PubCon Masters Group Training Program and Workshops
Austin, Texas - July 21, 2010

You will learn about on-the-page SEO optimization, advanced link building, site architecture, and Google specifics in the SEO Track. The Social Media track will dig into Google reputation management, optimization and marketing for Twitter, Facebook, and 4Square. These topics will be covered indepth in 15 total hours of available training in two tracks. This is an opportunity to accelerate the speed of your SEO/SEM/SMO education and be exposed to new ways of thinking about SEO/SEM/SMO.

Andy Beal's presentation on leading edge Google reputation management techniques will give you a step-by-step course-of-action when PR trouble hits you in the engines. You will hear directly from experts such as Dan Zarrella who has researched and analyzed nearly 100 million Tweets and retweets to develop data and presentations you can directly apply in your day-to-day social media efforts. Carolyn Shelby starts off with a bullet point set of issues you look at to find simple stupid mistakes ou may be making in the engines and ways to correct them. Carolyn is widely regarded as one of most indepth and easy-to-grasp advanced SEO educators on the circuit today. Brian Massey will help you tweak your landing pages so that they are more effective from social media traffic, as well as organic and paid search traffic. Brett Tabke will show you how to run an effective link building campaign with some fresh ideas and options. Joe Laratro and Michael Gray will takes us up to the edge of what the search engines deem as acceptable. Then they will cross over that line and let us know what our competitors maybe doing in the engines to hurt our rankings and reputation. We don't pactice it or promote it, but dark art competitive SEO intel is a must in todays hyper competitive market place.

PubCon's search and social media training program and workshops will take place on Wednesday, July 21, 2010 in Austin, Texas at the downtown Radisson Hotel and Suites, a day-long two-track slate of intensive educational training programs.

The Austin training program will present two tracks of workshops. The organic search engine optimization (SEO) and marketing track will cover keyword and long-tail search targeting, link-building campaigns, bleeding-edge on-the-page SEO strategies, and other search topics.

The social media marketing track will feature workshops on reputation management, Twitter and Facebook optimization, social media landing page conversion, and other social media subjects.

The Austin search training program will feature in-depth sessions led by some of the industry's most respected search professionals, with the SEO track including Michael Gray, president of Atlas Web Service, Carolyn Shelby, principal at, Joe Laratro, president of Tandem Interactive, and Brett Tabke, founder and chief executive of WebmasterWorld.

The social media marketing track will feature Trackur chief executive and Marketing Pilgrim founder Andy Beal,'s self-proclaimed viral marketing scientist Dan Zarella, and Brian Massey, from Conversion Sciences, who teaches businesses the science of turning Web traffic into leads and sales.

Due to the intimate nature of this training program, the size of the classes will be limited, and we encourage signing up early to assure a spot for this valuable day-long series of search and social media marketing workshops.

Two Tracks:

SEO/Organic Search Optimization and Marketing
Social Media Optimization


Contemporary SEO, Architecture and Content
Keywords and SEO Tools
Advanced Link Building
Advanced SEO: The Latest and Greatest Tactics
Live Audience Case Study and "Ask The Experts"
Social Media Reputation Management
Twitter and Facebook Optimization
Social Media Land Page Conversion

SEO/Organic Search Optimization and Marketing

Organic search and SEO will be on tap in a track of sessions led by Joe Laratro, an experienced training professional and PubCon's lead moderator, who has written and spoken extensively about SEO content.

Part 1 - Contemporary SEO, Architecture, and Content - Carolyn Shelby

Lots of free qualified traffic does not come by default to a Web site, rather it takes a well architecture, designed, and optimized one. The path to success begins with the basics of Search Engine Optimization. Carolyn Shelby brings back the basics so the fundamentals of search and optimizing for search engines are understood. This session will cover the basics of search, SEO on site: architecture, content, META tags, linking, and SEO off site: link building and directory basics.

Part 2 - Keywords and SEO Tools - Joe Laratro

The building blocks for search are in place, now it is time to dive deeper into the world of natural search engine optimization. Joe Laratro begins with live real-world examples of keyword tools and webmaster tools provided by the major search engines. Tools are good, but the knowledge of how to use them and make informed decisions with them takes it to another level. This session wraps up by focusing on natural and organic search through local search and blogging.

Part 3 - Linking SEO: The Latest and Greatest Tactics - Michael Gray

What can make me an SEO superstar? What are the latest and greatest SEO tactics? Michael Gray has the answer. Michael's experience is invaluable, and this session will try to download as much of that knowledge as possible to the class. This session will train you on the latest cutting-edge SEO including: advanced link building, social media and search, tools of the trade, and secret successful strategies that cannot even be hinted at.

Part 4 - Advanced SEO and Rogue SEO Protection

You can protect yourself from it, if you don't know about it. This session will looked at black hat Google Bowling techniques. These include someone removing back links and attacks on your repuatation, ppc campaigns, advertisers, spam, whois, and domain attacks. It is a comprehensive black hat seo survival guide.

Part 5 - Live Audience Case Study and "Ask The Experts"

In the fast-paced interactive closing session your four speakers will tag-team a volunteer from the audience and take them through an accelerated version of the whole end-to-end process. After the mini case study is completed, audience members will have their specific questions answered in a rapid-fire Q&A session with the speakers.

