Summary and video interview by Vanessa Zamora
During what was the most successful and busiest PubCon – held this November in sunny Las Vegas – WebmasterWorld video content producer Vanessa Zamora had the opportunity to sit down to conduct a video interview with Scott Stratten, expert in viral, social, and authentic marketing and president at Un-Marketing.com.
In this video interview, Stratten talks about the meaning of the term un-marketing, which is also the title of his recent Wiley-published book. Stratten tells Zamora how a typical day includes consistently checking his engagement platforms because his habits have become engagement and conversation. In his words, “people do business with people they know, like, and trust”. He also discusses his biggest lessons learned on his journey to becoming an International speaker and business consultant.
Stratten reveals where he draws his inspiration, why he is so passionate, and how he hopes to one day pass his company on to his son.
In response to Zamora’s question regarding must-have web applications, websites or tools, Stratten tells Zamora that he wishes he had started writing his Un-Marketing.com blog sooner and suggests using a plug-in like Disqus to allow people to have threaded conversations and comments, as well as benefit from having email notification capabilities. A smartphone was his other suggestion, which provides for ongoing engagement with an application such as UberTwitter, instead of leaving it until the end of the day.