Tracks


Pubcon

Pubcon Spring New Orleans 2013 (videos)

Location: Salon:F

 

Monday April 22

08:00a

PubCon Masters Group Training and Workshop (Platinum Pass Required)

   

3:00p
6:00p

Conference Registration Open

   

5:30p
7:30p

PubCon Kickoff Classic and Networking Reception:

   

 

Tuesday April 23

07:30a

Registration Open

07:30a
08:45a

Continental Breakfast

08:45a
9:00a

Conference Introduction by Brett Tabke

09:00a
10:10a

Kickoff Keynote with Michael Slaby

   

10:15a
11:25a


SEO Fundamentals – Algorithm Proofing


    Michael Black, Elmer Boutin

– Moderator:Scott Hendison



The Next Big Thing: Congruent Marketing


    Andy Beal



Making AdWords Display Network Profitable for You


    Brad Geddes



Facebook Marketing


    Dennis Yu, Alison Zarrella, Will Scott

– Moderator:Lisa Buyer



Link Baiting and Pushing the Limits of Link Building


    Scott Polk, Jennifer VanIderstyne, Dixon Jones

– Moderator:Joe Laratro



Hardcore PPC Tactics


    Rick Galan, Steve Hammer, John Ellis

– Moderator:Michael Gray



Interactive Site Review : Focus on Affiliates


    David Vogelpohl, Keith Posehn, Ross Jones

– Moderator:Jacob Bohall

11:30a
12:45p


SEO Hot Topics and Trends 2013


    Scott Polk, Kristine Schachinger, Jacob Bohall

– Moderator:Adam Sussman



Science of Inbound Marketing


    Dan Zarrella



21 Biggest Google AdWords Mistakes


    Mona Elesseily



Video and Viral Multimedia Social Optimization


    , Sage Lewis, Aaron Kronis

– Moderator:Robert Riggs



Linkbuilding


    Kelsey Libert, David Klein

– Moderator:David Wallace



PPC And Conversion Rate Optimization / Forecasting


    Joanna Lord, Shawn Livengood, Ira Kates

– Moderator:Jill Whalen



Interactive Site Review : Focus on Organic


    Mark Barrera, Scott Hendison, Matt Siltala, Michael Gray

– Moderator:Todd Malicoat

12:45p
1:45p

Lunch

1:50p
3:05p


SEO in a Universally Personalized SERP World


    David Wallace, Mark Barrera, Aaron Kronis

– Moderator:Adam Sussman



SEO and Social Media


    Michael Gray



Facebook


    Alison Zarrella



PR Campaigns and Social Media


    Sean Jackson, Jay Berkowitz, Greg Jarboe

– Moderator:Krista Neher



Link Building in a Post Google Penguin Update World


    Roger Montti, Joe Youngblood, Jennifer VanIderstyne

– Moderator:Scott Polk



Common PPC Mistakes


    Mona Elesseily, Jeff Lancaster

– Moderator:Dennis Yu



Interactive Site Review : Focus on PPC


    Brad Geddes, Shawn Livengood, Kevin Lee, Christine Churchill

– Moderator:Robert Riggs

