PubCon Agenda [Day 1] [Day 2] [Day 3] [Day 4] [all] [Build Your Show Itinerary] Wednesday November 12, 2008 08:00a Registration Open From 8am to 4pm All conference attendees must check in. 07:30a 08:45a Continental Breakfast Open for all Conference Attendees Location: North 4 Hall Lunch Room Area Open to full conference pass attendees. 08:45a 9:00a Daily Introduction by Brett Tabke Location: Keynote Area - North 4 Hall 8:45 - A brief introduction and overview of PubCon. Moderator: Brett Tabke 09:00a 09:45a Keynote Address by George Wright of Blendtec Location: Keynote Area - North 4 Hall Will it blend? That is the question! George Wright is director and producer of the smash hit Will It Blend viral video series by BlendTec. It ranked as high as #3 for some time on YouTube's all time top viewed list with a staggering 5 million views in 3 days. The video series has increased BlendTec sales by over 500%. All this on a shoe string budget. The Blendtec video marketing story is compelling and it stands in stark contrast to multimillion dollar ad budgets and corporate media buys. The "Will It Blend" question also applies to Search Marketing today. We talk in terms of "universal search" or "blended results". Most SEO's know that you need a campaign that stretches accross all outlets from both organic and paid search to newsletters, video, and email marketing to make a large and long term impact on your bottom line results today. PubCon Blog Entry: http://www.pubcon.com/blog/index.cgi?mode=viewone&blog=1222893540 Moderator: Brett Tabke Speakers: George Wright, VP Marketing & Sales, Blendtec 10:00a 10:00am: Exhibit Hall Opens Location: Exhibit Hall Exposition Hall opens to all conference attendees. 10:15a 11:30a Analytics Vendors and Package Implementation Location: Salon A This session will examine today's top analytics programs and explore how each can best be implemented. Moderator: Melanie Mitchell Speakers: Brett Crosby, Group Manager Google Analytics, Google Richard Zwicky, CEO, Enquisite Jamie Smith, Chairman and Chief Executive Officer, Engine Ready Local and Mobile Search Location: Salon B Local search now comes from a real convergence of local targeting and mobile device usage. It covers the entire spectrum from the desktop shopper to the casual "get-it-now" cellphone user. This panel will look at local search from the varying perspectives of search engines, wireless audiences, and SEO/SEM marketers. Moderator: Andy Beal Speakers: Shailesh Bhat, Senior Product Manager for Yahoo! Local, Yahoo Alex Porter, Vice President, Location3Media Chris Zaharias, VP SearchCenter, Omniture Gregory Markel, owner, Infusecreative Brand Management Location: Salon C Brand management is a complex conversation on the Web. Traditional media, social media, blogs, forums, groups and even chat can leave you vulnerable if you are not involved. A panel of experts will look at traditional brand management within this intricate and sometimes hostel environment on the Web. Moderator: Joe Laratro Speakers: Brian Combs, Principal, ionadas local Lauren Vaccarello, Founder, lvlogic Tony Wright, CEO/Founder, WrightIMC Jessica L Bowman, Founder & President, SEOinhouse.com Webhosting Industry Overview Location: Salon D A Web site cannot exist without hosting, yet this has remained a choice that is infrequently researched and the importance of which is often overlooked. This session will review the Web hosting industry and key hot topics such as shared hosting, shared IPs, DNS issues, uptime, speed, reliability, dedicated servers, server farms, redundancy, backup options, e-mail options, and other value added services. Moderator: Aaron Shear Speakers: Aaron Phillips, Vice President, Layered Technologies Ben Fisher, Marketing, imSMB Amy Armitage, Director of Business Development, Lunarpages Web Hosting (Curtis) R. Curtis, CSMO, RankSense Real-World Winning Tactics for Content Creation Location: Salon E Constant content creation is the fuel for your Web site. Whether you live and die from search engine referrals or natural type-in traffic, the need for minty-fresh content is universal. This panel of content creation gurus will look at how to keep the creativity flowing while managing the content process. Moderator: Derrick Wheeler Speakers: Rupali Shah, Organic Search Manager, GroupM Robin Liss, Founder and President, Camcorderinfo.com Ted Ulle, Senior Search Analyst, Converseon, Inc. Interactive Site Reviews: Focus - Social Media Location: Salon F Get your Web site reviewed live by a panel of Search Engine Marketing experts in a session focused on Social Media. Sites can be examined