Posts tagged: pubcon las vegas

Pubcon Speaker Liaison Joe Laratro Discusses Pubcon 2012 Highlights

In this Skype interview Pubcon video content producer Vanessa Zamora spoke with Joe Laratro, president at Florida-based Internet marketing firm Tandem Interactive. Laratro, who also serves as a Pubcon advisory board member and speaker liaison, said he thinks what sets Pubcon apart from other conferences in the industry is the technicality of the search and [...]

Wednesday June 6th, 2012 in , | Comments Off

Bryan Eisenberg on Conversion Optimization and The Grok

Pubcon video content producer Vanessa Zamora interviewed Bryan Eisenberg, upcoming Pubcon masters group training speaker, best-selling author, and partner at Eisenberg Brothers & Associates. Eisenberg, who is referred to as The Grok on certain Web platforms such as Twitter, and who also created a well-known newsletter titled The Grok associated with his previously-owned FutureNow agency, [...]

Monday June 4th, 2012 in , , , , , , , | Comments Off

Ben Douglas of H&R Block on Local SEO

Pubcon video content producer Vanessa Zamora sat down with H&R Block SEO marketing manager Ben Douglas at Pubcon Las Vegas 2011. Douglas, who was a first-time speaker at Pubcon, said he met a lot of new people and heard many new ideas at the conference this year. As an SEO marketing manager in a competitive [...]

Friday March 2nd, 2012 in , , , , | Comments Off

Managing Greatness Founder Gil Reich on Community Websites

Pubcon video content producer Vanessa Zamora sat down with Gil Reich, founder at Managing Greatness, a company providing Web solutions and search marketing consulting for community websites. Reich was a founding member at Answers.com in 1999, a website which grew to one of top 20 most visited websites in the United States. Reich attributed Answers.com [...]

Friday February 24th, 2012 in , , , , | Comments Off

Keith Posehn Discusses Valuable Start-ups, Zorz Affiliate Software, and Pubcon Hot Topics

Pubcon video content producer Vanessa Zamora sat down with Keith Posehn, president at Zorz. Posehn discussed start-up websites that creatively use affiliate-based monitization strategies. Similar to Mint.com, which according to Posehn is a glorified financial affiliate website that cashed out to Intuit for $105 million by offering a fantastic free product, Hipmunk.com and Cakehealth.com provide [...]

Thursday February 16th, 2012 in , , , , , , | Comments Off

The Importance of Creating a Holistic Internet Marketing Strategy

Pubcon video content producer Vanessa Zamora sat down with Kerstin Baker-Ash, head of Performics Canada to talk about creating a holistic marketing strategy in this Pubcon Las Vegas 2011 video interview. Instead of just creating an effective Internet marketing strategy, Baker-Ash suggested creating an effective holistic marketing strategy for maximum effectiveness. No longer can we [...]

Tuesday February 7th, 2012 in , , , , , | Comments Off

Large Scale In-house SEO Tips by Microsoft Search Marketing Director

During Pubcon Las Vegas 2011 the conference’s video content producer Vanessa Zamora sat down with Alex Volk, search marketing director at Microsoft.

Tuesday January 24th, 2012 in , , , , , , , , | Comments Off

Raven Internet Marketing Tools Arienne Holland at Pubcon Las Vegas 2011

During Pubcon Las Vegas 2011 Raven Internet Marketing Tools communications director Arienne Holland, who has been working for Raven just over a year now, sat down with Pubcon video content producer Vanessa Zamora to discuss newly released Raven social media monitoring tools that include a monitor and stream, both powered by UBERVU, a third party [...]

Wednesday January 18th, 2012 in , , , , , , , | Comments Off

Groove Commerce CEO Ethan Giffin On Improving E-Commerce Sites With Search And Checkout

During Pubcon Las Vegas 2011 the conference’s video content producer Vanessa Zamora sat down with Ethan Giffin, chief executive and founder at Groove Commerce to discuss the topic of e-commerce, which Giffin spoke about during Pubcon. Giffin said they do a lot with the Magento e-commerce platform, and that since the company was acquired by [...]

Tuesday January 10th, 2012 in , , , , | Comments Off

Hotels.com Global SEO Director Shahid Awan Pubcon Las Vegas Interview

During Pubcon Las Vegas 2011 Hotels.com global SEO director Shahid Awan sat down with Pubcon video content producer Vanessa Zamora to discuss what a typical day looks like for him at the office. Although challenging, Awan said he enjoys his job, and a typical day consists of him managing his SEO stakeholders including product, development, [...]

Friday December 16th, 2011 in , , , , | Comments Off

Apogee Results’ Bill Leake On Scaling Mobile

During Pubcon Las Vegas 2011 recently re-branded internet marketing firm Apogee Results chief executive Bill Leake sat down with Pubcon video content producer Vanessa Zamora and revealed that people don’t put enough thought into how mobile and local are intersecting at this time. Leake said he thinks that mobile is local and vice versa and [...]

Wednesday December 14th, 2011 in , , , , , , | Comments Off

Conversion and Landing Page Optimization Beyond Multivariate Testing

During Pubcon Las Vegas 2011 WiderFunnel Optimization chief executive Chris Goward sat down with Pubcon video content producer Vanessa Zamora to discuss landing page and conversion optimization. Goward shared the meaning of the company’s LIFT Model , which consists of six conversion factors that affect site owners conversion rates, including value proposition, relevance, clarity, anxiety, [...]

Thursday December 8th, 2011 in , , , , , | Comments Off