3:10p
4:25p


Organic Conversion Rate


    , George Aspland

– Moderator:Mark Barrera



Crowd Sourcing Strategies


    Michael Samson



Site Development – Best Practices


    Jenneva Vargas



Social Media Content Creation


    Kirsten Wright, Nathan Safran, William Leake

– Moderator:Kristine Schachinger



Low Risk Link Portfolio Expansion Strategies


    Loren Baker, Kenny Hyder, Kristopher Jones

– Moderator:Joe Laratro



Enterprise-Level Bid Management


    Kevin Lee, Dan Sundgren, Steve Burnett

– Moderator:Daniel Boberg



Interactive Site Review : Focus on Reputation Management


    Tony Wright, Matt Craine, Andy Beal

– Moderator:Aaron Kronis

4:30p
5:45p


Search Optimization Beyond Google & Bing


    Matt Siltala, Prashant Puri, George Aspland

– Moderator:Joe Laratro



Modern Linking Campaigns


    Todd Malicoat



Scaling SEO


    Aaron Shear



Reputation Management


    , Matt Craine, Tony Wright

– Moderator:Greg Jarboe



The Best SEO Tools


    Scott Hendison, Brian McDowell, Dixon Jones

– Moderator:Sean Jackson



Conversion and Landing Page Optimization


    Tim Ash, Kate Oneill, Brad Geddes

– Moderator:John Ellis



Interactive Site Review : Focus on Organic


    Greg Hartnett, Sarah deDiego, Kristopher Jones, Kenny Hyder

– Moderator:Kristine Schachinger

7:00p
9:00p

Evening Event on Bourbon Street

   

 

Wednesday April 24

07:30a

Registration Open

08:00a
08:45

Continental Breakfast

08:45a
9:00a

Daily Introduction with Brett Tabke

09:00a
09:45a

Keynote Address with Dave McClure

   

09:30a

Expo Hall Passes May Register

09:45a

Exhibit Hall Opens

10:10a
11:25a


Global Search Engine Optimization Search Strategies


    Michael Bonfils, Anne Kennedy, Chris Boggs

– Moderator:Arnie Kuenn



The State of Microsoft Bing Search Engine


    John Gagnon, Duane Forrester



Integrating Social Media Into an Overall Marketing Plan


    Kirsten Wright, Rebecca Murtagh, Matt Siltala

– Moderator:Jennifer Cario



Google Places & Maps Optimization


    Brian Combs, Will Scott, Mary Bowling

– Moderator:Michael Dorausch



Maximizing Your Affiliate Payouts


    David Vogelpohl, Keith Posehn, Ross Jones

– Moderator:David Vogelpohl



Interactive Site Review : Focus on Organic


    Matthew Bey, Jill Whalen, Bill Hartzer, Joe Youngblood, William Leake

– Moderator:Adam Riemer

11:30a
12:45p


Tactics for Dealing with the Latest Algo Updates


    Bill Hartzer, Jill Whalen, William Leake

– Moderator:Ralf Schwoebel



The State of Social Media Sponsorship (SMS)


