Reputation management is one of the hottest topics in online marketing today. Protect your reputaion and brand online with the right strategies in SEO, PR, PPC and social media. Reputation management issues will be harder to manage as time goes on, so if you haven't already had a problem in this area -- be prepared.

Moderator: Krista Neher
Speakers:
Andy Beal, Internet Marketing Consultant, Marketing Pilgrim LLC
Rhea Drysdale, Co-founder and COO, Outspoken Media
Tony Wright, CEO/Founder, WrightIMC
Todd Friesen, Vice President of Search, Position Technologies

PPC - pay per click - can be tremendously robust and efficient for acquiring customers. If you aren't considering a PPC campaign or figuring out how to optimize an existing campaign, you're being left behind. This intro-to-medium skill level session offers an in-depth look at the major PPC players, and the best techniques for your campaign.

Moderator: Daniel Boberg
Speakers:
Christine Churchill, President, KeyRelevance
Brad Geddes, Founder, bgTheory.com
Craig Danuloff, President, ClickEquations Inc

If you have a do-it-yourself attitude, then you're probably relying on your own skills for your site SEO. Our panelists are veteran in-house search engine optimizers, and will reveal the best tips, tools and techniques for doing SEO in house. Learn all about the challenges and complications that might arise and the best way to deal with them in order to meet your SEO goals.

Moderator: Melanie Mitchell
Speakers:
Ash Nallawalla, CEO, TrainSEM
Josh Gampel, Vice President, Onward Search
Garrett Rent, Senior Manager, SEO, Sallie Mae Inc.
Jessica L Bowman, Founder & President, SEOinhouse.com

Listen to experts from top affiliate marketing agencies discuss the inside story on the top four affiliate networks: Commission Junction, LinkShare, Google and ShareASale. Examine what is unique about each and what affiliates need to know to succeed. Do you understand why you need to start an affiliate program of your own?

Moderator: Chuck Hamrick
Speakers:
Jamie Birch, President, JEBCommerce
Griffin Granberg, CEO, Clearvision Media
Adam Riemer, President, Adam Riemer Marketing, LLC.
Paul Schroader, President, PS Web Solutions

CSS today is synonymous with Web 2.0. Techniques involve a lot more than just tweaking your links to remove the underline. This session will discuss the cut corners, the non-underlined links, the freaky mouse-overs, and other code-beautification techniques. Our panelists will also discuss how to update your HTML code to match what is evolving on the web.

Moderator: Ralf Schwoebel
Speakers:
Todd Keup, CEO, Magnifisites
Ted Ulle, Senior Search Analyst, Converseon, Inc.
Dawn Wentzell, Senior Account Manager, Outspoken Media
Benj Arriola, SEO Director, Internet Marketing Inc

Social Media Marketing doesn't have to be black magic and soft-focus-unicorns-and-rainbows. Science and real, hard data can get us beyond the same-old "engage in the conversation" and "be authentic" advice. Learn what drives people to share information and opinions online, and learn scientifically proven practices for spreading your content virally through social media. You'll have plenty of time for Q&A with Dan Zarrella, social media and viral marketing scientist and author of "The Social Media Marketing Book."
Speakers:
Dan Zarrella, Viral Marketing Scientist, HubSpot.com

The story of how we targetted Retweets and Influentials. How we increased our bottom line by 30% in 9 months and you can too. Using Twitter effectively.
Speakers:
Brett Tabke, CEO, WebmasterWorld.com

The biggest names in Search Engine Marketing are ready to review your site. Live site reviews for session attendees are the highlights of this session - you can opt to have yours critiqued. Even if you're just there to watch the process, our panelists will give you excellent examples of SEM techniques and answer your SEM questions.<p>Bring your business cards to the moderator or any panelist at the beginning of the session.
Speakers:
Brian Combs, Principal, ionadas local
Tim Ash, CEO, SiteTuners.com
Arnie Kuenn, President, Vertical Measures

Twitter is everywhere and should be a part of your marketing campaign. Do you know which Twitter tools to use? This session will review the latest and greatest in applications developed for this micro-blogging, social media website.

