Social media traffic is decidedly different from other types of search marketing traffic. Knowing how to capitalize on this huge traffic potential is critical for social media players and those new to the space. This session will look at how to capitalize on social media outlets and monetize them. Our panel of Social Media Experts will provide the ACTION steps you can take to make that happen.

Moderator: Jon Kelly
Speakers:
Brian Carter, CMO, BrianCarterYeah.com
Jon Henshaw, Product Manager, Raven Internet Marketing Tools
Brent Payne, SEO Director, Tribune Interactive

Online PR has become a profound contributor to search engine optimization as well as proving to be its own qualified driving channel. This presentation will show how small businesses can take advantage of online PR to increase traffic links, and how to overall do good business.

Moderator: Andy Beal
Speakers:
Guillaume Bouchard, CEO, NVI
Lee Odden, CEO, TopRank Online Marketing
Sean Jackson, CEO/Creator, Ecordia

Online marketing is thriving in today's economy because of the precise nature of site analytics. This presentation will focus on showing you how and where online marketing and analytics intersect. Without analytics, you won't know where your ideas are working and where you're wasting your precious resources. Analytics prove your search engine marketing results.<br> <p>

Moderator: Joe Laratro
Speakers:
Alan K'necht, Founder & President, K'nechtology Inc.
Tom Critchlow, Head of Search, Distilled Ltd
Lauren Vaccarello, Founder, lvlogic

Link buying is a more advanced area of SEO. There are inherent risks of violating the search engine guidelines: know what you're doing before you create a problem for your site. This session will examine how to buy links and minimize the risk.

Moderator: Jake Baillie
Speakers:
Todd Malicoat, Independent Marketing Consultant, Meta4creations, LLC
Rand Fishkin, CEO & Co-Founder, SEOMoz
Calum I Mac Leod, Founder, www.ciml.co.uk
Jim Boykin, CEO, We Build Pages

Running a forum in 2010 is vastly different than just a few years ago. How communities have had to adpat to the rapidly changing social media world.

Moderator: Brett Tabke
Speakers:
Matt Mickiewicz, Co-Founder, SitePoint, 99designs & Flippa
Brett Tabke, CEO, WebmasterWorld.com
Roger B. Dooley, VP of Digital Marketing, Hobsons U.S.

Information Architecture is the bedrock of web development -- so very basic that it often gets left on "default" while the graphics department dives into making things look pretty. But choosing and labeling the buckets for your web content can be the hidden "make or break" factor. This Spotlight Session focuses on how to tap IA power for your web venture. Then we'll take it to the next level and sort out how platform and CMS decisions impact development, maintenance, and even search engine success.
Speakers:
Ted Ulle, Senior Search Analyst, Converseon, Inc.
Aaron Kronis, Director of SEO, Wpromote Inc.

Get your Web site e-commerce strategy reviewed live by a panel of Search Engine Marketing experts. Anything goes in this session, where sites can be reviewed for SEM or SEO, examined for links, content, optimization, architecture, or other areas of interest. This is a great opportunity to learn from the successes and mistakes of others. It is also a great place to ask very specific questions about your own Web site or online marketing campaign.<p>Bring your business cards to the moderator or any panelist at the beginning of the session.<p>
Speakers:
Rob Snell, Managing Partner, Gun Dog Supply

Online brand management becomes more complex by the day due to faster indexing by search engines, real-time search, and the power of social media. This session will cover the basics of brand management tactics.

Moderator: Joe Laratro
Speakers:
Tony Wright, CEO/Founder, WrightIMC
Kenny Hyder, Independent Marketing Consultant, Kenny Hyder Consulting
Sean Jackson, CEO/Creator, Ecordia
Krista Neher, CEO, BootCampDigital

Google Adsense made it very easy for the for the average website owner to make money and be profitable from their online business venture. This panel will discuss the tricks of the trade and help you optimize your site for money from any contextual program.

Moderator: Jessica L Bowman
Speakers:
Jaan Janes, President, Business & Product Development Seevast, Seevast
Matt Tuens, Founder & CEO, AcuVox
Matt Daimler, Founder, The Guru Group LLC
John Ellis, Search Engine Marketing, Sticky Sheep

These days, analytics is one of the core aspects of any online business venture. Come see the top vendors and learn all about the lastest and most popular features for each of their platforms.

