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PubCon Agenda [Day 1] [Day 2] [Day 3] [all] [Build Your Show Itinerary]
| Monday November 8, 2010 | | 3:00p 6:00p |
Conference Registration Open Location: Salon H | | 2:00p 5:30p |
Exhibitor Setup Block A Location: Salon H | | 5:30p-8:00p |
PubCon Kickoff Classic and Link Exchange TweetUp! Location: Salon H
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| Tuesday November 9, 2010 | | 07:30a |
Registration Opens For Full Pass Attendees Location: Salon H | | 07:30a 08:45a |
Continental Breakfast for Full Pass Attendees Location: Salon H | | 08:45a 9:00a |
Conference Introduction by Brett Tabke Location: Salon H | | 09:00a 09:45a |
Kickoff Keynote Location: Salon H | | 10:00a 11:15a |
Reputation Management: Monitoring Your Brand Online Location: Salon A
Reputation management is one of the hottest topics in online marketing today. Protect your reputaion and brand online with the right strategies in SEO, PR, PPC and social media. Reputation management issues will be harder to manage as time goes on, so if you haven't already had a problem in this area -- be prepared.
Moderator: Krista Neher Speakers: Andy Beal, Internet Marketing Consultant, Marketing Pilgrim LLC Rhea Drysdale, Co-founder and COO, Outspoken Media Tony Wright, CEO/Founder, WrightIMC Todd Friesen, Vice President of Search, Position Technologies
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Hardcore PPC Tactics Location: Salon B
PPC - pay per click - can be tremendously robust and efficient for acquiring customers. If you aren't considering a PPC campaign or figuring out how to optimize an existing campaign, you're being left behind. This intro-to-medium skill level session offers an in-depth look at the major PPC players, and the best techniques for your campaign.
Moderator: Daniel Boberg Speakers: Christine Churchill, President, KeyRelevance Brad Geddes, Founder, bgTheory.com Craig Danuloff, President, ClickEquations Inc
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In-House SEO Location: Salon C
If you have a do-it-yourself attitude, then you're probably relying on your own skills for your site SEO. Our panelists are veteran in-house search engine optimizers, and will reveal the best tips, tools and techniques for doing SEO in house. Learn all about the challenges and complications that might arise and the best way to deal with them in order to meet your SEO goals.
Moderator: Melanie Mitchell Speakers: Ash Nallawalla, CEO, TrainSEM Josh Gampel, Vice President, Onward Search Garrett Rent, Senior Manager, SEO, Sallie Mae Inc. Jessica L Bowman, Founder & President, SEOinhouse.com
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Four Reasons Why You Should Start an Affiliate Program Location: Salon D
Listen to experts from top affiliate marketing agencies discuss the inside story on the top four affiliate networks: Commission Junction, LinkShare, Google and ShareASale. Examine what is unique about each and what affiliates need to know to succeed. Do you understand why you need to start an affiliate program of your own?
Moderator: Chuck Hamrick Speakers: Jamie Birch, President, JEBCommerce Griffin Granberg, CEO, Clearvision Media Adam Riemer, President, Adam Riemer Marketing, LLC.
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CSS and HTML Coding Today Location: Salon E
CSS today is synonymous with Web 2.0. Techniques involve a lot more than just tweaking your links to remove the underline. This session will discuss the cut corners, the non-underlined links, the freaky mouse-overs, and other code-beautification techniques. Our panelists will also discuss how to update your HTML code to match what is evolving on the web.
Moderator: Ralf Schwoebel Speakers: Todd Keup, CEO, Magnifisites Ted Ulle, Senior Search Analyst, Converseon, Inc. Dawn Wentzell, Senior Account Manager, Outspoken Media Benj Arriola, SEO Director, Internet Marketing Inc
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Science of Social Media Marketing Location: Salon F
Social Media Marketing doesn't have to be black magic and soft-focus-unicorns-and-rainbows. Science and real, hard data can get us beyond the same-old "engage in the conversation" and "be authentic" advice. Learn what drives people to share information and opinions online, and learn scientifically proven practices for spreading your content virally through social media. You'll have plenty of time for Q&A with Dan Zarrella, social media and viral marketing scientist and author of "The Social Media Marketing Book." Speakers: Dan Zarrella, Viral Marketing Scientist, HubSpot.com
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Twitter - Targetting Retweets and Influentials Location: Salon F
The story of how we targetted Retweets and Influentials. How we increased our bottom line by 30% in 9 months and you can too. Using Twitter effectively. Speakers: Brett Tabke, CEO, WebmasterWorld.com
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Interactive Site Reviews: Open Call Location: Salon G
The biggest names in Search Engine Marketing are ready to review your site. Live site reviews for session attendees are the highlights of this session - you can opt to have yours critiqued. Even if you're just there to watch the process, our panelists will give you excellent examples of SEM techniques and answer your SEM questions.<p>Bring your business cards to the moderator or any panelist at the beginning of the session. Speakers: Brian Combs, Principal, ionadas local Tim Ash, CEO, SiteTuners.com Arnie Kuenn, President, Vertical Measures
| | 10:00a 05:00p |
Exhibitor Setup in Expo hall 10am to 5pm Location: Salon H | | 11:30a 12:45p |
Advanced Twitter: Apps, Services, and API Trends Location: Salon A
Twitter is everywhere and should be a part of your marketing campaign. Do you know which Twitter tools to use? This session will review the latest and greatest in applications developed for this micro-blogging, social media website.
Moderator: Jerry West Speakers: Tracy Falke, Head of Content, Search & Social, Freestyle Interactive Brian Breslin, CEO, Infinimedia, Inc. Dan Zarrella, Viral Marketing Scientist, HubSpot.com
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The Best Tactics in Landing Page Optimization Location: Salon B
Writing a good advertisement is only half of the battle. Once someone is on your site the conversion process must begin immediately. This session will discuss the process of cleaning up your landing pages to make them produce as much as possible.
Moderator: Ken Jurina Speakers: Tim Ash, CEO, SiteTuners.com Brad Geddes, Founder, bgTheory.com Kate Morris, SEO Consultant, Distilled Consulting Joanna Lord, CMO, YourJobStop.com
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Smart Organic Keyword Research and Selection Location: Salon C
Plus ca change, plus c'est la meme chose. Seven years ago, the topic was keywords. Two years ago, the topic was keywords. This year, well, you guessed it. Keywords remain an integral part of any SEO campaign. You can have the prettiest pages in the world, with wonderfully-written copy; but if you don't have a grasp on what your core keywords should be, you are losing out. Better your rankings and increase your relevant click-throughs by thoroughly landing your keywords.