Moderator: Jerry West
Speakers:
Tracy Falke, Head of Content, Search & Social, Freestyle Interactive
Brian Breslin, CEO, Infinimedia, Inc.
Dan Zarrella, Viral Marketing Scientist, HubSpot.com

Writing a good advertisement is only half of the battle. Once someone is on your site the conversion process must begin immediately. This session will discuss the process of cleaning up your landing pages to make them produce as much as possible.

Moderator: Ken Jurina
Speakers:
Tim Ash, CEO, SiteTuners.com
Brad Geddes, Founder, bgTheory.com
Kate Morris, SEO Consultant, Distilled Consulting
Joanna Lord, CMO, YourJobStop.com

Plus ca change, plus c'est la meme chose. Seven years ago, the topic was keywords. Two years ago, the topic was keywords. This year, well, you guessed it. Keywords remain an integral part of any SEO campaign. You can have the prettiest pages in the world, with wonderfully-written copy; but if you don't have a grasp on what your core keywords should be, you are losing out. Better your rankings and increase your relevant click-throughs by thoroughly landing your keywords.

Moderator: Joe Laratro
Speakers:
Wil Reynolds, Founder, SEER Interactive
Craig Paddock, Managing Partner, Boost Search Marketing
Carolyn Shelby, Principal, CSHEL.com
Mark Jackson, President / CEO, VIZION Interactive, Inc.

Cost per action (CPA) is another method to get traffic. As another facet of Search Engine Marketing, CPA and affiliate networks need to be addressed.<br>This session offers an in-depth look at the major issues and opportunities related to affiliate networks and Cost Per Action programs.

Moderator: Lisa Riolo
Speakers:
Peter Bordes, CEO, MediaTrust
James Martell, President, Net Guides Publishing Inc.
Ryan Peddycord, CEO, Resource Nation, Inc.

This session sorts through script and multimedia acquisition, installation, management, security, and updating. Our expert panel discusses how to set up a dynamic scripted web site environment starting the moment they hand you the root password. This is a must-attend for DIY webmasters, and those putting on the technical hat for the first time.<br>

Moderator: Jake Baillie
Speakers:
Todd Keup, CEO, Magnifisites
Frank Bauer, Chief Mechanic, Web Tuning Garage
Ralf Schwoebel, Founder & CEO, Tradebit Inc.

Developing a Search Center of Excellence - how to integrated training, management, keyword management etc into a company
Speakers:
Bill Hunt, President, Back Azimuth Consulting

In this session we'll take a look at different types of SEOs you can hire based on your needs, and the qualities you should look for in each type, plus SEO title examples, and current salaries for various levels of SEOs.
Speakers:
Laura Lippay, Partner, Nine by Blue

Get your website reviewed live by a panel of Search Engine Marketing experts in a session focused on SEO design and usability. Using live examples from attendees' sites, you'll learn how users interact with a site, how traffic is should flow through your site, and how to tweak your design to increase your conversion rates. <p>If you would like your site reviewed during the session, pring your business cards to the moderator or any panelist before the start.<br>
Speakers:
Ted Ulle, Senior Search Analyst, Converseon, Inc.
Kristine Schachinger, CEO, SitesWithoutWalls.com
Gregg Banse, President, 7th Pixel

Twitter is still the hot topic. Find out more about the latest trends in Twitter and where things are headed. If your strategy does not include Twitter, your marketing campaign is incomplete.

Moderator: Krista Neher
Speakers:
Warren Whitlock, Social Media Strategist, BestSellerAuthors.com
Dan Zarrella, Viral Marketing Scientist, HubSpot.com
Chris Winfield, President, 10e20, LLC

The SEO/SEM process within large organizations can be difficult and involved. Project ownership and competing goals are common complaints among search marketing professionals in large organizations. This panel will tackle the huge problems of working on websites within that environment.

Moderator: Joe Laratro
Speakers:
Laura Callow, Senior Search Marketing Manager, Intuit Global Business Division
Allison Fabella, SEO Manager, Atlanta Journal-Constitution
Laura Lippay, Partner, Nine by Blue
Topher Kohan, SEO Coordinator, CNN.com

We have had two years to adjust to the major search engine results page changes. It is clear those links that searchers first see aren't at all what they used to be. The SERPs are more complex, and that means optimization is more complex, too. This session will examine search engine results pages with the images, videos, stock quotes, weather and other snippets included, and address the changes that marketers must make.