Moderator: Joanna Lord
Speakers:
Richard Zwicky, CEO, Enquisite
Trevor Claiborne, ,
Chris Zaharias, VP SearchCenter, Omniture

Link building can be done organically and strategically. This session covers the latest tactics used by top link builders to increase the popularity of a webiste with quality and relevant inbound links.

Moderator: Lee Odden
Speakers:
Greg Hartnett, President, Best of The Web
Dixon Jones, Marketing Director, Majestic SEO
Rae Hoffman, CEO, Outspoken Media
Aaron Shear, Director of SEO with Shopping.com, Shopping.com an eBay Company

vBulletin is one of the top forum software programs on the market. This session will touch on the art and science of creating and running a vBulletin community.

Moderator: Brett Tabke
Speakers:
Sanjay Sabnani, CEO/Founder, CrowdGather
Roger B. Dooley, VP of Digital Marketing, Hobsons U.S.
Erika Tabke, Founder, dotIVF

How to get your community writing 5 star reviews, ranking for everything local, etc.. Basically go from local small business to local 800lb gorilla
Speakers:
Michael Dorausch, President & Founder, Planet Chiropractic

Competitive research online can reveal a wealth of valuable intelligence about not only your competition, but also the need-to-know activity in your industry. Learn from the experts about competitive intelligence tools and how to effectively use them.

Moderator: Todd Friesen
Speakers:
Michael Gray, President, Atlas Web Service
Michael Streko, Co-Founder, KnowEm LLC
Matt Siltala, Owner/Chief Media Officer, Dream Systems Media
Andy Beal, Internet Marketing Consultant, Marketing Pilgrim LLC

It's already well established that social networks provide recognizable brands with the means to connect with consumers outside of traditional advertising. However, the proliferation of these social media initiatives creates additional risk for businesses online. Anyone online, real customer or not, with negative feedback, now has a relevant forum to air grievances. The successful infiltration by only a few well equipped brand assassins can quickly place a brand under siege with loss of equity as the inevitable result.
Speakers:
Julius Shorzman, Head of Product, LivePerson
Brett Tabke, CEO, WebmasterWorld.com
Amanda Watlington, Ph.D., Searching for Profit

Social media is the fastest online marketing channel. Measuring those efforts is top of mind for those doing the engaging. This session will examine tools and practices for measuring results of social media marketing.

Moderator: Carolyn Shelby
Speakers:
Adam Proehl, Managing Partner, NordicClick Interactive
Dan Zarrella, Viral Marketing Scientist, HubSpot.com
Joe Fernandez, Founder/CEO, Klout

Many online marketers have excellent skills in a couple of different areas, but the rest of the available tactics are underutilized. In this session, experts will discuss the most up-to-date tools in search engine marketing. Come learn all about search engine optimization, pay-per-click and more, so you can add more bang for your marketing buck.

Moderator: Kate Morris
Speakers:
Jon Henshaw, Product Manager, Raven Internet Marketing Tools
Kevin Henrikson, Technical Director, Henrikson Media
Aaron Kronis, Director of SEO, Wpromote Inc.
Rand Fishkin, CEO & Co-Founder, SEOMoz

How to use the new age of tools and marketplaces to outsource, optimize, and maximize your success on the cheap.

Moderator: Michael Martin
Speakers:
Matt Mickiewicz, Co-Founder, SitePoint, 99designs & Flippa
Chas Edwards, CRO, Digg

An hour with Greg Boser. What's the worst that could happen?
I honestly have no idea what Greg is going to talk about. Probably the Lakers back-to-back championship.

After that, I bet he talks about the current state of SEO.
Speakers:
Greg Boser, President, 3 Dog Media

Get your Web site reviewed live by a panel of Search Engine Optimization experts in a session focused on dynamic sites. These sites often face challenges with duplicate content, customizing templates and databases, and indexing issues. Sites can be reviewed for SEM or SEO, examined for links, content, optimization, architecture, or other areas of interest. This is a great opportunity to learn from the successes and mistakes of others. It is also a great place to ask very specific questions about your own Web site or online marketing campaign.<p>Bring your business cards to the moderator or any panelist at the beginning of the session.

Moderator: Scott Polk
Speakers:
Gillian Muessig, President, SEOmoz, Inc.
Roger Montti, Founder and Owner, martinibuster.com
Tony Wright, CEO/Founder, WrightIMC

Trademarks, domain names, and click fraud are legal issues related to search engine marketing that you need to be aware of. This panel will look at the current state of trademarks, click fraud, and some privacy issues related to search engine marketing.
Speakers:
Deborah Wilcox, Partner, Baker & Hostetler LLP
Clarke Walton, Founder, Walton Law Firm
David Mink, Co-Owner/Chief Legal Counsel, Dream Systems Media

Online marketers can do a great job driving traffic to sites but sometimes forget to optimize the site itself for conversions. Ths presentation will cover post click marketing tactics to maximize your revenue.