for marketing techniques, channels, links and more. Bring your business cards to the moderator or any panelist at the beginning of the session. Moderator: Todd Malicoat Speakers: Brent Csutoras, Online Marketing Consultant, Brent Csutoras Tamar Weinberg, , Techipedia.com Bill Hartzer, President, BillHartzer.com Michael Gray, President, Atlas Web Service 11:30a 12:45p SEO Design and Organic Site Structure Location: Salon A Site design is critical for quality indexing and rankings, yet there are pitfalls that are not readily apparent. This session will take a top-down approach as it explores the design of the modern Web site. Moderator: Todd Friesen Speakers: Mark Jackson, President / CEO, VIZION Interactive, Inc. Lyndsay Walker Blahut, , Aaron Wall, Author, SEO Book Alan K'necht, Founder & President, K'nechtology Inc. How SMBs Can Use PR Campaigns To Grow Traffic Location: Salon B A well-seasoned panel of PR pros examine small and medium sized business campaigns. Robin Liss will be talking about some of the PR work she has done over the past several years. As a veteran of CNN and dozens of other tech pieces on TV, Robin's real-world experience defies her youthful age. Moderator: Michael McDonald Speakers: Lisa Buyer, President/CEO, The Buyer Group Robin Liss, Founder and President, Camcorderinfo.com Greg Jarboe, President and co-founder, SEO-PR, seo-pr.com Jiyan Wei, Product Manager, Vocus Competitive Intelligence : Know Thy Competitor Well Location: Salon C When evaluating and planning your own direction, knowing your sector's finer points is mission-critical. It's difficult to look at your competitors without leaving tracks. It can be a challenge, but is extremely important to manage your own reputation. This panel will look at key issues surrounding competitive intelligence being probed by the competition and probing the competition yourself. Moderator: Bruce Clay Speakers: Jake Baillie, Managing Director, STN Labs Andy Beal, Internet Marketing Consultant, Marketing Pilgrim LLC Larry Mersman, Vice President, Trellian William Atchison, Founder, Crawl Wall The Big Dedicated Server Payoff Location: Salon D When is it time to switch your Web hosting to a dedicated server? This question can be answered by marketing and technical departments. An expert panel will examine the topic and discuss some of the reasons to upgrade your Web hosting, including server load, bandwidth and processor speed requirements, e-mail services, security and server control concerns, and more. Moderator: Roger B. Dooley Speakers: Alexander Barbara, Founder, EasyTweets.com Jeremy Wright, CEO, B5Media David Driskill, Senior Engineer, Verio Ground-Up SEO Content Development as Pure Business Strategy Location: Salon E How to strategize new page creation, get a budget, build content across the sales cycle, and measure the ROI that comes from quality content. This session examines how SEO content consists of material that has been SEO'd from the ground up. Moderator: Gillian Muessig Speakers: Heather Lloyd-Martin, President and CEO, SuccessWorks Matt Tuens, Founder & CEO, AcuVox Interactive Site Reviews: Focus on Brand and Social Reputation Management Location: Salon F Get your Web site reviewed live by a panel of Search Engine Marketing experts in a session focused on Social Media. Sites can be examined for marketing techniques, channels, links and more. Bring your business cards to the moderator or any panelist at the beginning of the session. Moderator: Alex Bennert Speakers: Brian Combs, Principal, ionadas local Tony Wright, CEO/Founder, WrightIMC Geoff Livingston, CEO, Author of "Now is Gone", Livingston Communications Bill Hartzer, President, BillHartzer.com 12:30p 1:30p Lunch Served To Full Pass Attendees Location: North 4 Hall Lunch Room Area Lunch Served To Full Pass Attendees 1:30p 2:50p SEO and Big Search Location: Salon A It turns out that just because a programmer can write a search engine algo doesn't mean that they can also reverse-engineer the same algo from a Web page. A search engine's own people need some training and help getting pages successfully indexed and ranking well from time to time. This panel will discuss how and when search engines SEO their own sites and what optimizers and site owners can learn from their experiences. Moderator: Joseph Morin Speakers: Melanie Mitchell, SVP of Search Strategy, Digitas Dave Roth, Director of Search Engine Marketing, Yahoo! Inc Maile Ohye, Senior Support Engineer, Google Derrick Wheeler, Senior Search Engine Optmization Architect, Microsoft Alternative Discovery and SEO - Feeds, PDFs, and Blog SEO Location: