| Note: All times and sessions tenative and subject to change. |
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Thursday November 18th
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| 8:00am-9:00am | Registration and Continental Breakfast |
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| 9:00am-9:30am | Keynote Address |
| 9:40am-11:00am | |
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| | Link Building and Referral Tracking |
| | Session Moderator: Stephanie Leffler |
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This session will focus on link building - both why it's important and how to do it.
Topics include:
- How to acquire links.
- How to manage any inbound links you may have.
- Optimizing link text.
Roger Montti (martinibuster)
George Kepnick (LocalLaunch)
Dean Bloomfield (InfoSearch Media)
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| | Affiliate Smack Down
What Happens in Vegas - Stays in Vegas! |
| | Session Moderator: Todd Friesen |
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Finding a good affiliate program can be a huge, time-consuming challenge. There are hundreds of horror stories of how not to do it. How to determine which programs are good
and which are a poor return on your investment is just the start. How can you protect yourself and still make it profitable?
Topics include:
- The pros and cons of running pure affiliate-based websites.
- Finding and joining quality programs.
- Optimizing for affiliate programs.
- Writing and using content that sells.
Todd Friesen (Oilman Promotions)
Chris Ramondi (PR10.com)
Dave Naylor (www.seops.co.uk)
Adam Jewell (NetPlus Marketing)
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| | Public Relations and Your Site |
| | Session Moderator: Brett Tabke |
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There's more to good PR than just sending a press release into the ether. Learn what's really considered "newsworthy," how to craft an attention-getting press release and other tricks for gaining good PR for your site.
Greg Jarboe (SEO PR)
Brandy Babin (SEGuru.net)
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| 11:15am-12:45pm | Super Session: Running with the Big Dogs! |
| | Session Moderator: Brett Tabke |
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Are you the Master of Your Domain? Operating your own web based business can be a daunting task. How can mom & pop compete with such multinational giants as Amazon, Ebay, and even Microsoft?
Topics include:
- Resource acquisition - finding the right technology to compete.
- Business Issues (legal, insurance, taxes, international issues).
- Quality press relations and acquiring good PR.
- What to look for when sharks (VCs) are in the water circling your site.
Jessie Stricchiola (Alchemist Media Inc)
Christine Churchill (KeyRelevance)
Anne Kennedy (Beyond Ink)
Noel McMichael (MarketLeap)
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Session descriptions :
Sessions Day 1 |
Sessions Day 2 |
Sessions Day 3 |
