Social media today is growing more complicated by the Tweet. This panel will look at todays rapidly changing social media landscape. Topics include - Twitter, Facebook, FourSquare, Flikr, YouTube and the host of social media sites out there.

Moderator: Melanie Mitchell
Speakers:
Chris Brogan, President, New Marketing Labs
Sarah Evans, Owner, Sevans Strategy
Scott Stratten, President, Un-Marketing
Brian Clark, Founder, Copy Blogger
Brian Solis, ,

Registration open for exhibit hall passes only.

Exposition Hall opens to all conference attendees.

Does social media prevent the need for search? Does social media play an important role in search? This session will look at both sides of the issue, and discuss where the two intersect.

Moderator: Aaron Shear
Speakers:
Rebecca Murtagh, Chief Strategist / President, Karner Blue Marketing LLC
David Wallace, CEO, SearchRank
Bill Hartzer, President, BillHartzer.com
Tony Adam, Sr. Online Marketing Manager, MySpace

Local search now comes from a real convergence of local targeting and mobile device usage. It covers the entire spectrum from the desktop shopper to the casual "get-it-now" cellphone user. This panel will look at local search from the varying perspectives of search engines, wireless audiences, and SEO/SEM marketers.

Moderator: Brad Geddes
Speakers:
Michael Dorausch, President & Founder, Planet Chiropractic
Eric Bramlett, Owner, One Source Realty
David Klein, CEO, Purpose Inc
William Leake, CEO, Apogee Search

This spring Google updated their algo. It included tweaks for "page load speed" and "long tail" searches. This session will look at specific issues with what WebmasterWorld called, the "May Day" update.

Moderator: Bill Hunt
Speakers:
Daniel Schulman, Director of Search Marketing, Donordigital
Brian Ussery, Director of SEO Technology, Search Discovery Inc.
Stoyan Stefanov, Senior Yahoo! Technical, Yahoo! Inc
Bruce Clay, President, Bruce Clay, Inc.

This session will look at some diverse topics in the affiliate space: 1) Travel Industry and Affiliate conversion rates, 2) Moving affiliate into the Affiliate space, 3) Affiliates using Pay-per-call to increase reach and increase payouts.

Moderator: Brian Breslin
Speakers:
Chris Shaver, CEO, BookingWiz.com
Keith Posehn, President, Zorz
Jason Spievak, CEO, founder, RingRevenue
Paul Schroader, President, PS Web Solutions

Learn from leaders in the e-commerce realm about their top tactics for success utilizing search engine optimization and other online marketing practices.

Moderator: Joe Laratro
Speakers:
Adam Audette, CEO/President, AudetteMedia
Rob Snell, Managing Partner, Gun Dog Supply
William Atchison, Founder, Crawl Wall

A more indepth look at InHouse SEO from two experts in the field.
Speakers:
Jessica L Bowman, Founder & President, SEOinhouse.com
Laura Callow, Senior Search Marketing Manager, Intuit Global Business Division

How to use Neuromarketing to better measure a consumer's preference and website performance. Many fascinating topics are directly applicable to, Affiliate Sales, Ecommerce, Shopping Cart design, site templates, and Branding. You know you want to come to this session ;-) It will change the way you do business.<br>
Speakers:
Roger B. Dooley, VP of Digital Marketing, Hobsons U.S.

Get your Web site reviewed live by a panel of Search Engine Optimization experts in a session focused on Organic Search. Sites will be reviewed for architecture, content, meta tags and linking in a session with no presentations. This is an excellent opportunity to learn from the successes and mistakes of others. It is also a great place to ask very specific questions about your own site and its SEO.<p>Bring your business cards to the moderator or any panelist at the beginning of the session.<br>
Speakers:
Alan K'necht, Founder & President, K'nechtology Inc.
Michael Martin, Owner, Mobile Martin
Stoney deGeyter, President, Pole Position Marketing
Jennifer Laycock, President, SugarSpun Marketing

This session will cover the latest topics and trends in the world of Social Media. Learn from the masters about how to use Social Media as part of your online marketing strategy.

Moderator: Pat Strader
Speakers:
Jennifer Laycock, President, SugarSpun Marketing
Kirsten Wright, Owner, Wright Creativity
Rob Garner, Strategy Director, iCrossing
Reem Abeidoh, Social Media Strategist, Outrider

By now you should know the importance of keywords for your search marketing campaigns. Without the right keyword list, your campaign will have no focus and you won't see results. But how do you know which keywords will work? How do you build that list?<p>This session will look at researching and developing a killer keyword list for a site or special project. It will also look at the tools available to automate the task of finding keywords and phrases.

