PubCon Agenda [Day 1] [Day 2] [Day 3] [Day 4] [all] PubCon Vegas Tuesday December 4 Tracks Social Media Linking and WebmasterWorld SEO: Organic Search SEM: Search Marketing Advertising Track 07:30a Registration Opens 4 07:30a 08:45a Continental Breakfast 08:45a 9:00a Conference Introduction by Brett Tabke 09:00a 10:00a Kickoff Keynote Address by Craig Newmark Craig Newmark moderator: Brett Tabke 10:00a 11:30a Social Marketing 101 - The Playing Field Rand Fishkin, Neil Patel, Michael Gray, Cameron Olthuis moderator: Joe Laratro Duplicate Content Issues Duplicate Content Issues Rahul Lahiri, Derrick Wheeler, Evan Roseman, Priyank Garg moderator: Aaron Shear SEO 101 - The Timeless and Classic Hits Bruce Clay, Bill Slawski, Ash Nallawalla, Jill Whalen moderator: Jake Baillie Major PPC Engines - Vendor Panel Patrizio Spagnoletto, Frederick Vallaeys, Paul Vallez, Natala Menezes moderator: Christine Churchill Contextual Ad Programs - Vendors Brian Axe, Jay Sears, Tony Wills moderator: Detlev Johnson 11:35a 12:50p Monetizing Social Media Traffic Vanessa Fox, Michael Gray, Alexander Barbara, Laura Fitton moderator: Rand Fishkin Perl - PHP - Databases - What Every Webmaster Should Know Marc Juneau, Adam Young, Ralf Schwoebel moderator: Joe Laratro In House SEO Jessica L Bowman, Bill Macaitis, Aaron Shear moderator: Todd Friesen PPC Marketing 101 Christine Churchill, TJ Kelly, Mona Elesseily, Andrew Beckman moderator: Christine Churchill Optimizing Your Site for Contextual Ads Matt Daimler, Jaan Janes, Aaron Wall moderator: Detlev Johnson 12:30p 1:45p Lunch 1:30p 2:45p Reputation Monitoring and Management Geoff Livingston, Cameron Olthuis, Andy Beal, Ted Murphy moderator: Todd Friesen Link Building Campaigns and Strategies Jim Boykin, Rae Hoffman, Roger Montti, Greg Hartnett moderator: Chris Tolles Universal and Personal Search - This Changes Everything Gordon Hotchkiss, Bill Slawski, Greg Boser moderator: Jake Baillie Keyword Research, Selection and Optimization Ken Jurina, Larry Mersman, Wil Reynolds, Stoney deGeyter, Natala Menezes moderator: Christine Churchill Quality Score Management Michael Stebbins, Geoffrey Price, Mary Berk moderator: David Karandish 2:45p 4:00p Social Media and Search Bill Hartzer, Chris Winfield, Liana Evans moderator: Lawrence Coburn Link Baiting - 96 Different Strategies Todd Malicoat, Andy Hagans, Bill Hartzer moderator: Jake Baillie Content Creation - Cranking it Out Elisabeth Osmeloski, Robin Liss, Ted Ulle, Rae Hoffman moderator: Elisabeth Osmeloski Landing Page Optimization , Mona Elesseily, Lily Chiu, Janet Driscoll Miller moderator: Ken Jurina Email Marketing with Dr Ralph Wilson Ralph F. Wilson moderator: Brett Tabke 4:00p 5:30p Forums and Communities : Building, Management, and Optimization Chris Tolles, Lawrence Coburn, Roger B. Dooley, Brett Tabke moderator: Brett Tabke Link Buying Rand Fishkin, Jim Boykin, John Lessnau, Aaron Wall moderator: Elisabeth Osmeloski Enterprise Level SEO and SEM Issues Garry Grant, Andrew Gerhart, Tanya Vaughan, Scott Polk moderator: Bruce Clay Large Scale Bid Management , Jon Kelly, Kevin Lee, David Rodnitzky moderator: Ken Jurina Analytics, Tracking Performance - Beyond the Page View , Steve O'Brien, John Marshall, Scott Orth moderator: Joe Laratro 5:30p 6:30p Cocktail Reception - Sponsored by DidIt - with book signing by Kevin Lee 7:00p 8:30p Special Event : Open Search Forum with The Engines and Special Guest Moderator Guy Kawasaki Matt Cutts, Guy Kawasaki, Tim Mayer, Daniel Boberg, Rahul Lahiri, Eytan Seidman moderator: Guy Kawasaki Wednesday December 5 Tracks SEO: Organic Search Optimization SEM: Search Marketing Domains and Domaining WebHosting Review Track 08:00a Registration Opens 5 07:30a 08:45a Continental breakfast. 08:45a 9:00a Daily Introduction by Brett Tabke 09:00a 10:00a Keynote Address by Richard Rosenblatt of DemandMedia. Richard Rosenblatt 10:00a 10:00am: Exhibit Hall Opens 10:15a 11:30a Analytics Vendors and Package Implementation Brett Crosby, Bill Schmarzo, Jamie Smith moderator: Melanie Mitchell Local and Mobile Search Gregory Markel, Alex Porter, Dan Perry, Eswar Priyadarshan, Brian Gil moderator: Detlev Johnson Domain Names and Trademarks - Legal Issues Stephen Sturgeon, John W. Dozier, Jr., Esq., Clarke Walton moderator: Joe Laratro Webhosting Industry Overview George Roberts, Ben Fisher moderator: Brett Tabke Interactive Site Reviews - Focus on Links Dixon Jones, Rae