| Note: All times and sessions tenative and subject to change. |
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Wednesday November 17th
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| 8:00am-9:00am | Registration and Continental Breakfast |
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| 9:00am-9:30am | Keynote Address |
| 9:40am-11:00am | |
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| | Proactive Linking |
| | Session Moderator: Greg Boser |
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Linking tips and tricks from the best of the best.
Topics include:
- Paying for links. How to buy links.
- Link text optimization.
- Staying off the radar with overly visible linking. Under-optimization 101.
- Link farms for fun and profit. When is a directory not a link farm?
Greg Boser (WebGuerrilla)
Jim Banks (Web Diversity)
Bruce Clay (Bruce Clay LLC)
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| | PPC Bid and Spend Maximization |
| | Session Moderator: Stephanie Leffler |
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Playing in the proactive and hyper-aggressive PPC spaces is a challenge. This panel will look at issues surrounding the purchase and management of campaigns in highly competitive keyword spaces.
Topics include:
- Bidding in a competitive market.
- Detecting and dealing with fraud.
- Surviving PPC Bid Wars
Kevin Lee (Did-it.com)
Dan Boberg (Overture.com)
Rick Szatkowski (FindWhat.com)
Emily White (Google AdWords)
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| | Contextual Advertising Programs |
| | Session Moderator: Brett Tabke |
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Independent site owners are back! Contextual advertising has reinvigorated small site publishers. Not since those heady days of the internet
boom have small site publishers had so much to cheer about. The ability to generate advertising income from small
and niche websites has put muscle and credibility back in the hands of small site webmasters.
Topics include:
- Running ads on your site. The mechanics and logistics of the ad formats.
- Optimizing page presentation for maximum click throughs.
- What types of content that produce high click through rates?
- Using domain park effectively.
Jennifer Slegg (Jenstar)
Doug Perlson (Kanoodle)
Gokul Rajaram (Google AdSense)
Dave Jakubowski (Quigo)
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| 11:15am-12:45pm | |
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| | Site Promotion and Traffic Acquisition on a Tight Budget |
| | Session Moderator: Brett Tabke |
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You don't have to be a millionaire to get quality traffic on the web.
This session will look at a wide range of low-cost and free opportunities that are often overlooked.
Adam Jewell (Net Plus Marketing)
Anne Kennedy (Beyond Ink)
Jessie Stricchiola (Alchemist Media Inc)
Brett Tabke (WebmasterWorld)
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| | Shopping Search Engines |
| | Session Moderator: Todd Friesen |
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Shopping online continues to grow and is now in the top 5 activies on the web.
Andy Chen, (Yahoo!)
Matt Cutts (Google)
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| | Server Issues, Dynamic Sites, .net |
| | Session Moderator: Joe Laratro |
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There are a wide range of issues that crop up when putting a site online.
This session will look as some of the larger issues currently facing system administrators, webmasters and site owners.
Jake Baillie (Product Manager, TrueLocal.com) will look at top issues around
the linux operating system and Apache webserver,
Mikkel Svendsen (RedZone Global) will look at issues involving dynamic websites.
Greg Reddick (XOC) will look at the Microsoft IIS server and implementing the .NET initiative from Microsoft.
Detlev Johnson (YourAmigo.com) will look at some solutions to the recurring Dynamic to Static issues.
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| 12:45pm-2:00pm | Lunch Break
1:00pm-1:50pm N E W! Lunch With Google
This is a special lunch session to learn about Google Advertising
Professionals - the first Google program of its kind. You'll learn
firsthand about this free training and marketing resource designed for
professionals who currently manage or want to manage AdWords accounts for
clients. Plus, we'll also address your most pressing AdWords questions and
do our best to help you enhance your campaign management skills and deliver
better results for your clients.
Bottom line: If your business manages AdWords accounts for clients, this program is for you.
When: Wednesday, November 17, 2004, 1:00 p.m. to 1:55 p.m.
Where: Room 261 - North Hall, 2nd Floor - Las Vegas Convention Center
RSVP: http://www.google.com/webmasterworld_rsvp
For more information about Google Advertising Professionals, go to:
https://adwords.google.com/select/ProfessionalWelcome
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| 2:00pm-3:30pm | Super Session: Search Engines and Webmasters. |
| | Session Moderator: Brett Tabke |
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This is the third return engagement for this widely popular panel!
Like the other super sessions, this one is so popular it needs its own time slot. This session features talks with the major search engines.
Topics include:
- Real issues in acquiring decent rankings.
- Status of the current search engines and what you can do to take the search engines as partners.
- Plenty of time for Q&A.
Paul Gardi (Teoma)
Matt Cutts (Google)
Tim Mayer (Yahoo)
Dan Boberg (Overture)
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| 4:00pm-5:30pm | |
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| | News Search |
| | Session Moderator: Todd Friesen |
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One of the top things people do on the web is read news; but there is much more to it than just that.
Between press releases, blogs, forums, newsletters, and syndication, there is a world of possibility
for your site in the news engines.
Greg Jarboe - (SEO PR)
Google News Representative
Yahoo News Representative
Rich Skrenta - (Topix)
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| | PPC Programs |
| | Session Moderator: Stephanie Leffler |
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This is an entry level session for those that need exposure to fresh opportunities in the PPC Advertising space.
Dana Todd (SiteLab)
Emily White (Google AdWords)
Maya Capur (Looksmart)
Seth Wilde (ViewMark)
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| | Community Building, Blogs and Forums |
| | Session Moderator:Brett Tabke |
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This session will look at some wide-ranging issues related to community building.
A community is not just a forum or a blog. There are a range of community features from directories
to simple website feedback forms. This session will look at the opportunities for promotion
that occur whenever communities grow.
Jennifer Slegg (Jenstar)
Roger Dooley (CompStar)
Amanda Watlington (SearchingForProfit)
Edward Lewis, (SEO Consultants)
Jeremy Zawodny, (Yahoo!)
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Session descriptions :
Sessions Day 1 |
Sessions Day 2 |
Sessions Day 3 |
