Summary and video interview by Vanessa Zamora
Yahoo director of search marketing Dave Roth was recently interviewed at Search Engine Strategies (SES) San Jose by WebmasterWorld video content producer Vanessa Zamora and shared information covered during his speaking session, entitled "SEO Tools of the Trade: What's in YOUR Toolbox", including useful tools such as Aaron Wall's SEO Book tools, and competitive research tool Trifecta by SEOmoz.
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Roth mentions how big brands like Yahoo are faced with the challenge of determining how to best integrate social media into their businesses, including tracking the effectiveness of those efforts. Roth also mentioned that during Yahoo's recent internal SEO and social media conference, digital and search marketing consultant Bill Hunt shared three important take aways for big brands to remember about this challenge. Even with the good advice Roth shared, the standard metrics and success measurement of social media when it comes to big brands is something new and is still being defined.
Thanks to Dave Roth of Yahoo for taking the time to talk to us.
