Summary by Vanessa Zamora
While in San Jose for the Search Engine Strategies conference, WebmasterWorld CEO Brett Tabke sat down with Lee Odden, CEO at search engine optimization and digital marketing service firm TopRank Online Marketing. Odden, who was recently appointed to the Search Engine Strategies advisory board, shares his insight on effectively utilizing social media Web sites, particularly micro-blogging Web site Twitter, to further business objectives. Tabke points out that Odden currently ranks highest amongst those within the Internet marketing space on social media influence ranking Web site, Klout.
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Odden goes on to comment on the changing public relations field as it pertains to the increasing ease of sharing information via the Internet. Tabke also asks Odden about his thoughts regarding paid placement content. Odden shares his thoughts on the topic, including when he thinks it is appropriate.
Thanks to Lee Odden of TopRank Online Marketing for taking the time to talk with us.
