keynote address by leading neuromarketing expert Roger Dooley, founder of Dooley Direct LLC.
Popular Pubcon speaker LeBret is renowned for his SEO success and social media conversion strategies for LinkedIn, Facebook and Google Plus, and for strong traffic strategy and client learning and development techniques. Over the past nine years LeBret has delivered more than 900 presentations to organizations such as Microsoft, Nordstrom, Deloitte, Boeing, and G.E. in locations from Saudi Arabia to Bogota, Colombia.
LeBret, considered a leading authority on monetizing social media, understands the importance of wisely managing a marketing budget, having been a financial analyst for five years andsuccessfully managing a $33 million budget. LeBret also writes for NBC Chicago about technology and marketing.
“What’s amazing about Pubcon Masters Group is one training after another on real actionable steps that you can apply to your business starting right away,” LeBret said. “Regardless of the size of your company, the strategies shared are at the forefront of what you need to dominate your overall Web strategy. No fluff, real numbers, and action steps that will lead to real results,” LeBret added.
Neher is an internationally recognized speaker on digital marketing, currently CEO of Boot Camp Digital, a marketing consultancy that emphasizes the creative use of technology and social media to grow brands online. Neher has provided highly successful marketing solutions for Fortune 500 companies as well as start-ups and small businesses. Neher brings Pubcon a unique combination of traditional marketing skills and experience, technical knowledge as well as creative new marketing approaches with an emphasis on online and social media marketing.
Neher also has deep roots in marketing, having worked at Procter and Gamble for over five years, in a career spanning sales, finance and marketing. While at P&G Neher worked on the biggest brands and on some of the largest and most successful product launches. Prior to BootCampDigital, Neher was vice president of marketing for Photrade.com, a technology start-up where she successfully used branding, strategic marketing, technology and social media to grow the business. Neher is an active blogger and social media enthusiast, blogging on technology, marketing, branding and new media.
Buyer is the founder of no less than three media companies, chief executive of The Buyer Group, and is known as being ambitious about the influence of public relations on social media, SEO and SEM. Heading her current boutique agency, Buyer consults on both the client and agency sides, helping clients connect the social media and PR dots while also educating agencies transitioning from traditional media to today’s best digital strategies. Buyer’s clients have included numerous public and private companies in the technology, real estate and health and beauty industries, as well as many marketing and advertising agencies.
Buyer — a guest writer for Clickz — edits several blogs, teaches online courses on applying social media to business networks, and is a regular speaker and moderator on topics of online PR, social media and search at national conferences including Pubcon. Buyer is a certified Google AdWords professional, a member of both SEMPO and SFIMA, and is a graduate of the University of Florida with a degree in public relations and business administration.
PUBCON MASTERS GROUP SOCIAL MEDIA TRACK DETAILS
Part 1: Black Hat Linkedin Strategies – How to Dominate Linkedin Both Organically and Paid Ads – Jabez LeBret
When it comes to social strategies LinkedIn is the most underdeveloped opportunity. From groups to organic results on Linked, for some reason people still do not know how to leverage this massivesocial network. This session is going to dive into the theory of LinkedIn marketing coupled with actionable tactics that any size firm can use to leverage the highest average gross income network. Since LinkedIn is dramatically different from Twitter, Facebook, and most ad platforms, your approach to this network requires a strong understanding of both the LinkedIn user and their habits.
Topics that will be covered include:
- SEO and LinkedIn – Endorsements, Links, Summary, and where you can expect to see results
- The New Company Pages – How they changed and why it matters
- Creating Your Own Group and Selling the $#%& Out of It – This is awesome, seriously
- LinkedIn Ad Network: Creating and Succeed with Your Ad Campaigns
- How to Not Suck at LinkedIn: Things you are most likely doing that are hurting your LinkedIn results
Part 2: Social Media Measurement, Reporting and ROI – Krista Neher
Measuring and valuing social media continues to be among the biggest challenges for mostorganizations. Whether you are a large or small business, knowing if your social media works, how well it works and what works is vital to your success. Yet measuring social media is elusive for many. Choosing what to measure and collecting data is only a part of the challenge. This session will share best practices and approaches for measuring social media including tools and data sources. Additionally, you’ll learn how to create logical KPIs (Key Performance Indicators) to measure that link directly back to your marketing objectives. We’ll also go a step further and cover ROI (Return on Investment) and discuss some of the different ways that businesses are valuing social media. Join us for this in-depth dive into measurement, reporting and ROI and demystify the value that you’re getting from social media marketing.
Part 3: To Be Announced – Lisa Buyer
Look for complete details about Buyer’s Pubcon Masters Group training session soon.
Part 4: SMM Question and Answer Session – Faculty
A rare opportunity to have specific questions answered by Pubcon’s expert SMM speakers in this rapid-fire Q&A session.
PUBCON MASTERS GROUP ADDITIONAL TRACKS
- Pubcon Masters Group Organic SEO Training Program
- Pubcon Masters Google and Facebook Advertising Program
- Pubcon Masters Group Corporate In-House Track
- Pubcon Masters Group Training Program Overview
- Pubcon Masters Group Roger Dooley Kick-Off Talk
- Register For The Pubcon Masters Group Training Program
The Pubcon Masters Group training program is a popular exclusive add-on opportunity separate from the Pubcon conference, featuring a complete day of intensely-focused and highly personal learning from leading industry luminaries. Sign up for the Pubcon Masters Group training program now, and join Neher, LeBret, Buyer, and all of our other Masters Group trainers for a great day of education to start out your week at Pubcon as Vegas 2013.
Lane R. Ellis
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