Session Details SFIMA



07:30a
Registration Opens


08:15a 08:30a
Pubcon Welcome and Introduction
Location: Salon A


8:15 – A brief introduction to SFIMA Summit


08:30a 9:15a
Kickoff Keynote – Rob Snell – Modern Ecom Play
Location: Salon A


09:20a 10:20a
Link Building 2013 – Page Rank Still Matters
Location: Salon A


Link building in a post-Google penguin algorithm update era is a new game with old players like PageRank. This session will cover the tactics used today in an effective link building campaign that does not break Google’s rules for unnatural links.

Moderator: Joe Laratro
Speakers:

Todd Malicoat, At the helm, FishingCharters.com



SEO Agency and Campaign Management
Location: Salon B


Hiring an online marketing agency does not guarantee success. It takes hard work and collaboration for the relationship to work. This session will go in-depth on communication, support, dashboards, milestones and other items that can provide longevity and happiness with the work relationships.
Speakers:

James Loomstein, Founder & CEO, Digital Space Consulting



Scaling Up With High Quality Content
Location: Salon B


Learn how to make high quality content at scale, including easy to implement tools and code and quality outsourcing resources to build content we can all be proud of. Content is King.
Speakers:

Michael King, Executive Director of Owned Media, Acronym



SEM : Current Hot Topics
Location: Salon C


Get up-to-the-minute updates on the latest developments on the paid search front. Enhanced campaigns, more rules for landing pages, advanced management and optimization tactics are only some of the items that will be covered in this session.

Moderator: Loren Baker
Speakers:

Kathryn Parsons, Marketing Manager (Paid & Natural Search), Office Depot
Kevin Lee, Executive Chairman, Didit.com


10:25a 11:25a
Global SEO and Brand Implications
Location: Salon A


Global SEO extends optimization to an entirely different level. Understanding the nuances of language targeting, foreign search engines, and acceptable tactics per location differentiate a theoretical global optimization effort from a real one. This session will also cover the effects of brand building related to search engine optimization.

Moderator: Chris Boggs
Speakers:

Bill Hunt, President, Back Azimuth Consulting
Greg Boser, President & Co-founder, Foundation Digital, LLC



Brand Evangelists : Authenticity and Storytelling
Location: Salon B


There is no question that the landscape of online marketing has changed drastically, but what does that mean for you? And, why should you care? Jason Kintzler is a straight-shooting, Wyoming entrepreneur who provides an honest look at how authenticity and storytelling can turn your clients into evangelists. He’ll provide the foundational understanding for why content matters and how it can refresh your outlook on the industry and recharge your passion for your work.

Moderator: Joe Laratro
Speakers:

Jason Kintzler, CEO/Founder, PitchEngine
Matt Craine, Owner and President, MattCraine.com



All Roads Lead to Home
Location: Salon C


Top 10 reasons all roads should lead "Home" (the website). While brands seek the latest in SEO, social media, mobile, usability, Internet marketing and conversion, many overlook the website as the ultimate destination for all online activity. This will resonate with marketers who are constantly being distracted by social media platforms as "destinations" rather than conduits to create relationships they can nurture and convert more effectively from their own website.

Moderator: Todd Malicoat
Speakers:

Rebecca Murtagh, Chief Strategist / President, Karner Blue Marketing LLC
Loren Baker, VP of Business Development, Copyblogger Media


11:30a 12:15p
The Dark Side of SEO
Location: Salon A


This session will start with a brief history of search engine spam and poor SEO tactics. The Dark Side of SEO examines some of the worst tactics being used by your competitors today that can hurt your rankings. Negative SEO is very real, and this session can help you identify if and when it happens.
Speakers:

Joe Laratro, President, Tandem Interactive



The SEO and Marketing Relationship
Location: Salon B


There are many best practices that align well with positive user experience as well as conversion optimization goals. Tie-in data and testing you can do between paid media and SEO as well as social and SEO, and you have a core marketing function that can be nearly ubiquitous across integrated digital marketing channels.
Speakers:

Chris Boggs, Chief Operating and Marketing Officer, Internet Marketing Ninjas



SEO Survival : Adapting to the More Frequent Algo Changes
Location: Salon B


Has a Google penalty wiped you out? Do you have an algo-proofed website? Can your online marketing platform sustain the test of time? Get the answers to these questions and a path for long term SEO success in this session.
Speakers:

Jacob Bohall, VP of Marketing, Virante, Inc.



SEO and Social Media – Top 10 Improvements
Location: Salon C


Your SEO and social media SUCKS! And, the top 10 things you can do about it. This session will cover: The most important social media you have ignored. A simple, cost-effective strategy to blend your SEO and social media efforts. A social media secret weapon: the Cascading Content Model.

Moderator: Rebecca Murtagh
Speakers:

Jay Berkowitz, CEO, Ten Golden Rules
Alan Bleiweiss, Forensic SEO Consultant, Alan Bleiweiss Consulting


12:15p
Lunch


01:00p 1:45p
Keynote with Melanie Mitchell: Optimization in a Modern World
Location: Salon A


"Optimization in a Modern World" is a topic Melanie is passionate about, as many companies haven’t started the shift to truly reach their audiences. There are many challenges for companies large and small as changes in technology and behavior continue to disrupt standard marketing process and optimization. Companies that will be successful in the future will have to focus on the outcomes that make the most sense for the consumer based on the context that surrounds them rather than being focused on executing efforts in one or two channels at a time based on expertise. This takes great efforts – to break out of the pattern of the "old" way of digital marketing operations – as you have to rally a whole company behind you. Melanie will show you how to make that change happen.
Speakers:

Melanie Mitchell, Digital Marketing Strategist,


1:50p 2:50p
Integration and Convergence of Content, Social, and Search
Location: Salon A


What is quickly becoming the fourth pillar of search? Social! SEO is not just about content and links anymore, social media has become a real player and influencer on search results. This session shows you how to harness the power of the different channels for online marketing success.