Moderator: Joe Laratro Speakers: Wil Reynolds, Founder, SEER Interactive Craig Paddock, Managing Partner, Boost Search Marketing Carolyn Shelby, Web Experience Manager, United Way of Metro Chicago Mark Jackson, President / CEO, VIZION Interactive, Inc.
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Advanced 411: Affiliate Networks and CPAs Location: Salon D
Cost per action (CPA) is another method to get traffic. As another facet of Search Engine Marketing, CPA and affiliate networks need to be addressed.<br>This session offers an in-depth look at the major issues and opportunities related to affiliate networks and Cost Per Action programs.
Moderator: Lisa Riolo Speakers: Peter Bordes, CEO, MediaTrust James Martell, President, Net Guides Publishing Inc. Ryan Peddycord, CEO, Resource Nation, Inc.
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What Every Webmaster Should Know about Code Installation Location: Salon E
This session sorts through script and multimedia acquisition, installation, management, security, and updating. Our expert panel discusses how to set up a dynamic scripted web site environment starting the moment they hand you the root password. This is a must-attend for DIY webmasters, and those putting on the technical hat for the first time.<br>
Moderator: Jake Baillie Speakers: Todd Keup, CEO, Magnifisites Frank Bauer, Chief Mechanic, Web Tuning Garage Ralf Schwoebel, Founder & CEO, Tradebit Inc.
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Managing a Large Scale Search Program Location: Salon F
Developing a Search Center of Excellence - how to integrated training, management, keyword management etc into a company Speakers: Bill Hunt, President, Back Azimuth Consulting
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How to Hire an SEO: Salaries, Types, and Titles Location: Salon F
In this session we'll take a look at different types of SEOs you can hire based on your needs, and the qualities you should look for in each type, plus SEO title examples, and current salaries for various levels of SEOs. Speakers: Laura Lippay, Partner, Nine by Blue
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Interactive Site Reviews: Focus on Design and Usability Location: Salon G
Get your website reviewed live by a panel of Search Engine Marketing experts in a session focused on SEO design and usability. Using live examples from attendees' sites, you'll learn how users interact with a site, how traffic is should flow through your site, and how to tweak your design to increase your conversion rates. <p>If you would like your site reviewed during the session, pring your business cards to the moderator or any panelist before the start.<br> Speakers: Ted Ulle, Senior Search Analyst, Converseon, Inc. Kristine Schachinger, CEO, SitesWithoutWalls.com
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Socializing a Website Location: Salon H | | 12:30p 1:30p |
Networking Lunch For All Gold Pass Attendees Location: Salon H | | 1:30p 2:45p |
Twitter - The Latest Topics and Trends Location: Salon A
Twitter is still the hot topic. Find out more about the latest trends in Twitter and where things are headed. If your strategy does not include Twitter, your marketing campaign is incomplete.
Moderator: Krista Neher Speakers: Warren Whitlock, Social Media Strategist, BestSellerAuthors.com Dan Zarrella, Viral Marketing Scientist, HubSpot.com Chris Winfield, President, 10e20, LLC
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Effective Solutions to In-House SEO, PPC, and Campaigns Location: Salon B
The SEO/SEM process within large organizations can be difficult and involved. Project ownership and competing goals are common complaints among search marketing professionals in large organizations. This panel will tackle the huge problems of working on websites within that environment.
Moderator: Joe Laratro Speakers: Laura Callow, Senior Search Marketing Manager, Intuit Global Business Division Allison Fabella, SEO Manager, Atlanta Journal-Constitution Laura Lippay, Partner, Nine by Blue Topher Kohan, SEO Coordinator, CNN.com
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How Do You Optimize For Universal and Personal Search? Location: Salon C
We have had two years to adjust to the major search engine results page changes. It is clear those links that searchers first see aren't at all what they used to be. The SERPs are more complex, and that means optimization is more complex, too. This session will examine search engine results pages with the images, videos, stock quotes, weather and other snippets included, and address the changes that marketers must make.
Moderator: Christine Churchill Speakers: Andrew Beckman, CEO, Location3 Media Greg Boser, President, 3 Dog Media Brian Combs, Principal, ionadas local Greg Boser, President, 3 Dog Media
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Affiliate-Based Ad and Search Issues Location: Salon D
The affiliate PPC advertising space becomes increasingly complex as more new sites enter the marketplace. The experts on this panel will look at issues surrounding PPC ad buys from an affiliate angle, as well as the campaign managment side.
Moderator: Mark Jackson Speakers: Jim Banks, Chief Executive Officer, Global Direct Media Nicolle Pangis, SVP, Product Management, Global Media and Technology, 24/7 Real Media, Inc. David Naffziger, President & CEO, BrandVerity, Inc. Andrew Lawrence, Founder and CEO, The JAR Group
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Tweaks for Wordpress - SEO and Installation Location: Salon E
Wordpress has become the handy dandy one-size-fits-all CMS for the web masses that want a website quickly and efficiently. This session will look at streamlining and optimization WordPress.
Moderator: Sean Jackson Speakers: Gregg Banse, President, 7th Pixel Carolyn Shelby, Web Experience Manager, United Way of Metro Chicago Scott Hendison, CEO & President, Search Commander, Inc. Ben Cook, SEO Manager, Network Solutions
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Google Reputation Management Location: Salon F
When you type the name of your company into Google, do you like what you see? Does RipOff Report keep you awake at night? Renowned online reputation management expert Andy Beal will reveal the tactics he uses to help his clients clean up their Google reputation by pushing down negative results. Speakers: Andy Beal, Internet Marketing Consultant, Marketing Pilgrim LLC
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Proactive Reputation Management Location: Salon F
In this session Tony Wright will review strategies that agencies and in-house personnel can employ to enhance a company's reputation before a crisis strikes. Wright will cover online review management, search engine results page sculpting, crisis planning and more.<br> Speakers: Tony Wright, CEO/Founder, WrightIMC
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Interactive Site Reviews: Focus on Organic Location: Salon G
Witness as the SEO experts review sites LIVE. The best way to learn is to see things in action; attendees' sites will be reviewed and critiqued for SEO techniques. Our panelists will offer concrete advice on ways to improve a site's SEO, ASAP.<p>Bring your business cards to the moderator or any panelist at the beginning of the session.
Moderator: Ted Ulle Speakers: Eric Enge, President, Stone Temple Consulting Corporation Bill Hunt, President, Back Azimuth Consulting Stephan Spencer, Vice President, SEO Strategies, Covario
| | 2:55p 4:10p |
Twitter & Social Media from the PR Experts Location: Salon A
This panel will examine the latest tactics of using social media Websites and Twitter as part of a successful PR campaign.
