PUBCON SFIMA SUMMIT 2013 |
| 07:30a |
Registration Opens
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| 08:15a 08:30a |
Pubcon Welcome and Introduction
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| 08:30a 9:15a |
Kickoff Keynote – Rob Snell – Modern Ecom Play
Rob Snell |
| 09:20a 10:20a |
Link Building 2013 – Page Rank Still Matters
Todd Malicoat
Moderator:
Joe Laratro |
|
SEM : Current Hot Topics
Kathryn Parsons, Kevin Lee
Moderator:
Loren Baker |
| 10:25a 11:25a |
Global SEO and Brand Implications
Bill Hunt, Greg Boser
Moderator:
Chris Boggs |
Brand Evangelists : Authenticity and Storytelling
Jason Kintzler, Matt Craine
Moderator:
Joe Laratro |
All Roads Lead to Home
Rebecca Murtagh, Loren Baker
Moderator:
Todd Malicoat |
| 11:30a 12:15p |
The Dark Side of SEO
Joe Laratro |
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SEO and Social Media – Top 10 Improvements
Jay Berkowitz, Alan Bleiweiss
Moderator:
Rebecca Murtagh |
| 12:15p |
Lunch
|
| 01:00p 1:45p |
Keynote with Melanie Mitchell: Optimization in a Modern World
Melanie Mitchell |
| 1:50p 2:50p |
Integration and Convergence of Content, Social, and Search
Simon Heseltine, Prashant Puri
Moderator:
Brett Tabke |
Facebook Advertising
Dennis Yu
Moderator:
Lisa Buyer |
In-House SEO Team Building and Training
Peter Leshaw, Motoko Hunt
Moderator:
Joe Laratro |
| 2:55p 3:55p |
Author Ranks and Rankings
Ann Smarty
Moderator:
Todd Malicoat |
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Social Media Optimization & Conversion on Facebook
Kevin Scholl
Moderator:
Kim Krause Berg |
| 4:00p 5:00p |
How to Create SEO Proposals
Steve Floyd, Dave Rohrer
Moderator:
Joe Laratro |
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Conversion Rate Optimization
Anna Talerico, Paul Ryazanov
Moderator:
Peter Leshaw |
| 5:00p 6:00p |
Cocktail Reception by SFIMA
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