Moderator: Christine Churchill
Speakers:
Andrew Beckman, CEO, Location3 Media
Greg Boser, President, 3 Dog Media
Brian Combs, Principal, ionadas local
Greg Boser, President, 3 Dog Media

The affiliate PPC advertising space becomes increasingly complex as more new sites enter the marketplace. The experts on this panel will look at issues surrounding PPC ad buys from an affiliate angle, as well as the campaign managment side.

Moderator: Mark Jackson
Speakers:
Jim Banks, Chief Executive Officer, Global Direct Media
Nicolle Pangis, SVP, Product Management, Global Media and Technology, 24/7 Real Media, Inc.
David Naffziger, President & CEO, BrandVerity, Inc.
Andrew Lawrence, Founder and CEO, The JAR Group

Wordpress has become the handy dandy one-size-fits-all CMS for the web masses that want a website quickly and efficiently. This session will look at streamlining and optimization WordPress.

Moderator: Sean Jackson
Speakers:
Gregg Banse, President, 7th Pixel
Carolyn Shelby, Principal, CSHEL.com
Scott Hendison, CEO & President, Search Commander, Inc.
Ben Cook, SEO Manager, Network Solutions

When you type the name of your company into Google, do you like what you see? Does RipOff Report keep you awake at night? Renowned online reputation management expert Andy Beal will reveal the tactics he uses to help his clients clean up their Google reputation by pushing down negative results.
Speakers:
Andy Beal, Internet Marketing Consultant, Marketing Pilgrim LLC

In this session Tony Wright will review strategies that agencies and in-house personnel can employ to enhance a company's reputation before a crisis strikes. Wright will cover online review management, search engine results page sculpting, crisis planning and more.<br>
Speakers:
Tony Wright, CEO/Founder, WrightIMC

Witness as the SEO experts review sites LIVE. The best way to learn is to see things in action; attendees' sites will be reviewed and critiqued for SEO techniques. Our panelists will offer concrete advice on ways to improve a site's SEO, ASAP.<p>Bring your business cards to the moderator or any panelist at the beginning of the session.

Moderator: Ted Ulle
Speakers:
Eric Enge, President, Stone Temple Consulting Corporation
Bill Hunt, President, Back Azimuth Consulting
Stephan Spencer, Vice President, SEO Strategies, Covario

This panel will examine the latest tactics of using social media Websites and Twitter as part of a successful PR campaign.

Moderator: Mark Jackson
Speakers:
Sarah Evans, Owner, Sevans Strategy
Lisa Buyer, President/CEO, The Buyer Group
Sean Jackson, CEO/Creator, Ecordia

The PPC programs from the search engines have grown more complicated and robust over the years, with the number of variables related to ad text, bidding, budgeting, targeting, positioning, and distribution rising considerably. While some small and well-structured campaigns can run with little or no maintenance, the challenges for managing large-scale PPC campaigns across multiple channels compounds daily. This session will examine real-life examples of large scale bid management complete with techniques and tools.

Moderator: Daniel Boberg
Speakers:
Eric Enge, President, Stone Temple Consulting Corporation
Kevin Lee, Executive Chairman, Didit.com
Wister Walcott, Co-Founder & VP of Products, Marin Software
Dave Roth, Director of Search Engine Marketing, Yahoo! Inc

Optimizing for multimedia is vastly different from text-based content optimization. This session will look at the special problems and opportunities of optimizing for Audio, Video, Flash, and other embedded content. We'll look at listings for various sources, including traditional search engines and multimedia engines such as YouTube.

Moderator: Joe Laratro
Speakers:
Brian MacDonald, Director of Search Marketing, Barefoot Proximity
Morgan Brown, director of marketing, TurnHere Internet Video
Wesley Cox, CEO, Winston Media
Marty Weintraub, President, aimClear

The current affiliate space is filled with information of varying quality. However, once you hear from people with real world experiences and case studies, it starts to be a clearer picture.

Moderator: Stephanie Leffler
Speakers:
Kim Salvino, Sr. Account Mgr. & Affiliate Evangelist, buy.at Affiliate Network
Dixon Jones, Marketing Director, Majestic SEO
Tony Economou, President, Citires
Keith Posehn, President, Zorz

This session looks at e-commerce sites designed to sell products, products and more products. Join those who have done this from the very beginning, and learn about site and product optimization, shopping cart issues, monetary concerns, presentation, and traffic ideas.