Moderator: Mark Jackson Speakers: Sarah Evans, Owner, Sevans Strategy Lisa Buyer, President/CEO, The Buyer Group Sean Jackson, CEO/Creator, Ecordia
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Enterprise-Level Bid Management Location: Salon B
The PPC programs from the search engines have grown more complicated and robust over the years, with the number of variables related to ad text, bidding, budgeting, targeting, positioning, and distribution rising considerably. While some small and well-structured campaigns can run with little or no maintenance, the challenges for managing large-scale PPC campaigns across multiple channels compounds daily. This session will examine real-life examples of large scale bid management complete with techniques and tools.
Moderator: Daniel Boberg Speakers: Eric Enge, President, Stone Temple Consulting Corporation Kevin Lee, Executive Chairman, Didit.com Wister Walcott, Co-Founder & VP of Products, Marin Software Dave Roth, Director of Search Engine Marketing, Yahoo! Inc
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SEO for Multimedia and Rich Media Location: Salon C
Optimizing for multimedia is vastly different from text-based content optimization. This session will look at the special problems and opportunities of optimizing for Audio, Video, Flash, and other embedded content. We'll look at listings for various sources, including traditional search engines and multimedia engines such as YouTube.
Moderator: Joe Laratro Speakers: Brian MacDonald, Director of Search Marketing, Barefoot Proximity Morgan Brown, director of marketing, TurnHere Internet Video Wesley Cox, CEO, Winston Media Marty Weintraub, President, aimClear
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Affiliate Research, Surveys, and Case Studies Location: Salon D
The current affiliate space is filled with information of varying quality. However, once you hear from people with real world experiences and case studies, it starts to be a clearer picture.
Moderator: Stephanie Leffler Speakers: Kim Salvino, Sr. Account Mgr. & Affiliate Evangelist, buy.at Affiliate Network Dixon Jones, Marketing Director, Majestic SEO Tony Economou, President, Citires Keith Posehn, President, Zorz
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Ecommerce and Shopping Cart Optimization Location: Salon E
This session looks at e-commerce sites designed to sell products, products and more products. Join those who have done this from the very beginning, and learn about site and product optimization, shopping cart issues, monetary concerns, presentation, and traffic ideas.
Moderator: Brett Tabke Speakers: Rob Snell, Managing Partner, Gun Dog Supply Khalid Saleh, President and Co-Founder, Invesp Paul Boisvert, Lead Product Manager, Yahoo! Merchant Solutions, Yahoo!
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Cool Tools for Search Marketers Location: Salon F
Tools save you time and money and make you more efficient. This session covers a variety of tools including SEO tools, link tools, and PPC tools as well as keyword and competitive intelligence tools. Stay sane marketing online and use tools to take the drudgery out of your job.<p> Speakers: Christine Churchill, President, KeyRelevance
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Advanced PPC - High ROI Traffic Location: Salon F
Brad Geddes on AdWords. Speakers: Brad Geddes, Founder, bgTheory.com
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Interactive Site Reviews: Focus on Links and Affiliates Location: Salon G
Get your web site reviewed live by a panel of Search Engine Marketing experts in a session focused on affiliates. Learn the best ways to make your site more profitable or make more money from your affiliate program.<p>Bring your business cards to the moderator or any panelist at the beginning of the session.<br>
Moderator: Chuck Hamrick Speakers: Rae Hoffman, CEO, Outspoken Media Jim Banks, Chief Executive Officer, Global Direct Media David Naffziger, President & CEO, BrandVerity, Inc.
| | 4:15p 5:30p |
Foursquare & Gowalla - Geo Location Marketing Location: Salon A
Learn the latest about geo location marketing through applications and services like Foursquare and Gowalla. These social media apps have created new avenues to drive customers to your business.
Moderator: Jessica L Bowman Speakers: Vince Blackham, Founder & President, Primary Affect Gib Olander, Director of Business Development, Localeze Brian Breslin, CEO, Infinimedia, Inc.
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Increase Your Post Click Conversion Performance Location: Salon B
Sure, you've figured out how to funnel all of the traffic to your site. But are you paying attention to those post-click behaviors? The panelists in this session will examine ways to keep the process going. Know how to convert traffic once they make it to your site.
Moderator: Kate Morris Speakers: John Ellis, Search Engine Marketing, Sticky Sheep George Aspland, Founder & President, eVision, LLC Janet Driscoll Miller, President & CEO, Search Mojo Brian Massey, Conversion Scientist, Conversion Sciences
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Top-Shelf SEO: Hot Topics and Trends Location: Salon C
Some of the best SEOs in the game will be on this panel. This is an expert-level session. There will be brief coverage of on-page items such as titles, tags, text and URLs. But the focus will be on the real money of SEO: off-page criteria. Links, links, links.
Moderator: Carolyn Shelby Speakers: Stephan Spencer, Vice President, SEO Strategies, Covario Greg Boser, President, 3 Dog Media Laura Coltrin, Co-Founder, Search Scholars Mike Grehan, VP, Global Content Director, Incisive Media
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Hot Topics and Trends in the Affiliate Space Location: Salon D
Affiliate gurus have a large book of strategies to choose from when dealing with the wild world of affiliate programs. This panel will cover recent trends in the affiliate space, from PPC to running your own affiliate program.
Moderator: Joanna Lord Speakers: Elisabeth Archambault, Freelance Affiliate Marketer, Wedding-Resources Rae Hoffman, CEO, Outspoken Media Jerry West, President, SEORevolution
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Real World Winning Tactics for Content Creation and Marketing Location: Salon E
Content, content, content. Searchers are looking for it, and the engines know that content is key. Developing a strong content development strategy (and then following it) is the most basic thing you can do for long-term search engine optimization success.<p>Come learn from the experts as they share their methods of how to keep the flow of keyword-rich and relevant content going.
Moderator: Michael Martin Speakers: Alison Driscoll, Interactive Copywriter & Community Manager, Zipcar Heather Lloyd-Martin, President and CEO, SuccessWorks Arnie Kuenn, President, Vertical Measures Nick Stamoulis, President and Founder, Brick Marketing
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Why Google Doesn't Like Your Backlinks Location: Salon F
Calum will look at the trends in how search engines respond to links and linking programs. In 2010, are links still king in SEO? Speakers: Calum I Mac Leod, Founder, www.ciml.co.uk
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The SEO Diet Location: Salon F
This session will focus on the rules to live by when it comes to SEO. It will then present a timeline for ongoing SEO work (content and links). Come and find out how to make your site "Fit To Be Found". Speakers: Joe Laratro, President, Tandem Interactive
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Interactive Site Reviews: Focus on InHouse SEO Location: Salon G
Get your site review with a eye towards InHouse SEO. Speakers: Ruth Burr, Client Manager, Point It Topher Kohan, SEO Coordinator, CNN.com
| | 5:30p 6:30p |
Tweetup Cocktail Hour Location: Salon H |
| Wednesday November 10, 2010 | | 07:30a |
Registration Open for Full Pass Attendees 7:30a-4pm Location: Salon H | | 07:30a 08:45a |
Continental Breakfast for Full Conference Attendees Location: Salon H | | 08:45a 9:00a |
Daily Introduction by Brett Tabke Location: Salon H | | 09:00a 09:45a |
Keynote Panel - Social Media Leading Edge Location: Salon H
Social media today is growing more complicated by the Tweet. This panel will look at todays rapidly changing social media landscape. Topics include - Twitter, Facebook, FourSquare, Flikr, YouTube and the host of social media sites out there.
