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Pubcon Las Vegas 2017
Monday November 6
Masters Workshops and Courses
08:00a 05:00p	Pubcon Masters Group Training and Workshop (8-5) Monday (Platinum and Workshop Passes) (Platinum and Training Passes Only) (Additional Fees do Apply)
5:30p 6:30p	Registration Open for Gold and Platinum Attendees
5:30p 7:30p	Pubcon ENGAGE Reception: Networking, Gold, and Platinum Passes
Tuesday November 7
Agency and Enterprise Day
Tracks (Chair Person)	Salon A Organic SEO (Elmer Boutin)	Salon B In-house (Peter Leshaw)	Salon C Lead Gen (Jake Bohall)	Salon D PPC (David Szetela)	Salon E Content Marketing (Keith Goode)	Salon F Social Influencer Marketing (Rebecca Murtagh)	Salon G Social Media (Matt Siltala)	Salon H Mobile SEO (Brian McDowell)	Salon I Spotlight (Sean Dolan)	Salon J Site Reviews - In Expo (Jim Banks)
07:30a 05:00p	Registration Open 7:30a - 5:00p
08:00a 08:45a	Continental Breakfast
08:45a 9:00a	Conference Introduction Brett Tabke
09:00a 09:55a	Keynote: Peter Shankman Peter Shankman
09:30a 03:30p	Registration Open for Exhibit Hall Pass Attendees
09:35a 03:30p	Exhibit Hall Open 9:35a - 3:30p
10:10a 11:20a	SEO Audits Alan Bleiweiss, Bill Hartzer Moderator: Christine Churchill	In-house Content Marketing Lauren Polinsky, Kate Morris Moderator: Keith Goode	Your Lead-Gen Website Conversions John Lawson, Janet Driscoll Miller Moderator: Brett Tabke	AdWords 2017: Writing Great Ads Brad Geddes, Mark Irvine Moderator: Mark Knowles	SEO and Content Marketing Maggie Barr, Jim Stewart Moderator: Chuck Hamrick	Influencer Marketing Maggie Malek, Jenneva Vargas, Marcela Devivo Moderator: Derrick Wheeler	More Platforms, More Problems: Simplifying Your Social Media Marketing Sherron Washington, Lisa Buyer Moderator: Matt Siltala	Mobile First and Mobile Last Kristine Schachinger, Lance Bachmann Moderator: Matt Cullen	The Neuroscience of SEO Roger B. Dooley Moderator: Joe Laratro	Site Reviews: Focus on Social Melissa Fach, Jennifer Cario, Marty Weintraub, Dennis Yu Moderator: Melissa Fach
11:25a 12:30p	SEO Red Flags and Sustainability Dixon Jones, Jake Bohall Moderator: Bill Hunt	In-house SEO Team Building Alex Stein, Matt Cullen, Jonathan Wilson Moderator: Peter Leshaw	Customer Focused Lead-Gen Allie Kelly, Anna Case Moderator: Rob Garner	Conversions in a Landing Pageless World Purna Virji Moderator: Sarah Carling	End-to-End Content Planning Methodology Rachel Meyer, Jordan Kasteler Moderator: Trish Carey	Influencer and Micro-Influencer Identification Kristina Libby, Matt Siltala Moderator: Rebecca Murtagh	Hashtags, Location, and Twitter Content Marketing Ann Smarty, Warren Whitlock Moderator: Kendall Bird	Mobile SEO First Topher Kohan, Jennifer Slegg Moderator: Jesse McDonald	Link Audit and Cleanup Christoph Cemper	Site Reviews: Focus on PPC Mona Elesseily, Brad Geddes, Frederick Vallaeys, Steve Hammer Moderator: David Szetela
1:00p 1:45p	Keynote: Tom Hale - Survey Monkey Tom Hale
2:00p 3:05p	Knowledge Graph Max: Strings to Things Eric Enge, Elmer Boutin Moderator: Bill Hartzer	In-house International SEO Eli Schwartz, Ira Kates, Patrick Stox Moderator: Carolyn Shelby	Lead Gen Niche Targeting Shelly Fagin, Warren Whitlock Moderator: Kenny Hyder	Advanced PPC Tips and Strategies David Szetela, Mona Elesseily Moderator: Steve Hammer	Content Marketing to Millennials Rochelle Bailis, Misha Hettie Moderator: Keith Goode	Micro-Influencer Discovery and Outreach Jennifer Cario, Michelle Dvorak-Held Moderator: Jim Banks	Social Driving Conversion Becky Kolar, Erik Stafford Moderator: Melissa Fach	AMP: Real World Results Ohad Tzur, Aleyda Solis Moderator: John Lawson	Enterprise Level SEO Rob Kerry, Bill Hunt Moderator: Barry Adams	Site Reviews: Open Call Ann Smarty, Dixon Jones, Jenny Halasz, Jake Baillie, Bruce Clay Moderator: Christine Churchill
