Organic search and SEO will be on tap in a track of sessions led by Joe Laratro, an experienced training professional and PubCon's lead moderator, who has written and spoken extensively about SEO content.
Part 1 - Contemporary SEO, Architecture, and Content - Carolyn Shelby
Lots of free qualified traffic does not come by default to a Web site, rather it takes a well architecture, designed, and optimized one. The path to success begins with the basics of Search Engine Optimization.
Carolyn Shelby brings back the basics so the fundamentals of search and optimizing for search engines are understood. This session will cover the basics of search, SEO on site: architecture, content, META tags, linking, and SEO off site: link building and directory basics.
Part 2 - Keywords and SEO Tools - Joe Laratro
The building blocks for search are in place, now it is time to dive deeper into the world of natural search engine optimization.
Joe Laratro begins with live real-world examples of keyword tools and webmaster tools provided by the major search engines. Tools are good, but the knowledge of how to use them and make informed decisions with them takes it to another level. This session wraps up by focusing on natural and organic search through local search and blogging.
Part 3 - SEO: The Latest and Greatest Tactics - Michael Gray
What can make me an SEO superstar? What are the latest and greatest SEO
tactics? Michael Gray has the answer. Michael's experience is invaluable, and this session will try to download as much of that knowledge as possible to the class. This session will train you on the latest cutting-edge SEO including: advanced link building, social media and search, tools of the trade, and secret successful strategies that cannot even be hinted at.
Part 4 - Live Audience Case Study and "Ask The Experts"
In the fast-paced interactive closing session your four speakers will tag-team a volunteer from the audience and take them through an accelerated version of the whole end-to-end process. After the mini case study is completed, audience members will have their specific questions answered in a rapid-fire Q&A session with the speakers.
SEO Topics Include:
Keyword Targeting And Long Tail Targeting
Advanced Link Building Campaigns To Increase Link Popularity
Traditional On The Page SEO 2010
Bleeding-Edge SEO
Leveraging Twitter
Social Media Marketing
A track dedicated to social media and social media marketing, headed up by some
of the top innovators the industry has to offer.
Part 1 -
Google Social Media Reputation Management
- Andy
Beal
When you type the name of your company into Facebook, Twitter or Google, do
you like what you see? Does RipOff Report keep you awake at night? Renowned
online
reputation management expert Andy Beal
will reveal the tactics he uses to help his clients clean up their social
media reputation by pushing down negative results.
Part 2 - Twitter and Facebook Optimization - Dan Zarella
Social media marketing doesn't have to be black magic and
soft-focus-unicorns-and-rainbows. Science and real, hard data can get us beyond
the same-old "engage in the conversation" and "be authentic" advice. Learn what
drives people to share information and opinions online, and learn
scientifically-proven practices for spreading your content virally through
social media. You'll have plenty of time for Q&A with Dan Zarrella, social media
and viral marketing scientist and author of "The Social Media Marketing Book."Part 3 - Influential Outreach and Metrics on Twitter - Brett Tabke
Twitter offers the unique ability to target groups and even specific
individuals in an impactful way. This session will look at reaching out to "influentials"
and alpha tweeters on Twitter. Brett Tabke, founder and chief executive of
WebmasterWorld, will share some of the fascinating data gathered from
PubCon's Twitter influential outreach program. Tabke will share how PubCon
found influentials, targeted them, and then moved them to action.
Part 4 -
Social Media Conversion - Brian Massey
What is your social media conversion rate? This workshop will examine
techniques for measuring conversions that happen throughout the pre-purchase
and post-purchase funnel as you build social media momentum.
The workshop will explore content-oriented social media to gain specific
insights for increasing the effectiveness in social campaigns and all of
your marketing efforts.
We will examine social media landing pages such as blogs, forums and
Facebook pages to gauge our social media success.
The workshop will include strategies to integrate and overlay information
that currently must be gathered from traditional tools, such as Google
Analytics, as well as social media monitoring and measurement tools.
E-mail's make-or-break role in social marketing will also be covered.
Finally, we will explore how to communicate social media results in a way
that helps management make good decisions about investing in social media.
Part 5 - Live Audience Case Study and "Ask The Experts"
In the fast-paced interactive closing session your speakers will tag-team a volunteer from the audience and take them through an accelerated version of the whole end-to-end
social media process. After the mini case study is completed, audience members will have their specific questions answered in a rapid-fire Q&A
social media marketing session with the speakers.
Social Media Marketing Topics Include:
Social Media Campaigns - What's New - What's Hot
Leveraging Twitter
and Facebook
E-mail's Role in Social Media Marketing
