Pubcon Masters Group Features Strong New In-House Training Agenda

by, Lane R. Ellis on July 23, 2012

Pubcon Las Vegas 2012, the premier optimization and social media conference, is happy to

Microsoft's Derrick Wheeler

announce a powerful lineup of some of the world’s top corporate in-house optimization specialists for a new in-house agenda during our popular Pubcon Masters Group intensive training program.

CNN.com search engine optimization (SEO) coordinator Topher Kohan, Atlanta Journal-Constitution SEO manager Allison Fabella, Digitas senior vice president of search strategy Melanie Mitchell, and Microsoft senior SEO architect Derrick Wheeler will comprise an all-star team at the Pubcon Masters Group in-house training program during Pubcon Las Vegas the week of October 15 – 19, 2012 at the Las Vegas Convention Center.

The Pubcon Masters Groups next meets on Monday, October 15 at the Las Vegas Convention Center,

CNN's Topher Kohan

the day before the full Pubcon Las Vegas 2012 conference starts. The Pubcon Masters group is a separate event from the conference and is available only to attendees who reserve a space and purchase a stand-alone training day pass or the all-inclusive Pubcon Platinum pass.

Microsoft’s Wheeler is responsible for developing solutions that enable site managers and online marketers to apply SEO best practices using best-in-class tools and a standardized approach, and has over a decade of experience in the Internet marketing industry.

Kohan is the in-house SEO coordinator for CNN.com and all of Turner Broadcasting’s online news

AJC's Allison Fabella

properties, including CNN Money, CNN International and iReport, and oversaw CNN.com’s single largest search traffic day during the 2008 United States presidential election. Kohan was also part of the popular in-house keynote panel during the last Pubcon Las Vegas event.

Fabella knows search from both the in-house and agency sides, and directs all tactical and strategic SEO and social media initiatives for the southeast’s biggest newspaper, The Atlanta Journal-Constitution. She is also a founding member of the Atlanta SEMPO and serves as the group’s vice president of programming.

Mitchell, a popular Pubcon speaker who has overseen SEO and pay-per-click campaigns from both the agency and in-house perspectives, manages the Digitas Search Engine Marketing Knowledge

Digitas' Melanie Mitchell

Center, and is a former vice president of SEO and SEM at AOL.

Join these fantastic all-star experts for the all-new in-house Pubcon Masters Group training program track and explore the unique opportunities and challenges that corporate SEO professionals from CNN, Microsoft and other large firms face day in and day out.

The Pubcon Masters Group training program is an exclusive and popular add-on opportunity separate from the main Pubcon conference, giving you a full day of intensely focused and highly personal learning from top in-house innovators.

Only a limited amount of participants can be accepted for the Pubcon Masters Group training

Pubcon Las Vegas

program, and during each previous event it has sold out early.

Register today for Pubcon Las Vegas 2012 at some of the fairest prices in the industry, and take part in the year’s biggest social media and search conference, featuring top keynote speakers including Dr. Robert Cialdini, professor emeritus of psychology and marketing at Arizona State University, social psychologist, and author of the bestselling book “Influence: Science & Practice,” who will present the kickoff keynote address, with additional keynotes by Google head quality control engineer and webspam team leader Matt Cutts and Shakil Khan, head of special projects at social journal start-up Path and well-known former head of special projects at Spotify.

Thanks,
Lane R. Ellis
Lead Editor
Team Pubcon