3:10p 4:15p	SERP Optimization - Snippets Christine Churchill, Ann Smarty Moderator: Joe Laratro	In-house SEO Strategies Simon Heseltine, Peter Leshaw, Bobby Lyons Moderator: Michael Dorausch	Search and Social Media Feedback Loop Caitlin Jeansonne, John Sherman Moderator: Allie Kelly	Top 11 AdWords Advertiser Mistakes Andrew Goodman, Will Scott Moderator: Alan Knecht	Thin Content Is a Top SEO Issue to Solve Virginia Nussey, Hannah Thorpe, Phillip Thune Moderator: Anna Case	Quora Eli Schwartz Moderator: Eric Enge	Mining Deep Facebook Data to Radically Profile Site Visitors and Email Lists Marty Weintraub Moderator: Marty Weintraub	Mobile Account Structure and Mobile Indexing Navah Hopkins, Ryan Jones Moderator: Jenneva Vargas	Digital Diplomacy: Social Media Campaigns for Embassies and Governments Andreas Sandre Moderator: Sean Dolan	Site Reviews: Open Call Kevin Doory, Greg Gifford, Michael Bonfils, Erin Jones, Marie Haynes Moderator: Kristopher Jones
4:20p 05:30p	Using SEO Seasonally Laura Scott, Ann Smarty Moderator: Elmer Boutin	Actionable SEO: Low Fruit to Long-term Plays Keith Goode, Derrick Wheeler, Kate Morris Moderator: Jake Bohall	Lead Gen Various Channels Robyn Johnson, Jace Vernon Moderator: Joe Laratro	AdWords Scripting Frederick Vallaeys, Steve Hammer Moderator: David Szetela	Maximize the ROI of Your Content Marketing Campaigns. Kat Haselkorn, Rob Garner Moderator: Marcela DeVivo	Instagram Community and Engagement Lisa Buyer, Nikki Fica Moderator: Dave Roth	Go Beyond Likes to Maximize ROI Kieley Taylor, Andrea Silas Moderator: Aleyda Solis	Tools and Tips Trish Carey, Julie Ewald Moderator: Brian McDowell	Accelerated Mobile Pages Elena Legeros Moderator: Sean Dolan	Site Reviews: Focus on Content Kenny Hyder, Joe Youngblood, Allie Kelly, Janet Driscoll Miller, David Vogelpohl Moderator: Annie Cushing
7:00p 09:00p	Special Event - stay tuned.
Wednesday November 8
Content Marketing Day
Tracks (Chair Person)	Salon A Technical SEO (Ryan Jones)	Salon B Organic SEO (Joe Laratro)	Salon C SEO Potpourri (Jenny Halasz)	Salon D SEO/SEM (Rachel Meyer)	Salon E Visual Media Optimization (Michelle Dvorak-Held)	Salon F Social Media Advertising (Damon Gochneaur)	Salon G Story Telling (Jennifer Cario)	Salon H Conversion (Khalid Saleh)	Salon I Spotlight	Salon J Site Reviews - In Expo (Jim Banks)
07:30a 05:00p	Registration Open 7:30a - 5:00p
08:45a 9:00a	Morning Introduction
09:00a 09:55a	Keynote: Google Webmaster Relations Eric Kuan, Nathan Johns, Gary Illyes
09:30a 03:30p	Registration Open for Exhibit Hall Pass Attendees
09:35a	Exhibit Hall Open 9:35a - 3:30p
10:30a 11:35a	Tech Issues Stephan Spencer, Barry Adams Moderator: Ryan Jones	Site Search John Sherman, Dave Lloyd Moderator: Scott Hendison	From Agency To In-house Erin Heffernan, Dave Rohrer Moderator: Jenny Halasz	Tips and Techniques for an SEO Site Audit Rob Woods, Jennifer Vaniderstyne Moderator: Rachel Meyer	Visual and Video Marketing Andrea Corson, Anthony Prichard Moderator: Katy Katz	Creating a Sales Funnel with Facebook Campaigns Susan Wenograd, Dave Roth Moderator: Damon Gochneaur	Use the Power of Story to Influence Action Lisa Gerber, Alan Knecht Moderator: Jennifer Cario	Integrated Campaigns Sarah Carling, Dan Golden Moderator: Khalid Saleh	Tools and Tricks to Identify SIte Problems Brian Lafrance, Scott Polk Moderator: Chris Boggs	Site Reviews: Focus on In-house Issues Kate Morris, Matt Cullen, Simon Heseltine, Keith Goode, Derrick Wheeler Moderator: Lauren Polinsky
