Tracks


Pubcon

PubCon Las Vegas 2012

Location: Salon:G

 

Monday October 15

08:00a

PubCon Masters Group Training and Workshop 8:30-5:00 Monday

   

3:00p
6:00p

Conference Registration Open

   

5:30p
8:00p

PubCon Kickoff Classic and Networking Reception sponsored by:

   

 

Tuesday October 16

07:30a

Registration Open For Platinum and Gold Pass attendees

   

08:45a
9:00a

Conference Introduction by Brett Tabke

09:00a
10:10a

Kickoff Keynote with Robert Cialdini

   

10:15a
11:25a


Social Media Signals that Influence Search


    Marcus Tober, Rob Garner, Carolyn Shelby



Reputation Management: Focus on Google


    Andy Beal



Proactive Reputation Management


    Tony Wright



Twitter – The Latest Topics and Trends


    Dan Zarrella, Krista Neher, Warren Whitlock

– Moderator:Mark Barrera



National and International Companies With Local Focus


    Ben Douglas, Melanie Mitchell, Matt Marko

– Moderator:Michael Bonfils



Affiliate-Based SEO and PPC Issues


    Charles Calabrese, David Naffziger

– Moderator:Jim Banks



Mobile Search & Marketing


    Prashant Puri, John Busby

– Moderator:Elmer Boutin



Local Search Rankings


    Michael Dorausch, Kristopher Jones, Kenny Hyder

– Moderator:Arnie Kuenn



Legal Issues of Domain Names and Trademarks


    Deborah Wilcox, Jeffrey Libert

– Moderator:Joe Laratro



Interactive Site Reviews: Open Call


    Craig Paddock, Dawn Wentzell, Robert Charlton, Michael King

– Moderator:Adam Proehl

11:30a
12:45p


SEO: Hot Topics and Trends


    Stephan Spencer, Jessica L Bowman, Calum I Mac Leod



Seven Must Have Elements for E-commerce Product Pages


    Bryan Eisenberg



Optimizing Non-E-commerce Product Pages


    Jeffrey Eisenberg



Reputation Management: Monitoring Your Brand Online


    Rhea Drysdale, Krista Neher, Arienne Holland, Melyssa St.Michael

– Moderator:Richard Zwicky



In-House SEO Training and Analytics


    Matthew Brown, Simon Heseltine, Derrick Wheeler, Laura Callow

– Moderator:Melanie Mitchell



Maximizing Your Affiliate Payouts


    David Vogelpohl, Keith Posehn, Jim Banks

– Moderator:Lisa Riolo



Split and Multi Variant Testing for Conversion Optimization


    Tim Mayer, Khalid Saleh, Erin Levzow

– Moderator:Roger Dooley



Google Places & Maps Optimization


    Brian Combs, Will Scott, Mary Bowling

– Moderator:Andy Beal



What Every Webmaster Should Know about Code Installation


    Ralf Schwoebel, Jerry West, Todd Keup, Frank Bauer

– Moderator:Brian Ussery



Interactive Site Reviews: Focus on Affiliates


    David Naffziger, Chris Kramer

– Moderator:Charles Calabrese

12:45p
1:45p

Special Luncheon With Matt Cutts For All Gold and Platinum Pass Attendees

    Matt Cutts

1:50p
3:05p


Universal and Personal Search Optimization


    Brian Combs, Michael Marshall, Aaron Friedman

– Moderator:Scott Polk



Mine your Keyword Portfolio for Missed Opportunities


    Bill Hunt



Graywolf – SEO and Social Media


    Michael Gray



