Sessions SFIMA 2013

[Session Descriptions] Printer Friendly

Pubcon

PUBCON SFIMA SUMMIT 2013

07:30a Registration Opens

08:15a 08:30a Pubcon Welcome and Introduction
08:30a 9:15a Kickoff Keynote – Rob Snell – Modern Ecom Play

Rob Snell
09:20a 10:20a Link Building 2013 – Page Rank Still Matters
Todd Malicoat
Moderator:
 Joe Laratro
SEO Agency and Campaign Management
James Loomstein

Scaling Up With High Quality Content
Michael King
SEM : Current Hot Topics
Kathryn Parsons, Kevin Lee
Moderator:
 Loren Baker
10:25a 11:25a Global SEO and Brand Implications
Bill Hunt, Greg Boser
Moderator:
 Chris Boggs
Brand Evangelists : Authenticity and Storytelling
Jason Kintzler, Matt Craine
Moderator:
 Joe Laratro
All Roads Lead to Home
Rebecca Murtagh, Loren Baker
Moderator:
 Todd Malicoat
11:30a 12:15p The Dark Side of SEO
Joe Laratro
The SEO and Marketing Relationship
Chris Boggs

SEO Survival : Adapting to the More Frequent Algo Changes
Jacob Bohall
SEO and Social Media – Top 10 Improvements
Jay Berkowitz, Alan Bleiweiss
Moderator:
 Rebecca Murtagh
12:15p Lunch
01:00p 1:45p Keynote with Melanie Mitchell: Optimization in a Modern World

Melanie Mitchell
1:50p 2:50p Integration and Convergence of Content, Social, and Search
Simon Heseltine, Prashant Puri
Moderator:
 Brett Tabke
Facebook Advertising
Dennis Yu
Moderator:
 Lisa Buyer
In-House SEO Team Building and Training
Peter Leshaw, Motoko Hunt
Moderator:
 Joe Laratro
2:55p 3:55p Author Ranks and Rankings
Ann Smarty
Moderator:
 Todd Malicoat
Social PR Secrets – How to use Social Media to get publicity
Lisa Buyer

Schema: The Future of Search?
Jonathan Goodman
Social Media Optimization & Conversion on Facebook
Kevin Scholl
Moderator:
 Kim Krause Berg
4:00p 5:00p How to Create SEO Proposals
Steve Floyd, Dave Rohrer
Moderator:
 Joe Laratro
Community Building in a Social Marketing Age
Kim Krause Berg

Harnessing the Power of Social Commerce
John Lawson
Conversion Rate Optimization
Anna Talerico, Paul Ryazanov
Moderator:
 Peter Leshaw
5:00p 6:00p Cocktail Reception by SFIMA