Moderator: Brett Tabke
Speakers:
Rob Snell, Managing Partner, Gun Dog Supply
Khalid Saleh, President and Co-Founder, Invesp
Paul Boisvert, Lead Product Manager, Yahoo! Merchant Solutions, Yahoo!

Tools save you time and money and make you more efficient. This session covers a variety of tools including SEO tools, link tools, and PPC tools as well as keyword and competitive intelligence tools. Stay sane marketing online and use tools to take the drudgery out of your job.<p>
Speakers:
Christine Churchill, President, KeyRelevance

Brad Geddes on AdWords.
Speakers:
Brad Geddes, Founder, bgTheory.com

Get your web site reviewed live by a panel of Search Engine Marketing experts in a session focused on affiliates. Learn the best ways to make your site more profitable or make more money from your affiliate program.<p>Bring your business cards to the moderator or any panelist at the beginning of the session.<br>

Moderator: Chuck Hamrick
Speakers:
Rae Hoffman, CEO, Outspoken Media
Jim Banks, Chief Executive Officer, Global Direct Media
David Naffziger, President & CEO, BrandVerity, Inc.

Learn the latest about geo location marketing through applications and services like Foursquare and Gowalla. These social media apps have created new avenues to drive customers to your business.

Moderator: Jessica L Bowman
Speakers:
Vince Blackham, Founder & President, Primary Affect
Gib Olander, Director of Business Development, Localeze
Brian Breslin, CEO, Infinimedia, Inc.

Sure, you've figured out how to funnel all of the traffic to your site. But are you paying attention to those post-click behaviors? The panelists in this session will examine ways to keep the process going. Know how to convert traffic once they make it to your site.

Moderator: Kate Morris
Speakers:
John Ellis, Search Engine Marketing, Sticky Sheep
George Aspland, Founder & President, eVision, LLC
Janet Driscoll Miller, President & CEO, Search Mojo
Brian Massey, Conversion Scientist, Conversion Sciences

Some of the best SEOs in the game will be on this panel. This is an expert-level session. There will be brief coverage of on-page items such as titles, tags, text and URLs. But the focus will be on the real money of SEO: off-page criteria. Links, links, links.

Moderator: Carolyn Shelby
Speakers:
Stephan Spencer, Vice President, SEO Strategies, Covario
Greg Boser, President, 3 Dog Media
Laura Coltrin, Co-Founder, Search Scholars
Mike Grehan, VP, Global Content Director, Incisive Media

Affiliate gurus have a large book of strategies to choose from when dealing with the wild world of affiliate programs. This panel will cover recent trends in the affiliate space, from PPC to running your own affiliate program.

Moderator: Joanna Lord
Speakers:
Elisabeth Archambault, Freelance Affiliate Marketer, Wedding-Resources
Rae Hoffman, CEO, Outspoken Media
Jerry West, President, SEORevolution

Content, content, content. Searchers are looking for it, and the engines know that content is key. Developing a strong content development strategy (and then following it) is the most basic thing you can do for long-term search engine optimization success.<p>Come learn from the experts as they share their methods of how to keep the flow of keyword-rich and relevant content going.

Moderator: Michael Martin
Speakers:
Alison Driscoll, Interactive Copywriter & Community Manager, Zipcar
Heather Lloyd-Martin, President and CEO, SuccessWorks
Arnie Kuenn, President, Vertical Measures
Nick Stamoulis, President and Founder, Brick Marketing

Calum will look at the trends in how search engines respond to links and linking programs. In 2010, are links still king in SEO?
Speakers:
Calum I Mac Leod, Founder, www.ciml.co.uk

This session will focus on the rules to live by when it comes to SEO. It will then present a timeline for ongoing SEO work (content and links). Come and find out how to make your site "Fit To Be Found".
Speakers:
Joe Laratro, President, Tandem Interactive

Get your site review with a eye towards InHouse SEO.
Speakers:
Ruth Burr, Client Manager, Point It
Topher Kohan, SEO Coordinator, CNN.com