Posts tagged: video

Conversion and Landing Page Optimization Beyond Multivariate Testing

During Pubcon Las Vegas 2011 WiderFunnel Optimization chief executive Chris Goward sat down with Pubcon video content producer Vanessa Zamora to discuss landing page and conversion optimization. Goward shared the meaning of the company’s LIFT Model , which consists of six conversion factors that affect site owners conversion rates, including value proposition, relevance, clarity, anxiety, [...]

Thursday December 8th, 2011 in , , , , , | Comments Off

Steve Plunkett of Rockfish: Search & Pubcon Las Vegas Highlights

During Pubcon Las Vegas 2011, Pubcon video content producer Vanessa Zamora sat down to interview digital agency Rockfish senior search scientist Steve Plunkett and discussed the current state of the search industry and highlights of the Pubcon 2011 Las Vegas conference.   Plunkett, who has been in the search industry for 16 years, shared what [...]

Thursday December 1st, 2011 in , , , , , , | Comments Off

Crowdsourcing and Entrepreneurship Advice by crowdSPRING co-Founder Michael Samson

During Pubcon Las Vegas 2011, Pubcon video content producer Vanessa Zamora sat down to interview crowdSPRING co-Founder Michael Samson and discussed the crowd-sourcing website he co-founded with business partner and co-Founder Ross Kimbarovsky.   Samson shared the origin of the crowdSPRING website which has over 100,000 registered creatives from at least 200 countries, and also [...]

Thursday November 17th, 2011 in , , , , , | Comments Off

UnMarketing President Scott Stratten at SXSW 2011: Stop Marketing, Start Engaging

During the recent South by Southwest conference in Austin Texas, PubCon video content producer Vanessa Zamora caught up with UnMarketing president Scott Stratten. Stratten, who is well known for his social media engagement practices, said one of the biggest problems at tech and marketing conferences is that everyone is trying to determine the next new [...]

Tuesday May 17th, 2011 in , , , | Comments Off

Dawn Wentzell PubCon Austin 2011 Video Interview on Content Creation

During the recent PubCon South at Austin 2011 conference in Texas, PubCon video content producer Vanessa Zamora caught up with PubCon speaker Dawn Wentzell. The recently appointed project manager at SpeakFeel Corporation shared insight on content development, the topic she presented on at the PubCon conference. Wentzell talked about content creation from an agency perspective, [...]

Tuesday May 10th, 2011 in , , , , , | Comments Off

BlogWorld & New Media Expo in New York City and Now in Los Angeles

During the recent South by Southwest (SXSW) conference in Austin Texas, PubCon video content producer Vanessa Zamora caught up with BlogWorld & New Media Expo co-founder and chief executive Rick Calvert. The interview was fresh off the heels of the announcement that BlogWorld & New Media Expo would add a New York City show to [...]

Monday May 9th, 2011 in , , , , , | Comments Off

Raven Product Marketing Manager Video Interview at PubCon Austin 2011

During the recent PubCon South at Austin 2011 conference in Texas, PubCon video content producer Vanessa Zamora caught up with Raven Internet Marketing Tools product marketing manager and PubCon speaker Taylor Pratt. Pratt shared news of the most recent Raven partnership with Universal Business Listings that will allow Raven users to purchase local business listings [...]

Thursday May 5th, 2011 in , , , , , , , , , , , | Comments Off

DIYThemes President Chris Pearson: With SEO, Less is More

During the recent PubCon South at Austin 2011 conference held in the capital city of Texas, video content producer Vanessa Zamora sat down for a video interview with Chris Pearson, president at DIYThemes. The creator of the widely used Thesis WordPress theme, downloaded over 37,000 times, attributes his success to filling a universal need for [...]

Tuesday May 3rd, 2011 in , , , , , , , , , , | Comments Off

Krista Neher Shares 3 Social Media Trends on the Horizon

During the recent PubCon South at Austin 2011 conference, PubCon video content producer Vanessa Zamora sat down with conference speaker Krista Neher, CEO at Cincinnati-based Boot Camp Digital to discuss social media.Neher, who wrote the Social Media Field Guide – a how to guide on strategically building a social media plan for your business – [...]

Tuesday May 3rd, 2011 in , , , , , , , , | Comments Off

Online Marketing Director Peter Leshaw: How to be Successful at Bringing SEO In-House

During the recent PubCon South at Austin 2011 conference held in Austin Texas, PubCon video content producer Vanessa Zamora sat down for a video interview with conference speaker Peter Leshaw, director of online marketing at Lakeview Health Systems. Leshaw spoke about in-house search engine optimization (SEO) during PubCon South at Austin 2011, and with Zamora [...]

Monday May 2nd, 2011 in , , , , , , , , | Comments Off

Fashion Blogger Cathy Benavides on Spring Fashion at PubCon Austin 2011

During the recent PubCon South at Austin 2011 conference in Texas, PubCon video content producer Vanessa Zamora caught up with PubCon office manager and fashion blogger Cathy Benavides to discuss none other than spring fashion at the PubCon trade show. Benavides, who blogs at Austin Slave to Fashion hosted on the Tumblr platform shared tips [...]

Sunday May 1st, 2011 in , , , , , , | Comments Off

Blog Lessons from Benny Lewis the Language Hacker

During the recent PubCon South at Austin 2011 conference held in Texas, PubCon video content producer Vanessa Zamora sat down for a video interview with Benny Lewis, language hacker and owner at Fluent in 3 Months. Lewis, who created his weblog a year and a half ago as a way to document his travels, shared [...]

Friday April 22nd, 2011 in , , , , , , , | Comments Off