Pubcon, the premier optimization and social media conference, will offer an extensive and expert-rich lineup of sessions exploring website conversion strategy and best practices during itsOctober 15 – 18 Pubcon Las Vegas 2012 event at the Las Vegas Convention Center.
Bountiful conversion sessions led by top speakers will make Pubcon Las Vegas 2012 the year’s best conversion conference in the entertainment capital of the world — just one more way that Pubcon, featuring a record ten simultaneous session tracks, will be the biggest social media and search marketing event of the year.
PUBCON MASTERS GROUP CONVERSION LINEUP
For 2012 an entire track of the newly-expanded Pubcon Masters Group professional all-day training program will focus on conversion, landing pages, and Pay-Per-Click (PPC) planning.
Conversion rate optimization expert pioneers Bryan and Jeffrey Eisenberg will present "PerfectingLanding Pages," exploring the anatomy of a landing page and a conversion optimization framework and reviewing the tools available to get the job done.
The Eisenbergs will share the critical factors that make people convert on a landing page, proven methods that will make an impact and increase conversion rates, and how to apply a simple but powerful framework to all your businesses’ conversion optimization in what they call The Conversion Trinity, making Pubcon Las Vegas 2012′s Masters Group training program a must-attend event for anyone involved in conversion.
Certified Knowledge founder and popular Pubcon speaker Brad Geddes will also present on the Pubcon Masters Group PPC and conversion track. Geddes is an innovator in online marketing theory and best practices who has been pushing the boundaries of Internet advertising since 1999, and is known for his ability to demystify the more complicated aspects of SEO, PPC and online advertising.
PUBCON LAS VEGAS 2012 CONVERSION SESSIONS
In "Split and Multi Variant Testing for Conversion Optimization" Pubcon moderator Roger Dooleywill guide ShopAtHome.com vice president of marketing and previous Pubcon keynote speaker Tim Mayer, Invesp president and co-founder Khalid Saleh, and Palms Casino Resort director of eCommerce and the Las Vegas Interactive Marketing Association (LVIMA) president Erin Levzow as they explore a range of conversion-specific topics.
This engaging session will dig deeply into the processes of moving from successfully funneling traffic to your businesses’ site to monitoring post-click user activity, and examine methods for keeping the momentum going by encouraging users to move from being mere traffic to successful conversions.
In another conversion session at Pubcon Las Vegas 2012, Get Noticed Get Found chief innovationofficer Jabez LeBret will dive into advanced techniques for converting fans to your businesses’ e-mail list, getting people to buy directly on Facebook, and outlining the psychology that drives the behavior of your bushiness’ fans.
LeBret’s "The Psychology of Facebook Conversion" session will offer multiple techniques aimed at increasing your business’ fans, e-mail list, and ultimately profits.
Two Pubcon spotlight sessions will cover conversion topics, including conversion expert Tim Ash, chief executive at SiteTuners.com who will present "Conversion in a Social World," and Katrina Klier, Microsoft senior director of global digital marketing, who will speak on social conversion.
According to Ash, "Most online conversion goals are pretty clear — buy something, click, or fill out aform. But things are different when you consider the swirling crowd of social media. What does it mean to ‘convert’ people in the environment of Facebook ‘likes’, Google +1′s and Tweets?" Follow Ash as this Pubcon conversion session takes you through "a dynamic overview of social psychology, universal persuasion techniques, content recycling, humanizing the online experience, and the use of ‘micro-conversions’ to make social media efforts pay off for your business."
The Pubcon conversion coverage continues with the much-anticipated "Affiliate Sign Up, Pay Out and Conversion Rates" session featuring PS Web Solutions president Paul Schroader, Wedding-Resources freelance affiliate marketer Elisabeth Archambault, and Affiliate Benchmarks and NETexponent co-founder and media director Chris Kramer.
Investigate the many diverse aspects of affiliate marketing from starting off in the affiliate space totracking conversion and ultimately earning money, and learn the most successful strategies in affiliate marketing during this compelling Pubcon Las Vegas 2012 conversion-specific session.
Even more conversion discussion is on tap during Pubcon Las Vegas 2012, with "Social Media Optimization and Conversion on Facebook," a panel session featuring Red Roof Inn social media manager Kevin Scholl and KBJOnline.com chief executive and social media manager Kate Buck as they explore the powerful industry of social media marketing and learn some of the latest successful techniques for SMM on Facebook.
Matt Craine and Efficient Frontier director of value added services Jason Cooper and "Post Click Marketing: Landing Page Optimization," featuring Goward, Search Mojo president and chief executive Janet Driscoll Miller, and ion interactive president and chief executive Scott Brinker.
With a conversion lineup this strong Pubcon Las Vegas 2012 will be at the center of the conversion world this October 15 – 18 in sunny Las Vegas, and we hope to see you there as we present more than 200 top speakers presenting in over 130 great sessions.
Register for Pubcon Las Vegas 2012 today, and get ready for a week of new media excitementincluding events such as the pre-Pubcon Zappos Insights tour, along with top keynotes including Dr. Robert Cialdini, professor emeritus of psychology and marketing at Arizona State University, social psychologist, and author of the bestselling book “Influence: Science & Practice,” who will present the kickoff keynote address, with additional keynotes by Google head quality control engineer and webspam team leader Matt Cutts and Shakil Khan, head of special projects at social journal start-up Path and well-known former head of special projects at Spotify.
Lane R. Ellis
- "Bryan Eisenberg on Conversion Optimization and The Grok" Pubcon video interview
- “Brad Geddes of bg Theory on Google AdWords Pubcon” video interview
- Jabez LeBret “A Groundhog Day Facebook Marketing Strategy – Increasing Your Opt-Ins 400% with Facebook Fan Pages and Re-Targeting Ads” video interview
- “Kate Buck at SXSW 2011 on Social Media Management” Pubcon video interview
- “Roger Dooley at PubCon Las Vegas Discusses Forums & Community” Pubcon video interview
- SEM-Focused Masters Group Training Features PPC and Conversion Specifics
- Other Pubcon Masters Group tracks
- About Pubcon Las Vegas 2012
- Register for Pubcon
- Zappos Insights Twitter account