Moderator: Stephanie Leffler
Speakers:
Amanda Watlington, Ph.D., Searching for Profit
Stoney deGeyter, President, Pole Position Marketing
Marty Weintraub, President, aimClear
Ken Jurina, President, Epiar Inc

One of the most untapped and exciting areas of Search Marketing exists in worldwide optimization. There are many challenges including language, dialect, translation, monitoring, and submissions just to name a few. Attend this session and learn from the experts about how to create a globally optimized Web site.

Moderator: Jim Banks
Speakers:
Prashant Puri, Director, Aquisition Marketing, BookRenter.com
Michael Bonfils, International Managing Director, SEM International
Andy Atkins-Krueger, Managing Director, Web Certain Europe Ltd
Barry Lloyd, CEO, MicroChannel Technologies Ltd
Alan Webb, CEO, ABAKUS Internet Marketing GmbH

This panel will look at media, social media, and technologies that are just coming into focus. For the affiliate space, it will cover how emerging technology will lead to more advanced affiliate marketing products anging from widgets and page peel creatives to advanced affiliate reporting and smart phone applications. Attendees will walk away from this session with a better understanding of how new technology and products will impact the future of social media and the affiliate industry.<p>

Moderator: Tony Wright
Speakers:
Charles Calabrese, Operations Manager, buy.at Affiliate Network, buy.at Affiliate Network
Kevin Henrikson, Technical Director, Henrikson Media
Shawn Rorick, Author / New Media Strategist, Emerging Marketer, Inc.
Scott Stratten, President, Un-Marketing

The mobile web is clearly the largest growth potential of the web. Designing and building a website aimed at mobile devices has never been more complex. From display issues to SEO and optimization, building a mobile website is almost more indepth than a traditional website. This session will look at that process and chances for success.
Speakers:
Kurt Noer, CEO, Customer Magnetism
Nathan Mellor, CEO/Software Developer, CritterMap Software
Michael Martin, Owner, Mobile Martin

An indepth hour with Rob Snell talking about Yahoo Stores, Conversion, Proactive Selling and marketing.
Speakers:
Rob Snell, Managing Partner, Gun Dog Supply

This session focuses on little steps you should be taking everyday to create online social media success stories.
Speakers:
Chris Winfield, President, 10e20, LLC

Reputation management is becoming more central to website marketing responsibilities. Whether you currently have reputation management issues to deal with, or you want to be proactive and keep reputation issues at bay, this session will teach you a lot. Want to have your own site reviewed live? <p>Give your business card to the moderator or any panelist at the beginning of the session.<br>
Speakers:
Brian Chappell, Sr. Social Search Strategist, Ignite Social Media
giovanni gallucci, social media ninja, giovanni gallucci
Matt Siltala, Owner/Chief Media Officer, Dream Systems Media
Rhea Drysdale, Co-founder and COO, Outspoken Media

Generating revenue with your blog and acquiring targeted readers from your blog. It is one thing to build a following, but what can you do with that following once you have it?

Moderator: Joe Laratro
Speakers:
Duane Forrester, Sr. Program Manager - SEO, Microsoft/MSN
Brian Clark, Founder, Copy Blogger

This presentation is of a more technical nature looking at site architecture challenges of today's webistes. We'll discuss what works, what doesn't and how websites can be geared towards attracting a greater audience, and consequently, greater leads.

Moderator: Christine Churchill
Speakers:
Scott Polk, Director of Operations, Search & Social Media
Ted Ulle, Senior Search Analyst, Converseon, Inc.
Michael Martin, Owner, Mobile Martin

This session will explore the rules, the steps to success and how to maximize CPA and Coupon marketing in the Affiliate space.

Moderator: Mike Chapman
Speakers:
Jim Banks, Chief Executive Officer, Global Direct Media
Kris Trujillo, Owner, F5 Ads, LLC
Cotter Cunningham, , WhaleShark Media

Domain and site hosting issues can cause major problems with your search traffic. Our domain experts will present their experiences, how to avoid hosting issues, and ways to minimize traffic loss during a site migration.<p>

Moderator: Derrick Wheeler
Speakers:
Jordan Kasteler, Co-Founder, Search & Social
Ralf Schwoebel, Founder & CEO, Tradebit Inc.
Scott Hendison, CEO & President, Search Commander, Inc.
Owen DeLong, IPv6 Evangelist, Hurricane Electric

Landing page optimization can produce huge improvements in online marketing campaigns. The question is not whether you should do it, but rather how. In this fast paced solo session and Q&A with landing page optimization author and expert Tim Ash, you will learn about a number of powerful new tools that have recently become available for improving conversion rates. Learn the secrets of the conversion ninja, and become one yourself!<br>
Speakers:
Tim Ash, CEO, SiteTuners.com