Moderator: Melanie Mitchell Speakers: Chris Brogan, President, New Marketing Labs Sarah Evans, Owner, Sevans Strategy Scott Stratten, President, Un-Marketing Brian Clark, Founder, Copy Blogger Brian Solis, ,
| | 09:30a |
Registration open for Exhibit Hall Pass Attendees Location: Salon H
Registration open for exhibit hall passes only.
| | 09:45a |
Exhibit Hall Opens Location: Salon H
Exposition Hall opens to all conference attendees.
| | 10:15a 11:30a |
The Convergence of Social Media & Search Location: Salon A
Does social media prevent the need for search? Does social media play an important role in search? This session will look at both sides of the issue, and discuss where the two intersect.
Moderator: Aaron Shear Speakers: Rebecca Murtagh, Chief Strategist / President, Karner Blue Marketing LLC David Wallace, CEO, SearchRank Bill Hartzer, President, BillHartzer.com Tony Adam, Sr. Online Marketing Manager, MySpace
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Local Search and Mobile Optimization Location: Salon B
Local search now comes from a real convergence of local targeting and mobile device usage. It covers the entire spectrum from the desktop shopper to the casual "get-it-now" cellphone user. This panel will look at local search from the varying perspectives of search engines, wireless audiences, and SEO/SEM marketers.
Moderator: Brad Geddes Speakers: Michael Dorausch, President & Founder, Planet Chiropractic Eric Bramlett, Owner, One Source Realty David Klein, CEO, Purpose Inc William Leake, CEO, Apogee Search
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May Day SEO for Google Caffeine Location: Salon C
This spring Google updated their algo. It included tweaks for "page load speed" and "long tail" searches. This session will look at specific issues with what WebmasterWorld called, the "May Day" update.
Moderator: Bill Hunt Speakers: Daniel Schulman, Director of Search Marketing, Donordigital Brian Ussery, Director of SEO Technology, Search Discovery Inc. Stoyan Stefanov, Senior Yahoo! Technical, Yahoo! Inc Bruce Clay, President, Bruce Clay, Inc.
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Affiliates Potpourri - Sign Up, Pay Out and Conversion Rates Location: Salon D | | |
SEO For E-Commerce Sites Location: Salon E
Learn from leaders in the e-commerce realm about their top tactics for success utilizing search engine optimization and other online marketing practices.
Moderator: Joe Laratro Speakers: Adam Audette, CEO/President, AudetteMedia Rob Snell, Managing Partner, Gun Dog Supply William Atchison, Founder, Crawl Wall
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InHouse SEO In Depth Location: Salon F
A more indepth look at InHouse SEO from two experts in the field. Speakers: Jessica L Bowman, Founder & President, SEOinhouse.com Laura Callow, Senior Search Marketing Manager, Intuit Global Business Division
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Neuromarketing - One of the Hottest Topics in Marketing Location: Salon F
How to use Neuromarketing to better measure a consumer's preference and website performance. Many fascinating topics are directly applicable to, Affiliate Sales, Ecommerce, Shopping Cart design, site templates, and Branding. You know you want to come to this session ;-) It will change the way you do business.<br> Speakers: Roger B. Dooley, VP of Digital Marketing, Hobsons U.S.
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Interactive Site Reviews: Focus on Organic Location: Salon G
Get your Web site reviewed live by a panel of Search Engine Optimization experts in a session focused on Organic Search. Sites will be reviewed for architecture, content, meta tags and linking in a session with no presentations. This is an excellent opportunity to learn from the successes and mistakes of others. It is also a great place to ask very specific questions about your own site and its SEO.<p>Bring your business cards to the moderator or any panelist at the beginning of the session.<br> Speakers: Alan K'necht, Founder & President, K'nechtology Inc. Michael Martin, Owner, Mobile Martin Stoney deGeyter, President, Pole Position Marketing Jennifer Laycock, President, SugarSpun Marketing
| | 11:30a 12:45p |
Navigating The Complex Social Media Marketing World Location: Salon A
This session will cover the latest topics and trends in the world of Social Media. Learn from the masters about how to use Social Media as part of your online marketing strategy.
Moderator: Pat Strader Speakers: Jennifer Laycock, President, SugarSpun Marketing Kirsten Wright, Owner, Wright Creativity Rob Garner, Strategy Director, iCrossing Reem Abeidoh, Social Media Strategist, Outrider
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Keyword Research, Selection and Optimization Location: Salon B
By now you should know the importance of keywords for your search marketing campaigns. Without the right keyword list, your campaign will have no focus and you won't see results. But how do you know which keywords will work? How do you build that list?<p>This session will look at researching and developing a killer keyword list for a site or special project. It will also look at the tools available to automate the task of finding keywords and phrases.
Moderator: Stephanie Leffler Speakers: Amanda Watlington, Ph.D., Searching for Profit Stoney deGeyter, President, Pole Position Marketing Marty Weintraub, President, aimClear Ken Jurina, President, Epiar Inc
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Global Search Strategy Location: Salon C
One of the most untapped and exciting areas of Search Marketing exists in worldwide optimization. There are many challenges including language, dialect, translation, monitoring, and submissions just to name a few. Attend this session and learn from the experts about how to create a globally optimized Web site.