    Ted Murphy



Social Signals In Search


    Eric Enge



Nobody Clicks on Boring


    Krista Neher, Mel Carson, Jeff Cohen

– Moderator:Anne Kennedy



Local Search and Mobile Optimization


    Michael Dorausch, Venkat Kolluri, Scott Hendison

– Moderator:Justin Sanger



Affiliate Research, Surveys, and Case Studies


    Keith Posehn, Adam Riemer, Dixon Jones

– Moderator:Paul Schroader



Interactive Site Review : Focus on Social Media


    Ann Smarty, Sarah Carling, Dave Rohrer, Arnie Kuenn

– Moderator:Giovanni Gallucci

12:30p
1:30p

Lunch

1:30p
2:45p


Mobile Search & Marketing


    Prashant Puri, John Busby, Kevin Adams

– Moderator:Eric Enge



Social Media Automation Tools


    Justin Sanger



Cool Tools for Search Marketers


    Christine Churchill



Reputation Defense


    Melyssa St.Michael, Elmer Boutin, David Klein

– Moderator:George Aspland



Market to a Local Niche


    Jabez LeBret, Mark Homer, Tron Jordheim

– Moderator:Joe Laratro



Affiliate Sign Up, Payout and Conversion Rates


    , Paul Schroader, Sarah deDiego

– Moderator:Brian Combs



Interactive Site Review : Focus on Conversion


    Joanna Lord, Kate ONeill, Tim Ash, Khalid Saleh

– Moderator:Mel Carson

3:10p
4:15p


Organic Keyword Research & Selection


    Bonnie Stefanick, Barbara Coll, Craig Paddock

– Moderator:Brian McDowell



Visual Social Media for Publicity and Profit


    Lisa Buyer



Social Media Analytic Modeling


    Alan K’necht



Social PPC Beyond Google and Bing


    Sarah Carling, Sage Lewis, John Ellis

– Moderator:Alison Zarrella



Local Tactics, Research, and Strategies


    Mike Stewart, Mike Ramsey, Justin Sanger

– Moderator:Jabez LeBret



CPA Marketing


    Maria Harrison, Daryl Colwell

– Moderator:Joe Laratro



Interactive Site Review : Focus on Paid


    Rick Galan, Mona Elesseily, Janet Driscoll Miller, Chris Boggs

– Moderator:Stoney deGeyter

04:20p
05:30p


Social Media’s Influence on SEO


    Eric Enge, Rebecca Murtagh, Arnie Kuenn

– Moderator:Barbara Coll



The SEO Diet


    Joe Laratro



State of Tech Things


    Brett Tabke



Social Media Communities


    Janet Stauble, Sanjay Sabnani, Kim Krause Berg

– Moderator:Dan Zarrella



Local Search Success in an Unpopular Vertical


    Greg Gifford, David Klein, Mike Ramsey

– Moderator:David Vogelpohl



The Best Tactics in Landing Page Optimization


    Tim Ash, Janet Driscoll Miller

– Moderator:Carolyn Shelby



Interactive Site Review : Focus on Social Media


    Kirsten Wright, Krista Neher, Melyssa St.Michael, Jeff Cohen

– Moderator:Adam Riemer

8:30pm

Whenever

Evening Mixer at Mannings at Harrahs

   

 

Thursday April 25

08:00a
08:45

Continental Breakfast Served

08:00a

Registration Open

08:45a
9:00a

Morning Introduction with Brett Tabke

09:00a
09:45a

Keynote Address with Chris Pirillo

   

09:45a

Exhibit Hall Opens

10:10a
11:25a


WordPress Optimization


    Michael David, Carolyn Shelby, Ben Cook, Brian LaFrance

– Moderator:Dan Sturdivant



Harnessing the Power of Visual Social Media Marketing


    Krista Neher



SEO and Social Media – Top 10 Improvements


    Jay Berkowitz



Content Marketing


    Ann Smarty, Christina Zila, Dave Rohrer

– Moderator:Rob Garner



In-House Team Building and Training


    Elmer Boutin, Ruth Burr, Peter Leshaw

– Moderator:Michael Bonfils



Analytics Packages and Implementations


    Adam Proehl, Danielle Leitch

– Moderator:Craig Paddock



Interactive Site Review : Focus on Organic


    Loren Baker, Alan Bleiweiss, Michael Black

– Moderator:Michael Black

11:30a
12:45p


Big Brand SEO


    Jonathan Wilson, Lisa Weinberger, Christi Olson

– Moderator:Joe Laratro



Jim on Panda, Penguin, and Authors


    Jim Boykin



Proactive Reputation Management


    Tony Wright



Building a Content Plan


    Steve Floyd, Phillip Thune, Dan Sturdivant

– Moderator:Christina Zila



In-House SEO Strategies


    Alan Bleiweiss, Laura Lippay, James Loomstein



On Site Search Strategies & Tech Issues


    Todd Keup, Ralf Schwoebel

– Moderator:Ben Cook



Interactive Site Review : Open Call


    Ethan Giffin, Craig Paddock, Rob Garner, Dan Sundgren

– Moderator:Rob Garner

12:30p
1:30p

Lunch

1:30p
2:45p


Author Tags & Schema – Co-citation SEO


    Rob Garner, Marcus Tober, Jim Boykin

– Moderator:Bill Hartzer



Pinterest Marketing


    Kate Buck



Leveraging Pinterest as a Marketing Channel


    Jennifer Cario



Finding and Targeting your Keywords


    Sean Malseed, Stoney deGeyter, Christine Churchill

– Moderator:Laura Lippay



In-House SEO


    Eli Schwartz, Carolyn Shelby, Joe Laratro

– Moderator:Joe Laratro



Biz Dev


    Chris Labatt Simon, Greg Hartnett, Ethan Giffin

– Moderator:Ruth Burr



Interactive Site Review : Open Call


    Dan Sturdivant, Todd Keup, Ben Cook, Ralf Schwoebel

– Moderator:Adam Proehl

3:30pm
6:00pm

Pubcon – The Classic on Bourbon Street

   

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