Salon B Learn the best tips, tools and techniques for non-traditional optimization that apply both to indexing and ranking support. Various file formats are examined including PDFs, DOCs, podcasts and RSS feeds. Moderator: Joe Laratro Speakers: Rick Klau, Strategic Partner Development, Google Stephan Spencer, Vice President, SEO Strategies, Covario George Aspland, Founder & President, eVision, LLC Greg Jarboe, President and co-founder, SEO-PR, seo-pr.com Reputation Monitoring and Management Location: Salon C This session will look at methods for monitoring, managing, and influencing your reputation within the blogosphere and press. If you are not talking with your customer base, your customer base will be talking about you. Moderator: Todd Friesen Speakers: Jessica Berlin, Social Media Manager, Cirque du Soleil Andy Beal, Internet Marketing Consultant, Marketing Pilgrim LLC Lee Odden, CEO, TopRank Online Marketing Hosting Issues and SEO/SEM Location: Salon D Hosting today has never been easier for most sites. However, there are a wide range of hosting issues that can affect site performance related to search engines. This session will explore hosting issues that run the gamut from technical problems to human error. Moderator: Jake Baillie Speakers: (Curtis) R. Curtis, CSMO, RankSense Jake Baillie, Managing Director, STN Labs Jordan Kasteler, Co-Founder, Search & Social Scott Hendison, CEO & President, Search Commander, Inc. Effective Action-Based Copywriting Location: Salon E Copywriting, copywriting, copywriting – it's not just about lots of content anymore. This session will examine how to write effective copy for both search and sales. Learn about action-based copywriting from a panel of industry leaders. Moderator: Carolyn Shelby Speakers: Brian Clark, Founder, Copy Blogger Heather Lloyd-Martin, President and CEO, SuccessWorks Jill Whalen, CEO, High Rankings Interactive Site Reviews: Focus on Organic Location: Salon F Get your Web site reviewed live by a panel of Search Engine Optimization experts in a session focused on Organic Search. Sites will be reviewed for proper architecture, content, meta tags and linking in a session with no presentations. This is a great opportunity to learn from the successes and mistakes of others. It is also a great place to ask very specific questions about your own site and its SEO. Bring your business cards to the moderator or any panelist at the beginning of the session. Moderator: Michael Bonfils Speakers: Andy Langton, CTO, Receptional LTD Stoney deGeyter, President, Pole Position Marketing Robert Charlton, SEO Consultant, CharltonSEO Brant Bukowsky, , 2:45p 3:30 Exhibit Hall Refreshment Break Location: Exhibit Hall Expo Hall refreshment break. 2:50p 4:05p International and European Site Optimization Location: Salon A This session is a roundup of current international optimization and promotion issues. Panelists will address multi-language concerns, Euro PPC and SEO, and how to solve the Southeast Asian riddle. Moderator: Dixon Jones Speakers: Michael Bonfils, International Managing Director, SEM International Andy Atkins-Krueger, Managing Director, Web Certain Europe Ltd Ralf Schwoebel, Founder & CEO, Tradebit Inc. Frank Watson, CEO, Kangamurra Media Local Search Optimization Location: Salon B It is not just for brick-and-mortars anymore. Many Web sites have discovered the power of local targeting. This session will focus on the marketing aspects of local search. Moderator: Larry Mersman Speakers: David Klein, CEO, Purpose Inc Joe Laratro, President, Tandem Interactive William Leake, CEO, Apogee Search Justin Sanger, Founder & President, LocalLaunch! Conversation and Word-of-Mouth Marketing Location: Salon C Word-of-mouth marketing is one of the most effective and long-lasting techniques for increasing traffic to a Web site. This session will detail effective oral communication marketing campaigns and how to integrate them into your online advertising mix. Moderator: Mark Jackson Speakers: Todd Parsons, Co-Founder and Chief Product Officer, Buzzlogic Louise Rijk, Co-founder and Vice-President of Marketing and Sales, Advanced Media Productions, Inc. Ben Fisher, Marketing, imSMB How To Move Your Website Without Chaos Location: Salon D "How do I move a Web site without anguish?" ranks as the top all-time question asked on WebmasterWorld. This session explores the important issues surrounding a successful site migration. By the time you leave you'll be able to answer the question, "Do 301 redirects still rule the day?" Moderator: Jake Baillie Speakers: Jake Baillie, Managing Director, STN Labs Andy