Moderator: Jim Banks Speakers: Prashant Puri, Director, Aquisition Marketing, BookRenter.com Michael Bonfils, International Managing Director, SEM International Andy Atkins-Krueger, Managing Director, Web Certain Europe Ltd Barry Lloyd, CEO, MicroChannel Technologies Ltd Alan Webb, CEO, ABAKUS Internet Marketing GmbH
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Emerging Media and Technologies - Social Media and Affiliates Location: Salon D
This panel will look at media, social media, and technologies that are just coming into focus. For the affiliate space, it will cover how emerging technology will lead to more advanced affiliate marketing products anging from widgets and page peel creatives to advanced affiliate reporting and smart phone applications. Attendees will walk away from this session with a better understanding of how new technology and products will impact the future of social media and the affiliate industry.<p>
Moderator: Tony Wright Speakers: Charles Calabrese, Operations Manager, buy.at Affiliate Network, buy.at Affiliate Network Kevin Henrikson, Technical Director, Henrikson Media Shawn Rorick, Author / New Media Strategist, Emerging Marketer, Inc. Scott Stratten, President, Un-Marketing
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Design, Content, and Marketing For A Mobile Website Location: Salon E
The mobile web is clearly the largest growth potential of the web. Designing and building a website aimed at mobile devices has never been more complex. From display issues to SEO and optimization, building a mobile website is almost more indepth than a traditional website. This session will look at that process and chances for success. Speakers: Kurt Noer, CEO, Customer Magnetism Nathan Mellor, CEO/Software Developer, CritterMap Software Michael Martin, Owner, Mobile Martin
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Bottom To Top SEO On an Ecommerce Website Location: Salon F
An indepth hour with Rob Snell talking about Yahoo Stores, Conversion, Proactive Selling and marketing. Speakers: Rob Snell, Managing Partner, Gun Dog Supply
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Daily Social Media Success Location: Salon F
This session focuses on little steps you should be taking everyday to create online social media success stories. Speakers: Chris Winfield, President, 10e20, LLC
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Interactive Site Reviews: Focus Brand & Reputation Management Location: Salon G
Reputation management is becoming more central to website marketing responsibilities. Whether you currently have reputation management issues to deal with, or you want to be proactive and keep reputation issues at bay, this session will teach you a lot. Want to have your own site reviewed live? <p>Give your business card to the moderator or any panelist at the beginning of the session.<br> Speakers: Brian Chappell, Sr. Social Search Strategist, Ignite Social Media giovanni gallucci, social media ninja, giovanni gallucci Matt Siltala, Owner/Chief Media Officer, Dream Systems Media Rhea Drysdale, Co-founder and COO, Outspoken Media
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Raven Tools Location: Salon H
| | 12:30p 1:30p |
Networking Lunch For All Gold Pass Attendees Location: Salon H | | 1:30p 2:45p |
Facebook Marketing Location: Salon A | | |
Monetizing and Optimizing your Blog Location: Salon B
Generating revenue with your blog and acquiring targeted readers from your blog. It is one thing to build a following, but what can you do with that following once you have it?
Moderator: Joe Laratro Speakers: Duane Forrester, Sr. Program Manager - SEO, Microsoft/MSN Brian Clark, Founder, Copy Blogger
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SEO Design & Organic Site Structure Location: Salon C
This presentation is of a more technical nature looking at site architecture challenges of today's webistes. We'll discuss what works, what doesn't and how websites can be geared towards attracting a greater audience, and consequently, greater leads.
Moderator: Christine Churchill Speakers: Scott Polk, Director of Operations, Search & Social Media Ted Ulle, Senior Search Analyst, Converseon, Inc. Michael Martin, Owner, Mobile Martin Lyndsay Walker, Director of Online Marketing, Canada's Web Shop
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CPA Marketing and Coupon Marketing Location: Salon D
This session will explore the rules, the steps to success and how to maximize CPA and Coupon marketing in the Affiliate space.
Moderator: Mike Chapman Speakers: Jim Banks, Chief Executive Officer, Global Direct Media Kris Trujillo, Owner, F5 Ads, LLC Cotter Cunningham, , WhaleShark Media
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Hosting Issues and SEO/SEM Location: Salon E
Domain and site hosting issues can cause major problems with your search traffic. Our domain experts will present their experiences, how to avoid hosting issues, and ways to minimize traffic loss during a site migration.<p>
Moderator: Derrick Wheeler Speakers: Jordan Kasteler, Co-Founder, Search & Social Ralf Schwoebel, Founder & CEO, Tradebit Inc. Scott Hendison, CEO & President, Search Commander, Inc. Owen DeLong, IPv6 Evangelist, Hurricane Electric
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Conversion Ninja Toolbox Location: Salon F
Landing page optimization can produce huge improvements in online marketing campaigns. The question is not whether you should do it, but rather how. In this fast paced solo session and Q&A with landing page optimization author and expert Tim Ash, you will learn about a number of powerful new tools that have recently become available for improving conversion rates. Learn the secrets of the conversion ninja, and become one yourself!<br> Speakers: Tim Ash, CEO, SiteTuners.com
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Interactive Site Reviews: Focus on Organic & Local Location: Salon G
Get your website reviewed live by a panel of Search Engine Optimization experts in a session focused on Organic Search. Sites will be reviewed for proper architecture, content, meta tags and linking in a session with no presentations. This is a great opportunity to learn from the successes and mistakes of others. It is also a great place to ask very specific questions about your own site and its SEO.<p>Bring your business cards to the moderator or any panelist at the beginning of the session.<br> Speakers: Robert Charlton, SEO Consultant, CharltonSEO Michael Bonfils, International Managing Director, SEM International Michael Dorausch, President & Founder, Planet Chiropractic Bill Hartzer, President, BillHartzer.com
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Link building: Using MajesticSEO to the max Location: Salon H
Majestic-SEO provides Competitive Link Intelligence to SEO specialists. We believe we are the planets most comprehensive backlinks provider, and offer a number of tools to allow access to this valuable information. <p>http://www.majesticseo.com/ Speakers: Dixon Jones, Marketing Director, Majestic SEO John Straw, CEO and Founder, InfluenceFinder Jon Henshaw, Product Manager, Raven Internet Marketing Tools
| | 2:45p 3:15 |
Exhibit Hall Refreshment Break Location: Salon H | | 3:15p 4:20p |
Social Media, Press Relations, & Brand Management Location: Salon A
The relationship between social media and press relations is red hot. Companies and PR agencies all over the world are having problems setting policies regarding engaging Social Media. Should your company be worried if our CEO puts a new resume on LinkedIn?
Moderator: Chris Winfield Speakers: Joanna Lord, CMO, YourJobStop.com Pat Strader, Founder & Managing Partner, Matterhorn Marketing giovanni gallucci, social media ninja, giovanni gallucci Autumn Truong, Senior Social Media Strategist, Cisco Systems
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Post Mortem - Banned Site Forensics Location: Salon B
What to do when your site has been banned, and your traffic is zero? Where do you go when you're locked out of the engines?