Hoffman moderator: Dixon Jones 11:35a 12:50p SEO Design and Organic Site Structure Mark Jackson, Lyndsay Walker, Paul Bruemmer, Alan K'necht moderator: Todd Friesen Local Search Optimization David Klein, Joe Laratro, John Coronella, Jennifer Black moderator: Melanie Mitchell Effective Domaining Strategies Mark Klein, Jeff Libert, Tom Murphy, Monte Cahn moderator: Brett Tabke WebHosting - When to Switch to Dedicated Alexander Barbara, Rainer Ahlfors, David Driskill moderator: Detlev Johnson Interactive Site Reviews - Focus - Social Media Brent Csutoras, Tamar Weinberg moderator: Todd Malicoat 12:30p 1:45p Lunch 1:30p 2:45p SEO and Big Search Melanie Mitchell, Dave Roth, Maile Ohye moderator: Joseph Morin Alternative Discovery and SEO - Feeds, PDF's, and Blog SEO Rick Klau, Stephan Spencer, George Aspland moderator: Joe Laratro Domainers Round Table Ezra James, Victor Pitts moderator: Brett Tabke Hosting Issues and SEO/SEM Derek Vaughan, Jake Baillie, Scott Hendison moderator: Jake Baillie Interactive Site Reviews - Focus on Organic Andrew Gerhart, Derrick Wheeler, Robert Charlton, Brant Bukowsky moderator: David Karandish 2:45p 3:30 Exhibit Hall Break 03:00p 05:30p Special Event: **** Domain Name Auction by Moniker **** Hosted by Moniker 5:30p Exposition Hall Closes 7:00p 9:00p Special Event - Google Reception with the Google Engineers 8:00p 10:00p Unofficial - Special Event : WereWolf Tournament Sponsored by SEOMOZ moderator: Rand Fishkin December 6 Tracks The WebmasterWorld New Marketing Tech Video and Multimedia Potpouri Review 08:00a Registration Opens 07:30a 08:45a Continental Breakfast 08:45a 9:00a Daily Introduction by Brett Tabke 09:00a 10:00a Keynote Coffee Chat With Matt Cutts of Google On the Hot Seat Matt Cutts moderator: Brett Tabke 10:00a 10:00am: Exhibit Hall Opens 10:15a 11:30a CSS and HTML Coding Today Ted Ulle, Marc Juneau, Bryan Gmyrek, Rainer Ahlfors moderator: Ted Ulle Brand Management Jessica L Bowman, Lauren Vaccarello, Tony Wright, Matt Tuens moderator: Joe Laratro Video Search Engines Stephen Baker, Cris Pierry, Pete Kocks, Suranga Chandratillake, Mike Nichols moderator: Brett Tabke Effective Action Based Copywriting Brian Clark, Heather Lloyd-Martin, Jill Whalen moderator: Heather Lloyd-Martin Interactive Site Reviews Byron White moderator: Detlev Johnson 11:35a 12:50p Search and Blogging Reporters Forum Andy Beal, Lee Odden, Michael McDonald, Rand Fishkin moderator: Michael McDonald International and European Site Optimization Michael Bonfils, Andy Atkins-Krueger, Thomas Bindl, Kim Frederiksen moderator: Dixon Jones Video Search Engine Listings and Optimization John Coronella, Brett Tabke, Gregory Markel moderator: Robin Liss Responsible Web Design Scott Fegette, Ted Ulle, Gregg Banse moderator: Heather Lloyd-Martin Interactive Site Reviews Rob Kerry moderator: David Karandish 12:30p 1:45p Lunch 1:30p 2:45p Multivariate Testing and Conversion Tweaking Tom Leung, Glenn Alsup, Philippe Lang, Rand Fishkin moderator: Gillian Muessig Ecommerce and Shopping Cart Optimization Rob Snell, Ethan Giffin, Jimmy Duvall moderator: Joe Laratro Startup Costs - Getting in the Video Game Robin Liss, Brett Tabke, Michael McDonald moderator: Brett Tabke Effective Affiliate Strategies Adam Jewell, Elisabeth Archambault, David Rivero, Shakil Khan, Dixon Jones Interactive Site Reviews - Dynamic WebSites moderator: Detlev Johnson 2:45p 3:30 Exhibit Hall Break 2:45p 4:00p Competitive Intelligence Jake Baillie, Andy Beal, Larry Mersman moderator: Jake Baillie Word of Mouth Marketing Louise Rijk, Greg Hartnett moderator: Brett Tabke PodCasting, and Podcast Optimization Jay Berkowitz, Cindy Turrietta moderator: Joe Laratro Balancing Income Channels Between Aff and Ads Jim Banks, Jon Kelly moderator: Elisabeth Osmeloski Organic Site Reviews Greg Boser, Todd Friesen, Seth Wilde moderator: Todd Friesen 4:00p 5:30p Tools of The Trade Todd Malicoat, Joe Laratro, Derek Vaughan, Jessie Stricchiola moderator: Joe Laratro Press and Public Relation Campaigns Lee Odden, Robin Liss, Joe Beaulaurier moderator: Brett Tabke Blue Sky Small Business Round Table Gregg Banse, Bruce Clay moderator: Todd Friesen Organic Keyword Research and Selection Ryan Smith, Seth Wilde, Craig Paddock moderator: Detlev Johnson Interactive Site Reviews - Focus on Pay Per Click Advertising moderator: David Karandish 5:30p Exposition Hall Closes December 7 1:30p-whenever PubCon - The Classic