Moderator: Joe Laratro
Speakers:
Taylor Pratt, Product Marketing Manager, Raven Internet Marketing Tools
Gabriel Goldenberg, VP Marketing, SEO ROI Services
Scott Brinker, President & CTO, ion interactive, inc.
Chris Goward, CEO, WiderFunnel Marketing Optimization

Link-baiting is a topic that makes some people snicker when they hear it. However, the complexities and subtleties are a fascinating combination of clever copywriting and strategic placement. Did you know that there are 12 types of links? Moreover, there are eight types of link bait to get those 12 types of links? That means there are 96 different strategies to get links. This session will look at the eight and the twelve.

Moderator: Aaron Shear
Speakers:
David Klein, CEO, Purpose Inc
Todd Malicoat, Independent Marketing Consultant, Meta4creations, LLC
Bill Hartzer, President, BillHartzer.com
Gillian Muessig, President, SEOmoz, Inc.

Every had your content stolen? Ever seen your hard earned work rank higher on a competitors site than on yours? This session will look at ways you can prevent getting your site ripped.

Moderator: Brett Tabke
Speakers:
William Atchison, Founder, Crawl Wall
Brett Tabke, CEO, WebmasterWorld.com

Content is the essential basis for successful social media and search engine marketing. Digital assets, rich media, structured data, web pages, MS Office and PDF docs as well as content created and shared by consumers all offer opportunities for optimization. If content can be searched online, it can be optimized for better marketing performance.<p>Online marketing is increasingly competitive and brand marketers world-wide are seeking real advantages that will improve the efficiency and impact of their Social Media and SEO efforts. This spotlight session provides unique insight from an agency that “walks the talk” on Social SEO including examples of content based optimization strategies and processes as well as tactics for the sourcing, creation and promotion of optimized content on the social web.<br>
Speakers:
Lee Odden, CEO, TopRank Online Marketing

Get your Web site reviewed live by a panel of Search Engine Marketing experts. Anything goes in this session, where sites can be reviewed for SEM or SEO, examined for links, content, optimization, architecture, or other areas of interest. This is a great opportunity to learn from the successes and mistakes of others. It is also a great place to ask very specific questions about your own Web site or online marketing campaign.<p>Bring your business cards to the moderator or any panelist at the beginning of the session.<p>
Speakers:
Greg Boser, President, 3 Dog Media
Michael Gray, President, Atlas Web Service
Todd Friesen, Vice President of Search, Position Technologies

Getting traffic to your site is an important step. The finishing part of the picture is getting your site to convert those visitors into customers. This panel will look at ways that you can increase your site performance.

Moderator: Jake Baillie
Speakers:
Janet Driscoll Miller, President & CEO, Search Mojo
Matt Craine, VP of Online Media, Catalogs.com
Jason Cooper, Director, Value Added Services, Efficient Frontier

The dark side of SEO life and how to protect your site from it. How competitors can get you kicked out of Google. What reputation hacks are out there? What can you do to get higher rank without SEO involved?

Moderator: Joe Laratro
Speakers:
Steve Plunkett, Director, Search, M/C/C
Carolyn Shelby, Web Experience Manager, United Way of Metro Chicago
giovanni gallucci, social media ninja, giovanni gallucci
Brett Tabke, CEO, WebmasterWorld.com

Kate Morris on PPC.
Speakers:
Kate Morris, SEO Consultant, Distilled Consulting

Move beyond the obvious (but often called advanced) PPC tactics of long-tail, negative keywords, dynamic keyword insertion, and ABT (always be testing). Let's get outside the box and look at some tried and true, but still kinda "out there" strategies and tactics that will leave your competition in the DUST.<br>
Speakers:
William Leake, CEO, Apogee Search

Get your website reviewed live by a panel of Search Engine Marketing experts in a session focused on Social Media. Sites can be examined for marketing techniques, channels, links and more. <p>Bring your business cards to the moderator or any panelist at the beginning of the session.<br>
Speakers:
Tony Adam, Sr. Online Marketing Manager, MySpace
Tracy Falke, Head of Content, Search & Social, Freestyle Interactive
Brian Carter, CMO, BrianCarterYeah.com