Moderator: Ken Jurina Speakers: Michael Stebbins, CEO, Founder, Market Motive Aaron Shear, Director of SEO with Shopping.com, Shopping.com an eBay Company Michael Marshall, CEO, Internet Marketing Analysts Michael Gray, President, Atlas Web Service
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Mega Site SEO Location: Salon C
Do you have a large site with more than a million pages? If so, you should definitely attend this session. This panel will look at the special issues and challenges surrounding giant sites and discuss some of the greatest practicess used by large companies to handle their mega site optimization.
Moderator: Tim Mayer Speakers: Anita Bidari, Pr. Marketing Manager, AOL Dan Perry, Director of SEO, Turner Broadcasting Derrick Wheeler, Senior Search Engine Optmization Architect, Microsoft Melanie Mitchell, SVP of Search Strategy, Digitas
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Link Building for Affiliates Location: Salon D
Link building for Affiliates is a bit of a different critter. Getting people to link to an affiliate based site is vastly different than a news or blog site. This session will look at your best strategies for researching and acquiring fresh backlinks
Moderator: Todd Friesen Speakers: Gary Shannon, Operations Manager, Web Marketing Solutions Roger Montti, Founder and Owner, martinibuster.com John Straw, CEO and Founder, InfluenceFinder Alan Webb, CEO, ABAKUS Internet Marketing GmbH
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Get Your Site on the Road Location: Salon E
This session will look at all aspects of design, building, and creating a real world workable site. In this highly practical session you'll learn how to start a new site by building the data services first. Then take the service and integrate it on Google's customized homepage, Gmail, build a Yahoo! SearchMonkey app, a Wordpress plugin, an iPhone app, Facebook app, Firefox extension, bookmarklet... the list goes on and on.<br>
Moderator: Dave Roth Speakers: Frank Bauer, Chief Mechanic, Web Tuning Garage Kristine Schachinger, CEO, SitesWithoutWalls.com
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How to Start and Grow a User Generated Content Community Location: Salon F
How to start and grow a user generated content community beyond forums with lessons learned in paying for content, spam, SEO and monetization. Speakers: Paul Edmondson, CEO, YieldBuild
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Social Media in the Public and PR Sector Location: Salon F
This session will be an in-depth discussion on utilizing social media, SEM and SEO to influence public opinion on issues critical to corporations, government, and large membership based organizations. Speakers: Mike Chapman, Partner, Apogee Campaigns
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Interactive Site Reviews: Focus on Links Location: Salon G
Get your web site reviewed live by a panel of Search Engine Marketing experts in a session focused on links. Web sites can be reviewed for inbound links, anchor text, or internal linking. Have your links examined for quality and value. This is a valuable opportunity to learn from the successes and mistakes of others. It is also a great place to ask very specific questions about your own link development campaigns.<p>Bring your business cards to the moderator or any panelist at the beginning of the session.<br> Speakers: Todd Malicoat, Independent Marketing Consultant, Meta4creations, LLC Wil Reynolds, Founder, SEER Interactive David Klein, CEO, Purpose Inc Dixon Jones, Marketing Director, Majestic SEO
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Blekko - New Kid on the Block Location: Salon H | | 04:20p 05:30p |
Super Session : Search Engines and Webmasters Location: Salon H
One of our most popular PubCon sessions, this event is also known as the Search Engine Smackdown. <p>Expect a "State of the Engines" address by the leading search engines of today. They will all run down the current status, features, and fresh offerings of their respective search spaces.<p>Related blog entry from a few years back:<br>http://www.pubcon.com/blog/index.cgi?mode=viewone&blog=1156867200 Speakers: Matt Cutts, Software Engineer, Google Inc.
| | 5:30p |
Exposition Hall Closes Location: Salon H |
| Thursday November 11, 2010 | | 08:00a-08:45 |
Continental Breakfast for Full Pass Conference Attendees Location: Salon H | | 08:00a |
Registration Open 8:00a-4:00p Location: Salon H | | 08:45a 9:00a |
Daily Introduction by Brett Tabke Location: Salon H | | 09:00a 09:45a |
Morning Keynote Location: Salon H | | 09:30a |
Exhibit Hall Passes May Register Location: Salon H | | 09:45a |
Exhibit Hall Opens Location: Salon H | | 10:15a 11:30a |
Monetizing Twitter & Other Social Media Channels Location: Salon A
Social media traffic is decidedly different from other types of search marketing traffic. Knowing how to capitalize on this huge traffic potential is critical for social media players and those new to the space. This session will look at how to capitalize on social media outlets and monetize them. Our panel of Social Media Experts will provide the ACTION steps you can take to make that happen.
Moderator: Jon Kelly Speakers: Brian Carter, CMO, BrianCarterYeah.com Jon Henshaw, Product Manager, Raven Internet Marketing Tools Brent Payne, SEO Director, Tribune Interactive
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How SMBs Can Use PR Campaigns to Grow Traffic Location: Salon B
Online PR has become a profound contributor to search engine optimization as well as proving to be its own qualified driving channel. This presentation will show how small businesses can take advantage of online PR to increase traffic links, and how to overall do good business.
Moderator: Andy Beal Speakers: Guillaume Bouchard, CEO, NVI Lee Odden, CEO, TopRank Online Marketing Sean Jackson, CEO/Creator, Ecordia
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Convergence of Online Marketing and Analytics Location: Salon C
Online marketing is thriving in today's economy because of the precise nature of site analytics. This presentation will focus on showing you how and where online marketing and analytics intersect. Without analytics, you won't know where your ideas are working and where you're wasting your precious resources. Analytics prove your search engine marketing results.<br> <p>
Moderator: Joe Laratro Speakers: Alan K'necht, Founder & President, K'nechtology Inc. Tom Critchlow, Head of Search, Distilled Ltd Lauren Vaccarello, Founder, lvlogic
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Linkfluence: Buying Links With Maximum Juice and Minimum Risk Location: Salon D
Link buying is a more advanced area of SEO. There are inherent risks of violating the search engine guidelines: know what you're doing before you create a problem for your site. This session will examine how to buy links and minimize the risk.
Moderator: Jake Baillie Speakers: Todd Malicoat, Independent Marketing Consultant, Meta4creations, LLC Rand Fishkin, CEO & Co-Founder, SEOMoz Calum I Mac Leod, Founder, www.ciml.co.uk Jim Boykin, CEO, We Build Pages
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Modern Community Administration Location: Salon E
Running a forum in 2010 is vastly different than just a few years ago. How communities have had to adpat to the rapidly changing social media world.
Moderator: Brett Tabke Speakers: Matt Mickiewicz, Co-Founder, SitePoint, 99designs & Flippa Brett Tabke, CEO, WebmasterWorld.com Roger B. Dooley, VP of Digital Marketing, Hobsons U.S.