11:40a 12:45p	Semantic Markup Basics and Topic Modeling in a Semantic Web Carrie Hill, Bill Slawski Moderator: Duane Forrester	Fast Sites and SEO Jon Henshaw, Scott Polk Moderator: Joe Laratro	US Search Awards Judging Judith Lewis Moderator: Jenny Halasz	Leveraging Micro-Moments: Google, Beacons, and You Casey Markee, Heather Wilde Moderator: Jake Baillie	Video - Facebook Live and Marketing Jason Hsiao, Bryant Garvin Moderator: Michelle Dvorak-Held	Facebook Advertising Ashley Ward, Jim Banks, Robert Brady Moderator: Maggie Malek	Story Telling: Brand Differentiation in a Competitive Market Brett Dunst, Kate Paine Moderator: Dave Rohrer	GDN and Conversion Sana Ansari, Brad Geddes, David Szetela Moderator: Erin Heffernan	Common Technical SEO Issues Ian Lurie, Prashant Puri Moderator: Simon Heseltine	Site Reviews: Focus on Mobile Jennifer Slegg, Aleyda Solis, Topher Kohan, Ryan Jones, Navah Hopkins Moderator: John Sherman
1:20p 2:10p	Keynote: Joost de Valk - Holistic SEO
2:15p 2:45p	Exhibit Hall Networking Break
2:30p	Exhibitor Bingo Prize Drawing
2:45p 3:50p	Google Tag Manager Scott Hendison, Steve Hammer Moderator: Rob Woods	Organic Search Management for Ecommerce Brian Mcdowell Moderator: Joe Laratro	Future of Intelligent Search: Voice Search, AI Duane Forrester, Katy Katz Moderator: Lisa Buyer	SEO vs PPC Kenny Hyder, Andrew Goodman Moderator: Jon Henshaw	The Video Conversion Funnel Jeremy Pryor, Jace Vernon Moderator: Paul Macnamara	Advanced Facebook Targeting Damon Gochneaur, Dennis Yu Moderator: Kate Paine	Content Production: Getting Your Content on Large Publications John Rampton, Melissa Fach Moderator: Sean Jackson	Reducing Spend Bleed via Awesome Management Sean Dolan, John Ellis Moderator: Brad Geddes	Website Acquisition and Selling Mark Daoust, Chuck Mullins, Paul Edmondson Moderator: Ian Lurie	Site Reviews: Focus on Organic Kevin Lee, Tony Wright, Stephan Spencer, Peter Leshaw Moderator: Elmer Boutin
3:55p 05:00p	Local Search and Technical SEO Kevin Doory, Jesse Mcdonald Moderator: Carrie Hill	SEO Mobile Site Auditing Jenny Halasz, Ben Cook Moderator: Stephan Spencer	In-house Content Marketing Ulli Muenker, Alex Volk Moderator: Michael Dorausch	WordPress Optimization David Vogelpohl, Carolyn Shelby Moderator: Paul Schroader	Optimize Video Content for B2B and B2C Kendall Bird Moderator: Anthony Prichard	LinkedIn Advertising Ashley Johnson, Janet Driscoll Miller Moderator: Susan Wenograd	Consistent Story Drives Conversion Fran Biderman-Gross Moderator: Julie Ewald PodCasting Sean Jackson	A Conversion Framework Khalid Saleh, Grant Tilus Moderator: Craig Paddock	Digital Marketing and SMBs - with Google Adwords Becky Bush, Reva Minkoff Moderator: Nikki Fica	Site Reviews: Focus on SEO Jim Banks, Erik Stafford, Bill Hunt, Jon Henshaw, Shelly Fagin Moderator: Scott Polk
6:30p 10:00p	Special Event: US Search Awards 2017
Thursday November 9
Pubcon Pro Industry Day
Tracks (Chair Person)	Salon A Local SEO (Kristopher Jones)	Salon B Organic SEO (Casie Gillette)	Salon C Search Engine Spotlight (Adam Proehl)	Salon D Link Building (Scott Polk)	Salon E Reputation Management (Simon Heseltine)	Salon F Marketing Agency Issues (Courtney Herda)	Salon G Content Marketing (Ben Cook)	Salon H Analytics, Measurement, and Conversion (Erin Robbins)	Salon I Personal Branding & Potpourri (Cynthia Johnson)
8:00a 8:45a	Continental Breakfast
08:00a 04:00p	Registration Open 8:00a - 4:00p