Twitter & Social Media from the PR Experts


    Jay Berkowitz, Lisa Buyer, Sarah Evans

– Moderator:Kate Buck



In-House SEO Strategies


    Ulli Muenker, Laura Lippay, Jeff Preston, Jessica L Bowman

– Moderator:Todd Malicoat



Starting Affiliate Programs That Deliver


    Paul Schroader, Adam Riemer, Robert Glazer

– Moderator:Wil Reynolds



Hardcore PPC Tactics


    Brad Geddes, John Ellis, David Szetela

– Moderator:Jennifer Evans Cario



Local Search and Mobile Optimization


    Michael Dorausch, Eric Bramlett, Scott Hendison

– Moderator:Jerry West



Developing Audience Personas for SEO


    Dana Lookadoo, Melyssa St.Michael, Michael King

– Moderator:Sarah Carling



Interactive Site Reviews: Open Call


    Jake Baillie, Christine Churchill, Brian MacDonald, Anne Kennedy

– Moderator:Kristopher Jones

3:10p
4:25p


Multimedia SEO


    Giovanni Gallucci, Chase Norlin, Aaron Kronis

– Moderator:Robert Riggs



Cool Tools for Search Marketers


    Christine Churchill



Social Signals In Search


    Eric Enge



The Intersection of Social Media and Search


    Laura Lippay, Krista Neher, Matt Heindl

– Moderator:Sean Jackson



In-House Team Building and Training


    Josh Gampel, Elmer Boutin, Peter Leshaw

– Moderator:Dave Roth



Affiliate Research, Surveys, and Case Studies


    Dixon Jones, Keith Posehn, Charles Calabrese

– Moderator:Joe Laratro



The Best Tactics in Landing Page Optimization


    Tim Ash, Janet Driscoll Miller

– Moderator:Carolyn Shelby



Local Tactics, Research, and Strategies


    Mike Ramsey, Chris Tolles, Selena Narayanasamy

– Moderator:Jake Baillie



CSS and HTML Coding 2012


    Dawn Wentzell, Todd Keup, Kim Frederiksen, Thomas Phinney

– Moderator:Ralf Schwoebel



Interactive Site Reviews: Focus on In-House SEO


    Simon Heseltine, Derrick Wheeler, Ben Douglas

– Moderator:Melanie Mitchell

4:30p
5:45p


Keyword Research and Selection


    Craig Paddock, Mark Barrera, Wil Reynolds

– Moderator:Laura Roth



Science of Inbound Marketing


    Dan Zarrella



The Psychology of Facebook Conversion


    Jabez LeBret



Conversion in a Social World


    Tim Ash



Social Conversion


    Katrina Klier



In-House SEO – Tools and Processes


    Alex Volk, Brian McDowell, Motoko Hunt

– Moderator:Allison Fabella



Essentials Overlooked by 90% of Affiliate Managers


    Jerry West, Lisa Riolo, Elisabeth Archambault

– Moderator:Mark Knowles



Enterprise Level Bid Management


    Dave Roth, Brad Geddes, Kevin Lee

– Moderator:Tony Wright



Enterprise Level Local Search


    Brian MacDonald, Gib Olander, Conrad Saam

– Moderator:Rob Garner



Design, Content, and Marketing For A Mobile Website


    Kristine Schachinger, Michael Martin, Keith Posehn

– Moderator:Chris Tolles



Interactive Site Reviews: Focus on Organic


    Calum I Mac Leod, David Vogelpohl, Gil Reich, Frank Bauer

– Moderator:Joe Laratro

 

Wednesday October 17

07:30a

Registration Open for Full Pass Attendees

   

