Strong Keynotes By Eisenberg And Rogers On Tap At Pubcon SFIMA Summit
Two strong keynote addresses are on tap at Pubcon South Florida Interactive Marketing Association (SFIMA) Summit 2014, as Matt Rogers, head of industry for the large customer sales group at Google and Jeffrey Eisenberg, bestselling author, Internet marketing pioneer and partner at Eisenberg Brothers and Associates are set to present at the event on Thursday, April 24 at the Greater Fort Lauderdale / Broward County Convention Center in sunny Fort Lauderdale, Florida.
During the morning Pubcon SFIMA Summit 2014 keynote, Eisenberg will speak about "What you need to survive and thrive: The four pillars of Amazon’s success," while Rogers’ afternoon keynote will examine "Winning Moments that Matter."
In 1998 Eisenberg co-founded online marketing firm FutureNow, serving as its chief executive until 2009 and helping to invent the noted marketing framework known as Persuasion Architecture. The co-author of Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action” and “Waiting For Your Cat to Bark?”, Eisenberg will bring his valuable online conversion wisdom to Pubcon SFIMA Summit 2014 attendees.
Eisenberg, a recognized authority and trailblazer of Internet marketing strategy and improving online conversion rates for sales and lead generation, speaks Spanish with native fluency and has transacted business in 26 countries.
Eisenberg has written for numerous publication including Forbes.com, the popular marketing optimization blog GrokDotCom, and eMarketing & Commerce Magazine, among others.
During his tenure at Future Now Eisenberg helped businesses generate more engagements, leads, subscriptions, and sales with the Persuasion Architecture framework he co-invented. His strategies have helped thousands of companies, students and clients dramatically improve online sales and lead generation, including HP, NBC Universal, GE, WebEx, Overstock, and Dell.
“I’m delighted to be presenting a keynote address during Pubcon SFIMA Summit 2014, and look forward to unconventionally exploring some of the trends in social media marketing that are certain to affect the businesses of Pubcon and SFIMA’s tech-savvy attendees,” Eisenberg said.
Rogers current emphasis is on growing and expanding Google’s operations with locally-focused businesses. Since joining Google in 2004, Rogers has worked on Google’s sales team, a global team that acquires and provides sales and client services to hundreds of thousands of advertisers, agencies and advertising reseller partners. Previously, Rogers spent time focused on scaling Google’s advertising efforts across Canada, in addition to spending time building Google’s U.S.-based agency relationships and operations.
“I’m looking forward to talking about winning the moments that matter, in our constantly connected world, by talking about the people we’re trying to reach and influence,” Rogers said. “Their behavior has changed, thanks to the explosion of technology, and we can work together to figure out how this affects us as marketers,” Rogers said of his upcoming Pubcon SFIMA Summit 2014 keynote address.
Pubcon SFIMA Summit 2014 is a fabulous opportunity for area attendees and local marketing agencies to learn from leading Pubcon speakers at an exceptional event with three simultaneous session tracks dedicated to search engine optimization (SEO) and marketing (SEM), social media marketing, and more, all supported by local search and social media groups.
Registration is still available at early-bird rates, offering additional pre-show savings on some of the fairest prices in the industry. We look forward to seeing you at the Greater Fort Lauderdale / Broward County Convention Center for Pubcon SFIMA Summit 2014 on Thursday, April 24.
Lane R. Ellis
Related Matt Rogers Links:
Related Jeffrey Eisenberg Links:
- Jeffrey Eisenberg Twitter account
- Eisenberg Brothers & Associates website
- Jeffrey Eisenberg’s full Pubcon speaker biography page
- Amazon’s 4 Pillars of Success: A Preview of Jeffrey Eisenberg’s Pubcon SFIMA Keynote interview by Danny Goodwin for Search Engine Watch
Related Pubcon SFIMA Summit 2014 Links:
- About Pubcon SFIMA Summit 2014
- SFIMA Summit website
- Renaissance Fort Lauderdale Cruise Port Hotel
- Greater Fort Lauderdale / Broward County Convention Center
- Register for Pubcon Events
- Pubcon Photos and History
- Follow @Pubcon on Twitter
- Become a Pubcon fan on Facebook
- Pubcon on LinkedIn
- Pubcon on Google Plus
- Pubcon on Pinterest
- SFIMA Twitter account
- SFIMA Facebook account