Summary by Lane R. Ellis
Video interview by Vanessa Zamora
At the recent PubCon search and social media conference in Las Vegas WebmasterWorld video content producer Vanessa Zamora spoke with Lawrence Coburn, chief executive and founder of popular consumer review Web site RateItAll, Inc.
During their video interview Coburn spoke about his San Francisco-based company's forthcoming launch of its first Apple iPhone application early next year -- a nightlife application having nothing to do with the ratings typically associated with RateItAll -- called DoubleDutch.me that makes a game of social life.
Coburn also told Zamora his thoughts about the current state of the search engine optimization (SEO) industry, which he described as being one of the most interesting, fun, and potentially scary periods the industry has seen in some time.
Coburn also shared what he sees as the two current principal trends for businesses needing organic search engine traffic, including what he described as an ominous experimental move by leading search engine firm Google toward building destination pages for local businesses using aggregated content, potentially hurting sites such as Yelp and RateItAll.
This text will be replaced
Before wrapping up their interview, Coburn told Zamora about the rise of large horizontal content Web sites such as DemandMedia, Answers.com and Wikia and the ramifications such sites have for webmasters.
Coburn also shared his thoughts about the possible state of the Web five years from now.