Moderator: Brett Tabke
Speakers:

Simon Heseltine, Director – Audience Development, AOL Inc.
Prashant Puri, Co-Founder, AdLift.com



Facebook Advertising
Location: Salon B


How to run search ads on Facebook. We’ll cover other less-known goodies, such as custom audience targeting, and Power Editor tricks. We will cover campaign organization techniques for agencies and large-scale campaigns. High relevancy for PPC pros is not relevant for those who haven’t already run Facebook ads.

Moderator: Lisa Buyer
Speakers:

Dennis Yu, Chief Executive Officer, BlitzMetrics



In-House SEO Team Building and Training
Location: Salon C


Do you have an in-house SEO team? Are you planning on building one? This session will cover the practical ways to build, train, and support your in-house SEO team.

Moderator: Joe Laratro
Speakers:

Peter Leshaw, Chief Strategist, iCanOptimize.com
Motoko Hunt, President, Search Marketing Strategist, AJPR


2:55p 3:55p
Author Ranks and Rankings
Location: Salon A


AuthorRank, co-citation, schema, and other structured data are red hot in the SEO world right now. This session will go beyond just getting your picture on the side of search results. Learn about how it affects click-through and what other factors we need to track and keep in mind.

Moderator: Todd Malicoat
Speakers:

Ann Smarty, Community and Branding Manager, Internet Marketing Ninjas



Social PR Secrets – How to use Social Media to get publicity
Location: Salon B


For immediate release: Smart Brands Are Getting Publicity Via Social Media. Itís no secret – the percentage of the public that sees news on social-networking sites such as Facebook, Google+, or Twitter increased from 29 percent in 2010 to 47 percent in 2012. Is your brand reporting news on social media? Learn about the opportunity, how to leverage social media networks to share and report company news and become a news source to journalists, prospects, customers and your social community. Discover how to create and curate content that delivers ROI, new ways to get social publicity, leverage visuals, gain exposure and measure results. Lisa will share actionable social PR takeaways that any size business can do right away.
Speakers:

Lisa Buyer, President/CEO, The Buyer Group



Schema: The Future of Search?
Location: Salon B


While some core SEO factors have remained the same for the past decade, every few years we have seen a game-changer. Schema is the hot topic right now. This session will go beyond the basics of author tags and explore other ways that structured data can be leveraged to increase your siteís presence and rankings in the search engines.
Speakers:

Jonathan Goodman, President, Halyard Consulting



Social Media Optimization & Conversion on Facebook
Location: Salon C


Social media marketing is a powerful industry, and Facebook is at the forefront. Listen as we explore the latest and greatest techniques for SMM on Facebook.

Moderator: Kim Krause Berg
Speakers:

Kevin Scholl, Digital Marketing Manager, Red Roof Inn


4:00p 5:00p
How to Create SEO Proposals
Location: Salon A


Are you on the business development side of a digital agency? Are you on the buying side or a client side marketer? This session brings clarity to the processes involved in working with agencies and getting the most out of the deals.

Moderator: Joe Laratro
Speakers:

Steve Floyd, CEO / Founder, AXZM
Dave Rohrer, Sr. SEO Strategist, Covario



Community Building in a Social Marketing Age
Location: Salon B


Online communities have always been used for marketing. New communities make a go of it and succeed, like PIN, and others never get off the ground. What makes a community a social networking success year after year? What do members expect from your community and how do you keep the conversation going so that everyone benefits? With over 17 years of Internet community moderating experience, Iíll share my best lessons and offer loads of takeaways for use in any type of Web community.
Speakers:

Kim Krause Berg, ,



Harnessing the Power of Social Commerce
Location: Salon B


E-preneurs know that they must have a business presence in social media. That’s been drummed into them for years. But so many of them, savvy as they are about living online, have no real clue about how to use the power of social networks to create social commerce. Social media and social commerce are not the same things. It can’t be commerce if it’s not about "We are about earning money," yet so many e-preneurs wander lost in this space.
Speakers:

John Lawson, CEO, ColderICE Media



Conversion Rate Optimization
Location: Salon C


This session will focus on providing techniques to increase conversion rates that could be easy to implement by attendees. The speakers will leave the theory of conversion optimization and focus on practical things attendees can do to fix their websites.

Moderator: Peter Leshaw
Speakers:

Anna Talerico, Executive Vice President, ion interactive, inc.
Paul Ryazanov, Director of business development, Promodo


5:00p 6:00p
Cocktail Reception by SFIMA
Location: Salon A


Note: Pubcon Inc. reserves the right to make required changes to this program. Our best efforts will be given to keep sessions as currently represented. However, circumstances may result in changes to presentation topic or speakers involved.

Pubcon Inc. reserves the right to use photographs of any attendee for future promotions.

Audio and/or Video Taping is prohibited without the prior permission of the organizers.