PubCon Agenda Details: [Day 1] [Day 2] [Day 3] [all] [Build Your Show Itinerary]   NEW Pre-Conference Search (SEO/SEM) Training by the PubCon Masters Group   PubCon Dallas 2010 Tuesday April 13 5:30p-7:30p PubCon - The Classic Precon PubCon Classic Kickoff Wednesday April 14 Tracks SEO : Organic Traffic Rocks Social Media Marketing Spotlight Lectures 08:00a-08:45 Continental Breakfast Open for all Conference Attendees 08:00a Registration Open for Full Pass Attendees 8:00a-3pm 08:45a 9:00a Daily Introduction by Brett Tabke 09:00a 09:45a 10:15a 11:30a In House SEO - The Rebirth of DIY SEO Jessica L Bowman, Scott Polk, Joe Laratro, Josh Gampel Moderator:Christine Churchill Social Media Metrics Joe Teixeira, Dean Donaldson Moderator:Brett Tabke Information Architecture 11:30a 12:45p 2010 - SEO Bill Hartzer, Gillian Muessig, Kurt Noer Moderator:Joe Laratro Capitalizing on the Twitter Revolution Dan Zarrella, Brian Carter Moderator:Michael Dorausch Social Media in the Public and PR Sector Mike Chapman 12:50p 1:50p Lunch Served To Full Pass Attendees 1:30p 2:45p Personalize Search - Universal Search - Are We Screwed Brian Combs, Amanda Watlington, Mike Grehan How Search and Social Media Intersect Including Real Time Search Jay Berkowitz, Rebecca Murtagh, Alison Driscoll, Rob Garner Moderator:Joe Laratro Science of Social Media Marketing Dan Zarrella Google Reputation Management Andy Beal 2:45p 3:30 Refreshment Break 2:55p 4:10p Local Search : Still The Untapped Opportunity Eric Bramlett, Michael Dorausch, Maria Harrison, Brian MacDonald Moderator:Joe Laratro Reputation Management and Monitoring Tony Wright, John Carcutt, Andy Beal, Kenny Hyder Moderator:Krista Neher Cool Search SEM/SEO Tools Christine Churchill 4:15p 5:30p Analytics Strategies Mark Barrera, Taylor Pratt, Alan K'necht, Janet Driscoll Miller Moderator:Mark Jackson Competitive Intel Michael Streko, John McGonagle, Matt Siltala Moderator:Scott Polk The SEO Diet Joe Laratro 7:00p 9:00p Thursday April 15 Tracks Search Marketing : PPC and SEO Social Media and Potpourri Emerging Media - Leading Edge Spotlight Sessions 08:00a-08:45 Continental Breakfast for Full Pass Conference Attendees 08:00a Registration Open 8:00a-4:00p 08:45a 9:00a Daily Introduction by Brett Tabke 09:00a 09:45a 10:15a 11:30a PPC - Uber Advanced Christine Churchill, Kate Morris, Wister Walcott, David Szetela Social Media Landscape: Hot Tpoics and Trends Kate Morris, giovanni gallucci, Chris Winfield, Krista Neher Moderator:Andy Beal InHouse SEO In Depth 11:30a 12:45p Conversion Optimization Brad Canham, Chris Goward, Brian Massey, Khalid Saleh Public Relations is a Social Media World Sean Jackson, steve plunkett, giovanni gallucci, Lisa Buyer Moderator:Joe Laratro Daily Social Media Success Chris Winfield 12:50p 1:50p Lunch for Full Pass Conference Attendees 1:30p 2:45p Keyword Selection Mark Jackson, Amanda Watlington, Craig Paddock, Michael Martin Emerging Marketing , Evan Fishkin, Will Margiloff, Ricci Neer 2:45p 3:30 2:55p 4:10p Link Building Rae Hoffman, Roger Montti, Wil Reynolds, Jordan Kasteler, Dixon Jones Moderator:Joe Laratro Global Search Strategy Brian Hood, Prashant Puri, Sandy Deiters, Bill Hunt Moderator:Mike Chapman 4:15p 5:30p Rogue SEO and Social Media Morgan Brown, Carolyn Shelby, giovanni gallucci Moderator:Joe Laratro HTML CSS and Hosting Benj Arriola, Mike Maughan, Ryan Smith, Dawn Wentzell