Langton, CTO, Receptional LTD Guillaume Bouchard, CEO, NVI Ralf Schwoebel, Founder & CEO, Tradebit Inc. session canceled ;-( Location: Salon E Interactive Site Reviews: Focus on Links Location: Salon F Get your web site reviewed live by a panel of Search Engine Marketing experts in a session focused on links. Web sites can be reviewed for inbound links, anchor text, or internal linking. Have your links examined for quality and value. This is a valuable opportunity to learn from the successes and mistakes of others. It is also a great place to ask very specific questions about your own link development campaigns. Bring your business cards to the moderator or any panelist at the beginning of the session. Moderator: Rae Hoffman Speakers: Rae Hoffman, CEO, Outspoken Media Roger Montti, Founder and Owner, martinibuster.com Rebecca Kelley, Director of Social Media, 10e20 4:10p 5:30p Increase Your Post-Click Conversion Performance Location: Salon B Getting traffic to your site is an important initial step. The key final step of the journey is making your site convert those visitors into customers. This panel will look at methods that can increase your site's conversion performance. Moderator: Alex Bennert Speakers: Glenn Alsup, President, Viewmark Philippe Lang, Senior Vice President, Small Business, LivePerson Alex Porter, Vice President, Location3Media The Secret Life of On-Site Search Exposed! Location: Salon B The integration of on-site, natural search and paid search programs is a delicate balance. This session will look at how you can maximize your on-site search to drive stickiness and enhance your users' experiences. Moderator: Jessica L Bowman Speakers: Laura Dansbury, SEO Manager, CafePress Marc Cull, Sr. Manager, Ecommerce Technology, CafePress William Leake, CEO, Apogee Search Five Bloggers and a Microphone - What's The Worst That Can Happen? Location: Salon C This session is a round-table discussion featuring the prime bloggers and reporters of search examining the state of the industry. Moderator: Ken Jurina Speakers: Andy Beal, Internet Marketing Consultant, Marketing Pilgrim LLC Lee Odden, CEO, TopRank Online Marketing Michael McDonald, Managing Editor, iEntry Inc. Barry Schwartz, President, RustyBrick, Inc. Jane Copland, Search Marketing Consultant, SEOMoz Web Services and Cloud Computing Location: Salon D This session will look at today's abundant cloud computing options for site owners and enterprise-level sites. Moderator: Jake Baillie Speakers: Mike Culver, Web Services Evangelist, Amazon Web Services Microsoft Representative, , Jeff Hardy, Vice President of Business Operations, SmarterTools, Inc. Kevin Gough, Sr. Product & Marketing Manager, Google 26 Steps Revisited - 2008 Location: Salon E Based on WebmasterWorld's most popular thread ever: http://www.webmasterworld.com/forum3/2010.htm Brett Tabke's "26 Steps" has received nearly 25 million page views and 15 million unique visitors since it was first posted almost seven years ago, and has been used as a training manual by numerous Fortune 100 corporations. Brett will look at the controversial issues the post raised and the potent strategy that so effectively builds Web sites. Moderator: Brett Tabke Speakers: Brett Tabke, CEO, WebmasterWorld.com Interactive Site Reviews: Focus on Organic Location: Salon F Get your Web site reviewed live by a panel of Search Engine Optimization experts in a session focused on Organic Search. Sites will be reviewed for architecture, content, meta tags and linking in a session with no presentations. This is an excellent opportunity to learn from the successes and mistakes of others. It is also a great place to ask very specific questions about your own site and its SEO. Bring your business cards to the moderator or any panelist at the beginning of the session. Moderator: Heather Lloyd-Martin Speakers: Brian Clark, Founder, Copy Blogger Heather Lloyd-Martin, President and CEO, SuccessWorks Jill Whalen, CEO, High Rankings Jeremiah Andrick, Program Manager, Live Search Webmaster Center, Microsoft 5:30p Exposition Hall Closes Location: Exhibit Hall Exposition hall closes. 7:00p 9:00p Special Event - SEOmoz WereWolf Special Event Sponsored by SEOmoz. The singer Meatloaf asked the immortal and classic question, "On a hot summer night, would you offer your throat to the wolf with the red roses?" This special event features WereWolf, a fun-to-play parlor game that was a hit at last year's conference and returns for all conference attendees to enjoy. [Day 1] [Day 2] [Day 3] [Day 4] [Build Your Show Itinerary]

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