SEO Topics Include:

    Keyword Targeting And Long Tail Targeting
    Advanced Link Building Campaigns To Increase Link Popularity
    Traditional On The Page SEO 2010
    Bleeding-Edge SEO
    Leveraging Twitter

Social Media Marketing

A track dedicated to social media and social media marketing, headed up by some of the top innovators the industry has to offer.

Part 1 - Google Social Media Reputation Management - Andy Beal

When you type the name of your company into Facebook, Twitter or Google, do you like what you see? Does RipOff Report keep you awake at night? Renowned online reputation management expert Andy Beal will reveal the tactics he uses to help his clients clean up their social media reputation by pushing down negative results.

Part 2 - Twitter and Facebook Optimization - Dan Zarella

Social media marketing doesn't have to be black magic and soft-focus-unicorns-and-rainbows. Science and real, hard data can get us beyond the same-old "engage in the conversation" and "be authentic" advice. Learn what drives people to share information and opinions online, and learn scientifically-proven practices for spreading your content virally through social media. You'll have plenty of time for Q&A with Dan Zarrella, social media and viral marketing scientist and author of "The Social Media Marketing Book."

Part 3 - Influential Outreach and Metrics on Twitter - Brett Tabke

Twitter offers the unique ability to target groups and even specific individuals in an impactful way. This session will look at reaching out to "influentials" and alpha tweeters on Twitter. Brett Tabke, founder and chief executive of WebmasterWorld, will share some of the fascinating data gathered from PubCon's Twitter influential outreach program. Tabke will share how PubCon found influentials, targeted them, and then moved them to action.

Part 4 - Social Media Conversion - Brian Massey

What is your social media conversion rate? This workshop will examine techniques for measuring conversions that happen throughout the pre-purchase and post-purchase funnel as you build social media momentum.

The workshop will explore content-oriented social media to gain specific insights for increasing the effectiveness in social campaigns and all of your marketing efforts.

We will examine social media landing pages such as blogs, forums and Facebook pages to gauge our social media success.

The workshop will include strategies to integrate and overlay information that currently must be gathered from traditional tools, such as Google Analytics, as well as social media monitoring and measurement tools.

E-mail's make-or-break role in social marketing will also be covered.

Finally, we will explore how to communicate social media results in a way that helps management make good decisions about investing in social media.

Part 5 - Live Audience Case Study and "Ask The Experts"

In the fast-paced interactive closing session your speakers will tag-team a volunteer from the audience and take them through an accelerated version of the whole end-to-end social media process. After the mini case study is completed, audience members will have their specific questions answered in a rapid-fire Q&A social media marketing session with the speakers.

Social Media Marketing Topics Include:

    Social Media Campaigns - What's New - What's Hot
    Leveraging Twitter and Facebook
    E-mail's Role in Social Media Marketing

What Is Included?

Printed PubCon Training Manual
Training Manual
PubCon Training CD
Presentations CD
PubCon Training Certificate
Formal Certificate of Completion

    A full training guidebook with all the presentations from each session and bonus content
    Attendees may freely move between social media and organic tracks
    A CD containing all PowerPoint presentations
    Continental breakfast and plated luncheon (beverages will flow throughout the day)
    Q&A time at the end of each session
    Q&A session includes the opportunity to have your site reviewed by an expert panel
    Hands-on site clinic at lunch
    Limited class size
    Attendees that finish training will receive a certificate of completion

PubCon's training program will provide these powerful SEO skills that will serve you forever:

  1. Evaluate: Get your SEO priorities straight. Handle multiple and often conflicting SEO tasks
  2. Time: Identify your greatest needs and cut time wasting following dead ends that don't produce
  3. Efficiency: Lay down a pattern to replicate for every website you build
  4. Priorities: How to channel your best efforts into long-term SEO goals
  5. Relationships: Learn how to work with the engines in a non-stressful relationship
  6. Quality: Avoid the pitfalls of perfectionism and strive for excellence

Sign up today and take home these and other powerful new SEO skills that you can put directly to work.

Austin Training Program Schedule:

Austin Search Training Schedule (Tentative)
  SEO Organic Social Media Marketing
8:30am Registration and continental breakfast
8:45am Training introduction by Brett Tabke
9:00am Contemporary Organic SEO Google Social Media Reputation Management
10:10am Q&A Coffee break
10:35am Organic Keywords and SEO Tools Twitter and Facebook Optimization
12:30pm Plated Luncheon
1:30pm Link Building Influential Outreach and Metrics on Twitter
2:30pm Q&A Coffee break
2:45pm Advanced and Rogue SEO Protection Social Media Conversion
3:45pm Social Media and SEO - Advanced Competitive Intel
4:30pm "Q&A Ask The Experts"
5:00pm Training program concludes

To take advantage of this impressive PubCon training program at Austin on Wednesday, July 21, 2010, sign up online today. This intensive full day of expert-led training is available for a special standalone low price. Please see the registration page for more information on pricing.

Contact: Questions about the PubCon training program may be directed to Jeff Randall, by e-mail at conference(at), or by phone at (512) 686-1295.

Class size is limited and registration will close when the class is full.

Joe Laratro
Joe Laratro


Carolyn Shelby
Carolyn Shelby


Michael Gray
Michael Gray



Brian Massey

Brian Massey

Andy Beal

Andy Beal

Dan Zarella

Dan Zarella

Brett Tabke
Brett Tabke

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