08:45a
9:00a

Daily Introduction by Brett Tabke

09:00a
09:45a

Keynote With Path’s Shakil Khan

    Shakil Khan

09:30a

Registration open for Exhibit Hall Pass Attendees

09:45a

Exhibit Hall Opens

10:10a
11:25a


Global Search Strategy


    Bill Hunt, Michael Bonfils, Chris Moore, Anne Kennedy

– Moderator:Daniel Boberg



Social Signals in Search


    John Ellis



Leveraging Pinterest as a Marketing Channel


    Jennifer Evans Cario



The Convergence of Social Media & Search


    Bill Hartzer, Rebecca Murtagh, David Wallace

– Moderator:Ken Jurina



In-house SEO Compensation Packages


    Peter Leshaw, Josh Gampel

– Moderator:Jeff Preston



Affiliate Sign Up, Pay Out and Conversion Rates


    Paul Schroader, Elisabeth Archambault, Chris Kramer

– Moderator:Eric Bramlett



Getting the Most out of Your SEO Agencies


    Ash Nallawalla, Shahid Awan, Ruth Burr

– Moderator:Chris Goward



Facebook Marketing


    Aaron Friedman, Alison Zarrella

– Moderator:Amanda Watlington



Content Strategy


    Phillip Thune, Dan Sturdivant, Loren Baker, Robert Riggs

– Moderator:Rhea Drysdale



Interactive Site Reviews: Focus Brand & Reputation Management


    Dwight Zahringer, Tony Wright, Katelyn Salyers, Matt Craine

– Moderator:Joe Laratro

11:30a
12:45p


Algo Proofing – Sustainable SEO


    Ryan Jones, Eric Enge, Scott Polk

– Moderator:Aaron Shear



21 Biggest Google AdWords Mistakes


    Mona Elesseily



Making AdWords Display Network Profitable for You


    Brad Geddes



Google+


    Monica Wright, Rob Garner, Justin Sanger

– Moderator:Joe Laratro



Modern Marketing Plan Start To Finish


    Tony Wright, Dan Sturdivant, Laura Callow, Lisa Riolo

– Moderator:Peter Leshaw



Finding & Engaging your Brand Influencers


    Adam Proehl, Robert Glazer, Chuck Hamrick

– Moderator:Ruth Burr



Keyword Research, Selection and Optimization


    Amanda Watlington, Ken Jurina, Marty Weintraub

– Moderator:Michael Dorausch



Social Media Optimization & Conversion on Facebook


    Kevin Scholl, Kate Buck

– Moderator:Alison Zarrella



Outreach and Relationship Building


    Kelsey Libert, Loren Baker, Melyssa St.Michael, Jabez LeBret

– Moderator:Matt Craine



Interactive Site Reviews: Focus on Organic


    Wil Reynolds, Bill Hartzer, Michael Marshall

– Moderator:Craig Paddock

12:30p
1:30p

Lunch served for all Gold and Platinum Pass Attendees

1:30p
2:45p


A/B and Multivariate Testing


    John Marshall, Tim Mayer, Chris Goward, Jason Cooper

– Moderator:Joe Laratro



SEO 2012 with Greg Boser


    Greg Boser



Successful MEGA SEO Framework for Any Organization


    Derrick Wheeler



Integrating Social Media Into an Overall Marketing Plan


    Kirsten Wright, Rebecca Murtagh, Chris Zaharias

– Moderator:Warren Whitlock



Hosting Issues and SEO/SEM


    David Vogelpohl, Scott Hendison, Josh Ward, Michael David

– Moderator:Bill Hartzer



Link Building for Affiliates


    Roger Montti, Scott Polk, Chuck Hamrick

– Moderator:Adam Sussman



Effective Search and Display Advertising Campaigns


    David Szetela, Michael Black

– Moderator:Kevin Lee



Facebook Marketing


    Dennis Yu, Brian Ussery, Eric Ludwig

– Moderator:Nate Griffin



Whats Up at Bing?


    Duane Forrester



Interactive Site Reviews: Open Call


    Prashant Puri, Ethan Giffin, Ash Nallawalla, George Aspland

– Moderator:Carolyn Shelby

3:10p
4:15p


Google’s Author Tag: The Biggest Signal Since Links?


    Eric Enge, Stephan Spencer, Jim Boykin, Brian Clark

– Moderator:Tony Wright



Ten Different Kinds of Search


    Jay Berkowitz



Disaster Recovery and Worst-Case Scenario Planning


    Carolyn Shelby



Social Media, Press Relations, & Brand Management


    Sarah Carling, Giovanni Gallucci, David Mink, Guillaume Bouchard

– Moderator:Kirsten Wright



E-commerce Marketing Strategies


    Phil Leahy, Aaron Shear

– Moderator:Matt Tuens



Recent Regulatory and Legal Developments


    Sarah deDiego

– Moderator:Jim Banks



Coupons, Deals, and Vouchers are Now Cool


    Steve Schaffer



Post Mortem – Banned Site Forensics


    Michael Marshall, Michael Gray

– Moderator:Brian McDowell



Facebook Today


    Dennis Yu, Marty Weintraub

– Moderator:Jabez LeBret



Advanced Relationship Building for Links


    Roger Montti, David Klein, Ruth Burr

– Moderator:Dawn Wentzell



Interactive Site Reviews: Focus on Links


    Kenny Hyder, Todd Malicoat, Greg Boser, Scott Polk

– Moderator:Todd Keup

04:20p
05:30p


Google Update Zoo : Panda – Penguin


    Gil Reich, Bill Hartzer, Jerry West, Calum I Mac Leod

– Moderator:Ryan Jones



SEO and Social Reporting – Transforming Your Business with Actionable Insights


    Daniel Boberg



The SEO Diet


    Joe Laratro



Brand and Reputation Management Strategies


    Dwight Zahringer, Alan Bleiweiss, John Busby

– Moderator:David Wallace



SEO For E-Commerce Sites


    Gregg Banse, Ethan Giffin, Khalid Saleh

– Moderator:Pat Strader



Lead Gen


    Chris Zaharias, Dan Sturdivant, Adam Proehl

– Moderator:Paul Schroader



PPC Campaigns – Launching and Running


    Shawn Livengood, Kevin Lee, Jeff Lancaster, Mona Elesseily

– Moderator:Ben Cook



Facebook Advertising


    Dennis Yu, Jay Berkowitz, Jamie Smith

– Moderator:David Szetela



LinkedIn Marketing and Organic Visibility


    Jabez LeBret, George Aspland, Sean Jackson

– Moderator:Lisa Buyer



Interactive Site Reviews: Focus – Social Media


    Eric Ludwig, David Mink, Kevin Scholl

– Moderator:Jon Henshaw

 

Thursday October 18

08:00a

Registration Open 8:00a-2:00p

   

08:45a
9:00a

Daily Introduction by Brett Tabke

09:00a
09:45a

Morning Keynote

    Doc Searls

09:45a

Expo Hall Opens

   

