Summary by Lane R. Ellis
Video interview by Vanessa Zamora
Lyndsay Walker is the director of online marketing at Winnipeg, Canada-based Canada's Web Shop, and was a speaker at the recent PubCon search and social media conference in Las Vegas on November 9 - 13.
Walker spoke with WebmasterWorld video content producer Vanessa Zamora in the following video interview about the session she presented, "SEO Design and Organic Site Structure," and some of the things she learned while at PubCon.
Walker told Zamora about some of the many things that need to be taken into consideration when doing a Web site redesign from an SEO standpoint, and about using a category grouping process called "cardsorting" to find an ideal site navigation layout.
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In their PubCon interview, Walker also shared with Zamora her thoughts on the importance of bringing search engine optimization considerations into the design process of a new site as early on as possible, and how such planning ahead can benefit both a new site or the redesign of an existing site.
Before the interview concluded, Walker also shared some Pay Per Click tips she picked up during her week in Las Vegas at PubCon.
