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Note: All times and sessions tenative and subject to change. |
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Tuesday November 16th
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| 8:00am- | Registration opens |
| 8:10am-8:50am | The Google Breakfast has been changed to LUNCH with Google on Wednesday
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| 9:00am-9:30am | Opening Cerimonies
Opening remarks and conference introduction by Brett Tabke
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| 9:40am-11:00am | |
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| | Big Site SEO |
| | Session Moderator: Stephanie Leffler |
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Everyone always talks about promoting sites in terms of hundreds of pages, but it's rare that you get into promoting a really large site.
The folks on this panel have been around some of the largest sites on the web. It is amazing to hear some of the stories about optimizing a large site.
Marshall D. Simmonds (About.com)
John Marshall (ClickTracks)
Joe Morin (Boost Search Marketing)
Bill Hunt (GlobalStrategies)
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| | Large Affiliate Hubs and Programs |
| | Session Moderator: Joe Laratro |
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There are a myriad of affiliate programs, hubs, and affiliate services out there. This session will look at a wide range of issues
facing webmasters when dealing with some of these programs.
Vaughan Smith (Ebay)
Kerri Pollard (Commision Junction)
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| | Design and Coding for the Complete Package |
| | Session Moderator: Brett Tabke |
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An in-depth look at pulling off
a great site from start to finish. In this session we examine some potential areas of conflict, including
how a forced fit between web disciplines can create seams and complication, instead of a
simple and seamless user experience. There are a multitude of decisions that cannot "just happen"
if you want top shelf results from a site.
Topics include:
- Technology choices and SEO.
- Design & style vs. communication goals.
- Information Architecture and user needs.
- In-house language vs. customer centered copy.
- Coding limitations and usability.
- Response mechanisms and business goals.
- As a case study, Brett Tabke will discuss the choices, optimization and coding of WebmasterWorld.com.
Jen Weeks (Future Now Inc.)
Ted Ulle (Mews Group)
Roger Dooley (CompStar)
Brett Tabke (WebmasterWorld)
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| 11:15am-12:45pm | |
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| | European Search Engines and Issues |
| | Session Moderator: Brett Tabke |
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Round up of current issues and status of European Search Engines.
Barry Lloyd (MakeMeTop)
Jim Banks (Webdiversity.co.uk)
Derek Preston (Mirago.com)
Thomas Bindl (ThomasB)
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| | PFI Topics and Issues |
| | Session Moderator: Greg Boser |
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Issues and topics around current paid inclusion programs from the major players in the industry.
Joe Laratro (MoreVisibility.com)
Tim Mayer (Yahoo)
Dave Roth (Avenue A / Razorfish Search)
Jim Stobb (PositionTech)
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| | Tracking, Conversion, and ROI Testing
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| | Session Moderator: Stephanie Leffler |
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ProWebmasters know that the golden goose of web development is often found down in the nitty gritty details of log file analysis.
Being able to track visitors, analyze that data, and then adjust your site accordingly, is an art form unique to the web.
The four guys on this panel are some of the leading experts on the web today when dealing with this topics. They will walk you through
some of the steps of tracking, testing, adjustment, and ultimately website visitor conversion.
John Marshall (ClickTracks)
Bryan Eisenberg (FutureNow)
Brett Crosby (Urchin)
Geoff Mack (Alexa Internet)
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| 12:45pm-2:00pm | Lunch Break |
| 2:00pm-3:30pm |
Super Session: History of SEO/SEM Theory and Testing |
| | Session Moderator: Todd Friesen |
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This is one of the most popular panels we have ever done. It was clear that to book any session against this one would have left an empty session in the other room. This panel features some of the most successful and knowledgable search engine optimizers in history.
When the members of the SEO Rat Pack talk - the entire industry listens.
- How do you investigate a search engine algo? Are all you are left with is reading what other people write, or is there another way?
- How the pros do it. Manual with spreadsheet. Automated with programs. What to look for – how we did it.
- Cloaking and other gimmicks are dead?
- SPAM means Sites Positioned Above Me right?
Greg Boser of (WebGuerrilla)
Keith Pettersen (Red Zone Global)
Calum I. Mac Ceod (ciml.co.uk)
Daron Babin (SEGuru.net)
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| 4:00pm-5:30pm | |
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| | Local Search |
| | Session Moderator: Joe Laratro |
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Local search is hot, but it's also an enigma because few understand the power of it. This session will look
at the issues surrounding getting good listings in local search engines and verticals.
Justin Sanger (LocalLaunch)
Ali Diab (Yahoo!)
Michael Kline (ReachLocal)
Geoff Stevens (Overture)
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| | Affiliate Programs and Affiliates |
| | Session Moderator: Todd Friesen |
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This is an entry level session for those that need exposure to fresh opportunities in the affiliate space.
The main thrust of this session will be the actual process of identifying and joining programs from a management view point.
Cheryl C. Ho (LinkShare)
John Cornella (OnlineMarketer)
Elisabeth Archambault (Freelance Affiliate Marketer)
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| | Search Engine Friendly Design and Coding (Especially Flash) |
| | Session Moderator: Brett Tabke |
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Ever been faced with optimizing a Flash site? Learn about the challenges in presenting content
that search engines can index.
Gregory Markel (Infuse Creative)
Tim Mayer (Yahoo)
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Session descriptions :
Sessions Day 1 |
Sessions Day 2 |
Sessions Day 3 |