08:00a 08:40a	The Iron Man Breakfast Keynote Interview: Gary Illyes of Google and Eric Enge Gary Illyes Moderator: Eric Enge
08:55a	Morning Introduction
09:00a 09:55a	Keynote: Lee Odden - Participation Marketing: The New World of Content Co-Creation, Influencers and Integration for PR Lee Odden
10:00a 11:05a	Ranking Factors Bruce Clay, Greg Gifford, Kevin Lee Moderator: Kristopher Jones	Google's Quality Rater Guidelines for SEO Jennifer Slegg, Paul Macnamara Moderator: Adam Proehl	John Brown - Google AdSense - Issues and Policy with Google John Brown Moderator: Joe Laratro	Creative Link Building Adam Riemer, Brent Payne Moderator: Michael Bonfils	Reputation Management Matt Craine, Tony Wright Moderator: Erin Jones	Competitive Research Erin Robbins, Chris Boggs Moderator: Casey Markee	International Content Zeph Snapp, Melissa De Ona Moderator: Anthony Robinson	Real Time Analytics Tom Shapiro, Jeffrey Nichols Moderator: Kevin Doory	Cause Marketing for Gen Z with Amnesty International Amanda Alampi
11:10a 12:15p	Proximity and Link Building Andrew Shotland, Steve Shackelford Moderator: Kevin Lee	Successful Site Migrations: HTTP to HTTPS Bill Hunt, Olga Andrienko Moderator: Phil Leahy	Meet Some Search Engine Folks Nathan Johns, Fabrice Canel Moderator: Joe Laratro	Real World Link Building Kyle Olson, David Klein Moderator: Sean Dolan	Reputation Management Saturation Dwight Zahringer, Elmer Boutin Moderator: Matt Craine	Techniques for Fighting Phishing and Protecting Intellectual Property Deborah Wilcox, Kenton Hutcherson Moderator: Courtney Herda	Content Repurposing Casie Gillette, Joe Youngblood Moderator: Matt Siltala	Custom Reporting in Google Analytics and Search Console Victoria Cushing, Marie Haynes Moderator: Erin Robbins	Merging Psychology and Content Creation Michael Bonfils, Rebecca Murtagh Moderator: Mel Carson
1:00p 02:10p	Local SMB vs Multinational Chains Kristopher Jones, Paula Keller French, Cori Graft Moderator: Brian Ussery	SEO and UX , Stoney Degeyter Moderator: Marty Weintraub	The New AdWords Interface with Google Erin Sagin Moderator: Joe Laratro	Links 2017 Paul Madden, David Wallace Moderator: Scott Polk	Result Page Take-over for Public Relations: Problem Areas Herman Tumurcuoglu, Judith Lewis Moderator: Simon Heseltine	Digital Trends 2017: Growing Your Business Adam Proehl, Sean Jackson Moderator: Joe Youngblood	B2B Guide to Engaging Content and Ad Copy Courtney Herda, Mark Traphagen Moderator: Ben Cook	Data and Analytics for Successful Digital Branding and Content Marketing Annie Cushing, Cynthia Johnson Moderator: Bill Hunt	Brand Development and Management Robyn Johnson, Julie Ewald Moderator: Marie Haynes
2:15p 3:25p	Hyper Local and Content Development Megan Hannay, Upasna Gautam Moderator: Greg Gifford	Keyword Research Craig Paddock, Jenny Halasz Moderator: Casie Gillette	AMP and Bing Marcelo De Barros Moderator: Brian McDowell	International Content and Multilingual Keyword Research Michael Bonfils, Motoko Hunt Moderator: Paul Madden	Branding and Reputation: Managing Your Brand Erin Jones, Tony Wright Moderator: Simon Heseltine	Affiliate Marketing Attribution Models Paul Schroader, Chuck Hamrick, Jamie Birch Moderator: David Vogelpohl	Persona-led Content Strategy Anthony Robinson, Loren Baker Moderator: Mark Traphagen	Digital Advertising Landscape John Lee, Brian Ussery, Jeff Lancaster Moderator: Adam Riemer	Personal Branding and Employee Advocacy for Positive PR and SEO Mel Carson, Cynthia Johnson Moderator: Ashley Ward
5:30p 7:30p	SPECIAL EVENT - Pubcon Classic!
03:30p 04:30p	Keynote: Gary Illyes from Google Gary Illyes Moderator: Joe Laratro