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Information Architecture Location: Salon F
Information Architecture is the bedrock of web development -- so very basic that it often gets left on "default" while the graphics department dives into making things look pretty. But choosing and labeling the buckets for your web content can be the hidden "make or break" factor. This Spotlight Session focuses on how to tap IA power for your web venture. Then we'll take it to the next level and sort out how platform and CMS decisions impact development, maintenance, and even search engine success. Speakers: Ted Ulle, Senior Search Analyst, Converseon, Inc. Aaron Kronis, Director of SEO, Wpromote Inc.
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Interactive Site Reviews : Focus on E-Commerce Location: Salon G
Get your Web site e-commerce strategy reviewed live by a panel of Search Engine Marketing experts. Anything goes in this session, where sites can be reviewed for SEM or SEO, examined for links, content, optimization, architecture, or other areas of interest. This is a great opportunity to learn from the successes and mistakes of others. It is also a great place to ask very specific questions about your own Web site or online marketing campaign.<p>Bring your business cards to the moderator or any panelist at the beginning of the session.<p> Speakers: Rob Snell, Managing Partner, Gun Dog Supply
| | 11:30a 12:45p |
Online Brand Management Strategies Location: Salon A
Online brand management becomes more complex by the day due to faster indexing by search engines, real-time search, and the power of social media. This session will cover the basics of brand management tactics.
Moderator: Joe Laratro Speakers: Tony Wright, CEO/Founder, WrightIMC Kenny Hyder, Independent Marketing Consultant, Kenny Hyder Consulting Sean Jackson, CEO/Creator, Ecordia Krista Neher, CEO, BootCampDigital
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Optimizing Your Site for Contextual Ads Location: Salon B
Google Adsense made it very easy for the for the average website owner to make money and be profitable from their online business venture. This panel will discuss the tricks of the trade and help you optimize your site for money from any contextual program.
Moderator: Jessica L Bowman Speakers: Jaan Janes, President, Business & Product Development Seevast, Seevast Matt Tuens, Founder & CEO, AcuVox Matt Daimler, Founder, The Guru Group LLC John Ellis, Search Engine Marketing, Sticky Sheep
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Analytics Vendors and Package Implementation Location: Salon C
These days, analytics is one of the core aspects of any online business venture. Come see the top vendors and learn all about the lastest and most popular features for each of their platforms.
Moderator: Joanna Lord Speakers: Richard Zwicky, CEO, Enquisite Trevor Claiborne, , Chris Zaharias, VP SearchCenter, Omniture
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Real World Low-Risk High-Reward Link Building Location: Salon D
Link building can be done organically and strategically. This session covers the latest tactics used by top link builders to increase the popularity of a webiste with quality and relevant inbound links.
Moderator: Lee Odden Speakers: Greg Hartnett, President, Best of The Web Dixon Jones, Marketing Director, Majestic SEO Rae Hoffman, CEO, Outspoken Media Aaron Shear, Director of SEO with Shopping.com, Shopping.com an eBay Company
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Starting a Community Location: Salon E
vBulletin is one of the top forum software programs on the market. This session will touch on the art and science of creating and running a vBulletin community.
Moderator: Brett Tabke Speakers: Sanjay Sabnani, CEO/Founder, CrowdGather Roger B. Dooley, VP of Digital Marketing, Hobsons U.S. Erika Tabke, Founder, dotIVF
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Real World Secrets of Local Search Location: Salon F
How to get your community writing 5 star reviews, ranking for everything local, etc.. Basically go from local small business to local 800lb gorilla Speakers: Michael Dorausch, President & Founder, Planet Chiropractic
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Interactive Site Review : Organic Focus Location: Salon G | | 12:30p 1:30p |
Networking Lunch For All Gold Pass Attendees Location: Salon H | | 1:30p 2:45p |
Tools for Competitive Intelligence Location: Salon A
Competitive research online can reveal a wealth of valuable intelligence about not only your competition, but also the need-to-know activity in your industry. Learn from the experts about competitive intelligence tools and how to effectively use them.
Moderator: Todd Friesen Speakers: Michael Gray, President, Atlas Web Service Michael Streko, Co-Founder, KnowEm LLC Matt Siltala, Owner/Chief Media Officer, Dream Systems Media Andy Beal, Internet Marketing Consultant, Marketing Pilgrim LLC
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Protecting Your Brand Location: Salon B
It's already well established that social networks provide recognizable brands with the means to connect with consumers outside of traditional advertising. However, the proliferation of these social media initiatives creates additional risk for businesses online. Anyone online, real customer or not, with negative feedback, now has a relevant forum to air grievances. The successful infiltration by only a few well equipped brand assassins can quickly place a brand under siege with loss of equity as the inevitable result. Speakers: Julius Shorzman, Head of Product, LivePerson Brett Tabke, CEO, WebmasterWorld.com Amanda Watlington, Ph.D., Searching for Profit
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Social Media Measurement and Signals Location: Salon C
Social media is the fastest online marketing channel. Measuring those efforts is top of mind for those doing the engaging. This session will examine tools and practices for measuring results of social media marketing.
Moderator: Carolyn Shelby Speakers: Adam Proehl, Managing Partner, NordicClick Interactive Dan Zarrella, Viral Marketing Scientist, HubSpot.com Joe Fernandez, Founder/CEO, Klout
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SEO/SEM Tools Location: Salon D
Many online marketers have excellent skills in a couple of different areas, but the rest of the available tactics are underutilized. In this session, experts will discuss the most up-to-date tools in search engine marketing. Come learn all about search engine optimization, pay-per-click and more, so you can add more bang for your marketing buck.
Moderator: Kate Morris Speakers: Jon Henshaw, Product Manager, Raven Internet Marketing Tools Kevin Henrikson, Technical Director, Henrikson Media Aaron Kronis, Director of SEO, Wpromote Inc. Rand Fishkin, CEO & Co-Founder, SEOMoz
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UGC Crowd Sourcing Your Success Location: Salon E
How to use the new age of tools and marketplaces to outsource, optimize, and maximize your success on the cheap.
Moderator: Michael Martin Speakers: Matt Mickiewicz, Co-Founder, SitePoint, 99designs & Flippa Chas Edwards, CRO, Digg
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SEO 2010 - Greg Boser Location: Salon F
An hour with Greg Boser. What's the worst that could happen? I honestly have no idea what Greg is going to talk about. Probably the Lakers back-to-back championship. After that, I bet he talks about the current state of SEO. Speakers: Greg Boser, President, 3 Dog Media
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Interactive Site Reviews Location: Salon G
Get your Web site reviewed live by a panel of Search Engine Optimization experts in a session focused on dynamic sites. These sites often face challenges with duplicate content, customizing templates and databases, and indexing issues. Sites can be reviewed for SEM or SEO, examined for links, content, optimization, architecture, or other areas of interest. This is a great opportunity to learn from the successes and mistakes of others. It is also a great place to ask very specific questions about your own Web site or online marketing campaign.<p>Bring your business cards to the moderator or any panelist at the beginning of the session.