10:10a
11:25a


Real World Low-Risk High-Reward Link Building


    Russ Jones, Dixon Jones, Greg Hartnett, David Klein

– Moderator:Adam Sussman



Neuromarketing – One of the Hottest Topics in Marketing


    Roger Dooley



SEO Fundamentals – Rock Solid Basics


    Michael Black



Monetizing Twitter & Other Social Media Channels


    Kate Buck, Erin Levzow, David Szetela

– Moderator:Warren Whitlock



Engaging Your Community and Audience Through Contests


    Katelyn Salyers, Elmer Boutin, Matt Craine

– Moderator:Paul Edmondson



ROI: Convergence of Online Marketing and Analytics


    Chris Zaharias, Alan K’necht, Bonnie Stefanick

– Moderator:Aaron Kronis



How SMBs Can Use PR Campaigns to Grow Traffic


    Marty Weintraub, Lisa Buyer, Adam Riemer

– Moderator:Joe Laratro



The Content Engine


    Pat Strader, Alison Zarrella, Arnie Kuenn, Christina Zila

– Moderator:Dana Lookadoo



SEO Tools Update from blekko


    Daniel Swartz

– Moderator:Rich Skrenta



Interactive Site Reviews : Open Call


    Melissa Fach, Alan Bleiweiss, Kristy Bolsinger, Amanda Watlington

– Moderator:Kirsten Wright

11:30a
12:45p


Links With Maximum Juice and Minimum Risk


    Loren Baker, Arnie Kuenn, Kenny Hyder

– Moderator:Elisabeth Osmeloski



Content Worth Creating


    Jennifer Slegg



Social Collaboration


    Sarah Evans



Competitive Intelligence – Social Media Tools and Tactics


    Matt Siltala, Chris Winfield, Kristy Bolsinger

– Moderator:Joe Laratro



Community Building


    Sanjay Sabnani, Paul Edmondson, Gillian Muessig

– Moderator:Roger Dooley



Analytics API’s and Analytics Management


    Richard Zwicky, Nate Griffin, Ian Lurie, Vanessa Fox

– Moderator:Dan Zarrella



Optimizing Your Site for Contextual Ads


    Matt Tuens, Jon Henshaw, Sean Jackson

– Moderator:Ralf Schwoebel



WordPress SEO and Installation


    Carolyn Shelby, Ben Cook, Michael David

– Moderator:David Vogelpohl



Jim on Panda, Penguin, and Authors


    Jim Boykin



Interactive Site Review : Organic Focus


    Russ Jones, Alan K’necht, David Klein, Christina Zila

– Moderator:Michael Black

12:30p
1:30p

Networking Lunch For All Gold and Platinum Pass Attendees

1:30p
2:45p


Proactive Link Campaign Tactics


    Todd Malicoat, David Wallace, Joe Hall

– Moderator:Matt Siltala



Stop Killing Your Content – The Content Life Cycle Explained


    David Snyder



Discovering the Trade Secrets of your Competitors


    Sean Malseed



Online Brand Management Strategies


    Kenny Hyder, Mel Carson, David Naffziger

– Moderator:Christine Churchill



Social Media Automation Tools


    Jonathan Allen, Justin Sanger, Dawn Wentzell

– Moderator:Scott Brinker



Social Media Measurement and Signals


    Sarah Carling, Adam Proehl

– Moderator:Kristine Schachinger



Protecting Your Brand – Competitive Intel


    Amanda Watlington, Rhea Drysdale, Brian McDowell, Sarah deDiego

– Moderator:Brian Combs



Blog Planning and Execution


    Melissa Fach, Jennifer Slegg, Loren Baker

– Moderator:Janet Driscoll Miller



Raven Internet Marketing Tools


    Jon Henshaw



Interactive Site Reviews – Organic Issues


    Guillaume Bouchard, Bonnie Stefanick, Greg Hartnett, Ryan Jones

– Moderator:Elisabeth Osmeloski

3:10p
4:15p


SEO/SEM Tools


    Jon Henshaw, Christine Churchill, Ben Cook

– Moderator:Scott Hendison



Link Building in a Penguin Age


    Jim Boykin



What About B2B?


    William Leake



Twittersphere Customer Service Strategies


    Frank Eliason, Erin Robinson, Mel Carson

– Moderator:Dan Zarrella



UGC: Bringing High Quality to Community-Generated Content


    Gil Reich, Roger Dooley

– Moderator:Michael Martin



Post Click Marketing: Landing Page Optimization


    Chris Goward, Janet Driscoll Miller, Scott Brinker

– Moderator:Michael Gray



Future of Personal Computers and Online Marketing


    David Szetela, Brett Tabke



Monetizing and Optimizing your Blog


    Adam Riemer, Michael David, Stephan Spencer

– Moderator:Josh Ward



Link building: Using MajesticSEO


    Dixon Jones



Interactive Site Reviews : Focus on Organic


    Rich Skrenta, Duane Forrester, Chris Winfield, Matt Siltala

– Moderator:Kristine Schachinger

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