Top Speakers Highlight PubCon South At Austin 2011 Spotlight Sessions

by, Lane R. Ellis on February 2, 2011

You’ve asked for more time with the great speakers who make PubCon the premier optimization and new media conference

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the unique event that it has been for more than a decade, and we’ve listened.

PubCon South at Austin 2011 will for the first time feature an entire sub-conference of search and social media sessions that offer expanded time for many of our world-renowned speakers, in an Expert Spotlight Sessions conference-within-a-conference, that will take place on March 8 – 9, 2011 at the Norris Executive Conference Center in sunny Austin, the technology and entertainment capital of Texas, with a full day of PubCon Masters Group search and social media training on March 7.

Presented by one or two top speakers at a time, the expert spotlight sessions at PubCon South at Austin 2011 will offer a deeper look at many innovative search and social media topics, going into greater detail and examining

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subjects with a more complete approach than is possible during a regular four-to-six person session.

Don’t miss this opportunity to learn from leading speakers in unique full-length expert spotlight sessions.

If you’ve ever found yourself wishing for more time with a speaker after a particularly good session has wrapped up, our PubCon South at Austin 2011 expert spotlight sessions are for you, as some of your favorite speakers will be presenting solo or two-person presentations that will give you more information to help your business succeed than is typically possible during a standard PubCon session.

We’re happy to be presenting a full slate of spotlight

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sessions during PubCon South at Austin 2011, with bold search and social media industry innovators lined up to bring you their provocative and extended takes on a vast array of topics and techniques.

“We have always heard that people want to hear from some speakers in a more in-depth manner”, said WebmasterWorld.com and PubCon founder Brett Tabke.

“A 15 minute PowerPoint presentation is just not always enough to get into the details of these leading-edge

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topics. So we created the expert spotlight session sub-conference to feature speakers in a more intimate setting where they can dig deeper into subjects,” added Tabke.

The expert spotlight sessions will also provide a rare opportunity for the speakers we have chosen to go beyond typical presentation time limitations, so be sure to attend some of these exciting sessions at PubCon South at Austin 2011 in Austin this March.

Trackur chief executive and Marketing Pilgrim founder Andy Beal, who will present a session entitled “Reputation

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Management In Just Seven Minutes A Day,” is enthusiastic about our expanded length session format.

“There’s only so much information you can share in a typical 10 minute presentation, said Beal. Not only do PubCon’s spotlight sessions allow me to go into more depth, but they ensure more time for audience questions. A win, win for everyone,” noted Beal.

“As a long-time attendee and speaker, I know that PubCon’s audience is on the cutting edge of Internet marketing, so

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this gives me an opportunity to dive into content in much more detail than can be accomplished in a typical 10 minute speaking slot,” added Beal.

Brian Combs, principal at ionadas local, will present a spotlight session entitled “Working With Online Reviews,” while Boot Camp Digital chief executive Krista Neher will speak on a spotlight session entitled “Building A Social Media Plan.”

WrightIMC founder and chief executive Tony Wright will present a spotlight session on proactive reputation

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management that is sure to offer many insights that go beyond what can be shared in a standard length session.

Topix chief executive Chris Tolles will share “Ten Truths

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About Local” with Austin attendees in a spotlight session, and DIYthemes president Chris Pearson will present one on optimizing WordPress.

Joe Laratro, president of Tandem Interactive and PubCon’s

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lead moderator, will present a spotlight session entitled “The SEO Diet.” Laratro said that he expected the new session format to offer several advantages.

“I look forward to my session on how to make a Web site fit to be found,” Laratro said. “I think the additional time

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changes the dynamic from presenting to teaching,” he added.

An SEO spotlight session will feature SEOMike Consulting owner Michael Black speaking on entry-level SEO and

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CSHEL.com principal Carolyn Shelby examining mid-level search campaigns.

Hobsons U.S. vice president of digital marketing Roger B. Dooley will lead a PubCon South at Austin 2011 expert spotlight session on “Neuromarketing: One of the Hottest Topics in Marketing” that is certain to be well-attended.

Gun Dog Supply managing partner Rob Snell, a keynote

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speaker at our PubCon South at Dallas 2010 conference, is set to head up a spotlight

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session in Austin this March entitled “Bottom To Top SEO On An Ecommerce Website.”

Distilled Consulting SEO consultant and popular PubCon speaker Kate Morris will also present an expert spotlight

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session during our PubCon South at Austin 2011 conference.

Ted Ulle, senior search analyst of Converseon, Inc., and Wpromote Inc. SEO evangelist Aaron Kronis will deliver a

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joint expert spotlight session exploring information architecture.

“I love the idea of a session where we have plenty of time for Q & A,” Ulle said. The PubCon crowd has some of the savviest people I’ve ever met, and I’m looking for some

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potent interaction, Ulle added.

Kronis said he will “explore many key information architecture processes” and will share “lots of juicy

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tidbits that I use daily with my clients,” he added.

Planet Chiropractic president and founder Michael Dorausch will lead an expert spotlight session exploring the “Real World Secrets of Local Search.”

Apogee Search chief executive William Leake, who is also

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chairman of the Search Engine Marketing Professionals Organization (SEMPO), will present an expert spotlight session entitled “Advanced PPC and other Paid Online Media Strategies.”

SEO Revolution president Jerry West will present at a spotlight session entitled “SEO In A Box,” and SEOmoz

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director of customer acquisition Joanna Lord will also be featured in a PubCon South at Austin 2011 expert spotlight session.

Independent marketing consultant and WebmasterWorld moderator Todd Malicoat will examine competitive

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intelligence in a spotlight session.

Our expert spotlight session track, giving extra speaking time to these top innovators, has been an overwhelming

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success at our past two conferences, and we’re happy to bring this special offering to PubCon South at Austin 2011 in full force.

We’re sure you’ll enjoy the addition of the expert

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spotlight session track, a conference-within-a-conference, during PubCon South at Austin 2011, and look forward to seeing you there on March 8 – 9, with a full day of PubCon Masters Group search and social media training on March 7.

Thanks,
Lane R. Ellis
Team PubCon