Moderator: Scott Polk Speakers: Gillian Muessig, President, SEOmoz, Inc. Roger Montti, Founder and Owner, martinibuster.com Tony Wright, CEO/Founder, WrightIMC
| | 2:45p 3:15 |
Exhibit Hall Refreshment Break Location: Salon H | | 3:15p 4:20p |
Legal Issues of Domain Names and Trademarks Location: Salon A
Trademarks, domain names, and click fraud are legal issues related to search engine marketing that you need to be aware of. This panel will look at the current state of trademarks, click fraud, and some privacy issues related to search engine marketing. Speakers: Deborah Wilcox, Partner, Baker & Hostetler LLP Clarke Walton, Founder, Walton Law Firm David Mink, Co-Owner/Chief Legal Counsel, Dream Systems Media
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Post Click Marketing: Landing Page Optimization Location: Salon C
Online marketers can do a great job driving traffic to sites but sometimes forget to optimize the site itself for conversions. Ths presentation will cover post click marketing tactics to maximize your revenue.
Moderator: Joe Laratro Speakers: Taylor Pratt, Product Marketing Manager, Raven Internet Marketing Tools Gabriel Goldenberg, VP Marketing, SEO ROI Services Scott Brinker, President & CTO, ion interactive, inc. Chris Goward, CEO, WiderFunnel Marketing Optimization
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Community Hacking: 96 Baiting Strategies You Can Employ Location: Salon D
Link-baiting is a topic that makes some people snicker when they hear it. However, the complexities and subtleties are a fascinating combination of clever copywriting and strategic placement. Did you know that there are 12 types of links? Moreover, there are eight types of link bait to get those 12 types of links? That means there are 96 different strategies to get links. This session will look at the eight and the twelve.
Moderator: Aaron Shear Speakers: David Klein, CEO, Purpose Inc Todd Malicoat, Independent Marketing Consultant, Meta4creations, LLC Bill Hartzer, President, BillHartzer.com Gillian Muessig, President, SEOmoz, Inc.
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Website and Content Protection - Scraper Prevention Location: Salon E
Every had your content stolen? Ever seen your hard earned work rank higher on a competitors site than on yours? This session will look at ways you can prevent getting your site ripped.
Moderator: Brett Tabke Speakers: William Atchison, Founder, Crawl Wall Brett Tabke, CEO, WebmasterWorld.com
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Content Marketing Optimization Location: Salon F
Content is the essential basis for successful social media and search engine marketing. Digital assets, rich media, structured data, web pages, MS Office and PDF docs as well as content created and shared by consumers all offer opportunities for optimization. If content can be searched online, it can be optimized for better marketing performance.<p>Online marketing is increasingly competitive and brand marketers world-wide are seeking real advantages that will improve the efficiency and impact of their Social Media and SEO efforts. This spotlight session provides unique insight from an agency that “walks the talk” on Social SEO including examples of content based optimization strategies and processes as well as tactics for the sourcing, creation and promotion of optimized content on the social web.<br> Speakers: Lee Odden, CEO, TopRank Online Marketing
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Location: Salon F
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Interactive Site Reviews : Focus on Organic Location: Salon G
Get your Web site reviewed live by a panel of Search Engine Marketing experts. Anything goes in this session, where sites can be reviewed for SEM or SEO, examined for links, content, optimization, architecture, or other areas of interest. This is a great opportunity to learn from the successes and mistakes of others. It is also a great place to ask very specific questions about your own Web site or online marketing campaign.<p>Bring your business cards to the moderator or any panelist at the beginning of the session.<p> Speakers: Greg Boser, President, 3 Dog Media Michael Gray, President, Atlas Web Service Todd Friesen, Vice President of Search, Position Technologies
| | 04:20p 05:30p |
Social Media Pay Day Location: Salon A | | |
Multivariate Testing and Conversion Tweaking Location: Salon B
Getting traffic to your site is an important step. The finishing part of the picture is getting your site to convert those visitors into customers. This panel will look at ways that you can increase your site performance.
Moderator: Jake Baillie Speakers: Janet Driscoll Miller, President & CEO, Search Mojo Matt Craine, VP of Online Media, Catalogs.com Jason Cooper, Director, Value Added Services, Efficient Frontier
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Competitors from the Darkside - Rogue SEO Tactics Location: Salon C
The dark side of SEO life and how to protect your site from it. How competitors can get you kicked out of Google. What reputation hacks are out there? What can you do to get higher rank without SEO involved?
Moderator: Joe Laratro Speakers: Steve Plunkett, Director, Search, M/C/C Carolyn Shelby, Web Experience Manager, United Way of Metro Chicago giovanni gallucci, social media ninja, giovanni gallucci Brett Tabke, CEO, WebmasterWorld.com
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Affiliate Transparency and Increasing Pay Outs Location: Salon D | | |
State of Domaining Location: Salon E | | |
Advanced PPC Management Location: Salon F
Kate Morris on PPC. Speakers: Kate Morris, SEO Consultant, Distilled Consulting
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Advanced PPC and other Paid Online Media Strategies Location: Salon F
Move beyond the obvious (but often called advanced) PPC tactics of long-tail, negative keywords, dynamic keyword insertion, and ABT (always be testing). Let's get outside the box and look at some tried and true, but still kinda "out there" strategies and tactics that will leave your competition in the DUST.<br> Speakers: William Leake, CEO, Apogee Search
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Interactive Site Reviews: Focus - Social Media Location: Salon G
Get your website reviewed live by a panel of Search Engine Marketing experts in a session focused on Social Media. Sites can be examined for marketing techniques, channels, links and more. <p>Bring your business cards to the moderator or any panelist at the beginning of the session.<br> Speakers: Tony Adam, Sr. Online Marketing Manager, MySpace Tracy Falke, Head of Content, Search & Social, Freestyle Interactive Brian Carter, CMO, BrianCarterYeah.com
| | 5:00p |
Exposition Hall Closes Location: Salon H | | 7:30p-Whenever |
EPIC PUB CRAWL : Official PubCon Wrap Party - Vegas Baby! | | [Day 1] [Day 2] [Day 3] [Build Your Show Itinerary] |
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Note: WebmasterWorld reserves the right to make required changes to this program. Our best efforts will be given to keep sessions as currently represented. However, circumstances may result in changes to presentation topic or speakers involved.
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