Get your website reviewed live by a panel of Search Engine Optimization experts in a session focused on Organic Search. Sites will be reviewed for proper architecture, content, meta tags and linking in a session with no presentations. This is a great opportunity to learn from the successes and mistakes of others. It is also a great place to ask very specific questions about your own site and its SEO.<p>Bring your business cards to the moderator or any panelist at the beginning of the session.<br>
Speakers:
Robert Charlton, SEO Consultant, CharltonSEO
Michael Bonfils, International Managing Director, SEM International
Michael Dorausch, President & Founder, Planet Chiropractic
Bill Hartzer, President, BillHartzer.com

Majestic-SEO provides Competitive Link Intelligence to SEO specialists. We believe we are the planets most comprehensive backlinks provider, and offer a number of tools to allow access to this valuable information. <p>http://www.majesticseo.com/
Speakers:
Dixon Jones, Marketing Director, Majestic SEO
John Straw, CEO and Founder, InfluenceFinder
Jon Henshaw, Product Manager, Raven Internet Marketing Tools

The relationship between social media and press relations is red hot. Companies and PR agencies all over the world are having problems setting policies regarding engaging Social Media. Should your company be worried if our CEO puts a new resume on LinkedIn?

Moderator: Chris Winfield
Speakers:
Joanna Lord, CMO, YourJobStop.com
Pat Strader, Founder & Managing Partner, Matterhorn Marketing
giovanni gallucci, social media ninja, giovanni gallucci
Autumn Truong, Senior Social Media Strategist, Cisco Systems

What to do when your site has been banned, and your traffic is zero? Where do you go when you're locked out of the engines?

Moderator: Ken Jurina
Speakers:
Todd Malicoat, Independent Marketing Consultant, Meta4creations, LLC
Aaron Shear, Director of SEO with Shopping.com, Shopping.com an eBay Company
Michael Marshall, CEO, Internet Marketing Analysts
Michael Gray, President, Atlas Web Service

Do you have a large site with more than a million pages? If so, you should definitely attend this session. This panel will look at the special issues and challenges surrounding giant sites and discuss some of the greatest practicess used by large companies to handle their mega site optimization.

Moderator: Tim Mayer
Speakers:
Anita Bidari, Pr. Marketing Manager, AOL
Dan Perry, Director of SEO, Turner Broadcasting
Derrick Wheeler, Senior Search Engine Optmization Architect, Microsoft
Melanie Mitchell, SVP of Search Strategy, Digitas

Link building for Affiliates is a bit of a different critter. Getting people to link to an affiliate based site is vastly different than a news or blog site. This session will look at your best strategies for researching and acquiring fresh backlinks

Moderator: Todd Friesen
Speakers:
Gary Shannon, Operations Manager, Web Marketing Solutions
Roger Montti, Founder and Owner, martinibuster.com
John Straw, CEO and Founder, InfluenceFinder
Alan Webb, CEO, ABAKUS Internet Marketing GmbH

This session will look at all aspects of design, building, and creating a real world workable site. In this highly practical session you'll learn how to start a new site by building the data services first. Then take the service and integrate it on Google's customized homepage, Gmail, build a Yahoo! SearchMonkey app, a Wordpress plugin, an iPhone app, Facebook app, Firefox extension, bookmarklet... the list goes on and on.<br>

Moderator: Dave Roth
Speakers:
Adam Jewell, Search Engine Marketing Specialist, NetPlus Marketing Inc.
Frank Bauer, Chief Mechanic, Web Tuning Garage
Kristine Schachinger, CEO, SitesWithoutWalls.com

How to start and grow a user generated content community beyond forums with lessons learned in paying for content, spam, SEO and monetization.
Speakers:
Paul Edmondson, CEO, YieldBuild

This session will be an in-depth discussion on utilizing social media, SEM and SEO to influence public opinion on issues critical to corporations, government, and large membership based organizations.
Speakers:
Mike Chapman, Partner, Apogee Campaigns

Get your web site reviewed live by a panel of Search Engine Marketing experts in a session focused on links. Web sites can be reviewed for inbound links, anchor text, or internal linking. Have your links examined for quality and value. This is a valuable opportunity to learn from the successes and mistakes of others. It is also a great place to ask very specific questions about your own link development campaigns.<p>Bring your business cards to the moderator or any panelist at the beginning of the session.<br>
Speakers:
Todd Malicoat, Independent Marketing Consultant, Meta4creations, LLC
Wil Reynolds, Founder, SEER Interactive
David Klein, CEO, Purpose Inc
Dixon Jones, Marketing Director, Majestic SEO

One of our most popular PubCon sessions, this event is also known as the Search Engine Smackdown. <p>Expect a "State of the Engines" address by the leading search engines of today. They will all run down the current status, features, and fresh offerings of their respective search spaces.<p>Related blog entry from a few years back:<br>http://www.pubcon.com/blog/index.cgi?mode=viewone&blog=1156867200
Speakers:
Matt Cutts, Software Engineer, Google Inc.