Reputation management is one of the hottest topics in online marketing today. Protect your reputaion and brand online with the right strategies in SEO, PR, PPC and social media. Reputation management issues will be harder to manage as time goes on, so if you haven't already had a problem in this area -- be prepared.

Moderator: Krista Neher
Speakers:
Andy Beal, Internet Marketing Consultant, Marketing Pilgrim LLC
Rhea Drysdale, Co-founder and COO, Outspoken Media
Tony Wright, CEO/Founder, WrightIMC
Todd Friesen, Vice President of Search, Position Technologies

PPC - pay per click - can be tremendously robust and efficient for acquiring customers. If you aren't considering a PPC campaign or figuring out how to optimize an existing campaign, you're being left behind. This intro-to-medium skill level session offers an in-depth look at the major PPC players, and the best techniques for your campaign.

Moderator: Daniel Boberg
Speakers:
Christine Churchill, President, KeyRelevance
Brad Geddes, Founder, bgTheory.com
Craig Danuloff, President, ClickEquations Inc

If you have a do-it-yourself attitude, then you're probably relying on your own skills for your site SEO. Our panelists are veteran in-house search engine optimizers, and will reveal the best tips, tools and techniques for doing SEO in house. Learn all about the challenges and complications that might arise and the best way to deal with them in order to meet your SEO goals.

Moderator: Melanie Mitchell
Speakers:
Ash Nallawalla, CEO, TrainSEM
Josh Gampel, Vice President, Onward Search
Garrett Rent, Senior Manager, SEO, Sallie Mae Inc.
Jessica L Bowman, Founder & President, SEOinhouse.com

Listen to experts from top affiliate marketing agencies discuss the inside story on the top four affiliate networks: Commission Junction, LinkShare, Google and ShareASale. Examine what is unique about each and what affiliates need to know to succeed. Do you understand why you need to start an affiliate program of your own?

Moderator: Chuck Hamrick
Speakers:
Jamie Birch, President, JEBCommerce
Griffin Granberg, CEO, Clearvision Media
Adam Riemer, President, Adam Riemer Marketing, LLC.

CSS today is synonymous with Web 2.0. Techniques involve a lot more than just tweaking your links to remove the underline. This session will discuss the cut corners, the non-underlined links, the freaky mouse-overs, and other code-beautification techniques. Our panelists will also discuss how to update your HTML code to match what is evolving on the web.

Moderator: Ralf Schwoebel
Speakers:
Todd Keup, CEO, Magnifisites
Ted Ulle, Senior Search Analyst, Converseon, Inc.
Dawn Wentzell, Senior Account Manager, Outspoken Media
Benj Arriola, SEO Director, Internet Marketing Inc

Social Media Marketing doesn't have to be black magic and soft-focus-unicorns-and-rainbows. Science and real, hard data can get us beyond the same-old "engage in the conversation" and "be authentic" advice. Learn what drives people to share information and opinions online, and learn scientifically proven practices for spreading your content virally through social media. You'll have plenty of time for Q&A with Dan Zarrella, social media and viral marketing scientist and author of "The Social Media Marketing Book."
Speakers:
Dan Zarrella, Viral Marketing Scientist, HubSpot.com

The story of how we targetted Retweets and Influentials. How we increased our bottom line by 30% in 9 months and you can too. Using Twitter effectively.
Speakers:
Brett Tabke, CEO, WebmasterWorld.com

The biggest names in Search Engine Marketing are ready to review your site. Live site reviews for session attendees are the highlights of this session - you can opt to have yours critiqued. Even if you're just there to watch the process, our panelists will give you excellent examples of SEM techniques and answer your SEM questions.<p>Bring your business cards to the moderator or any panelist at the beginning of the session.
Speakers:
Brian Combs, Principal, ionadas local
Tim Ash, CEO, SiteTuners.com
Arnie Kuenn, President, Vertical Measures

Twitter is everywhere and should be a part of your marketing campaign. Do you know which Twitter tools to use? This session will review the latest and greatest in applications developed for this micro-blogging, social media website.

Moderator: Jerry West
Speakers:
Tracy Falke, Head of Content, Search & Social, Freestyle Interactive
Brian Breslin, CEO, Infinimedia, Inc.
Dan Zarrella, Viral Marketing Scientist, HubSpot.com

Writing a good advertisement is only half of the battle. Once someone is on your site the conversion process must begin immediately. This session will discuss the process of cleaning up your landing pages to make them produce as much as possible.

Moderator: Ken Jurina
Speakers:
Tim Ash, CEO, SiteTuners.com
Brad Geddes, Founder, bgTheory.com
Kate Morris, SEO Consultant, Distilled Consulting
Joanna Lord, CMO, YourJobStop.com

Plus ca change, plus c'est la meme chose. Seven years ago, the topic was keywords. Two years ago, the topic was keywords. This year, well, you guessed it. Keywords remain an integral part of any SEO campaign. You can have the prettiest pages in the world, with wonderfully-written copy; but if you don't have a grasp on what your core keywords should be, you are losing out. Better your rankings and increase your relevant click-throughs by thoroughly landing your keywords.

Moderator: Joe Laratro
Speakers:
Wil Reynolds, Founder, SEER Interactive
Craig Paddock, Managing Partner, Boost Search Marketing
Carolyn Shelby, Web Experience Manager, United Way of Metro Chicago
Mark Jackson, President / CEO, VIZION Interactive, Inc.

Cost per action (CPA) is another method to get traffic. As another facet of Search Engine Marketing, CPA and affiliate networks need to be addressed.<br>This session offers an in-depth look at the major issues and opportunities related to affiliate networks and Cost Per Action programs.

Moderator: Lisa Riolo
Speakers:
Peter Bordes, CEO, MediaTrust
James Martell, President, Net Guides Publishing Inc.
Ryan Peddycord, CEO, Resource Nation, Inc.

This session sorts through script and multimedia acquisition, installation, management, security, and updating. Our expert panel discusses how to set up a dynamic scripted web site environment starting the moment they hand you the root password. This is a must-attend for DIY webmasters, and those putting on the technical hat for the first time.<br>

Moderator: Jake Baillie
Speakers:
Todd Keup, CEO, Magnifisites
Frank Bauer, Chief Mechanic, Web Tuning Garage
Ralf Schwoebel, Founder & CEO, Tradebit Inc.

Developing a Search Center of Excellence - how to integrated training, management, keyword management etc into a company
Speakers:
Bill Hunt, President, Back Azimuth Consulting

In this session we'll take a look at different types of SEOs you can hire based on your needs, and the qualities you should look for in each type, plus SEO title examples, and current salaries for various levels of SEOs.
Speakers:
Laura Lippay, Partner, Nine by Blue

Get your website reviewed live by a panel of Search Engine Marketing experts in a session focused on SEO design and usability. Using live examples from attendees' sites, you'll learn how users interact with a site, how traffic is should flow through your site, and how to tweak your design to increase your conversion rates. <p>If you would like your site reviewed during the session, pring your business cards to the moderator or any panelist before the start.<br>
Speakers:
Ted Ulle, Senior Search Analyst, Converseon, Inc.
Kristine Schachinger, CEO, SitesWithoutWalls.com

Twitter is still the hot topic. Find out more about the latest trends in Twitter and where things are headed. If your strategy does not include Twitter, your marketing campaign is incomplete.

Moderator: Krista Neher
Speakers:
Warren Whitlock, Social Media Strategist, BestSellerAuthors.com
Dan Zarrella, Viral Marketing Scientist, HubSpot.com
Chris Winfield, President, 10e20, LLC

The SEO/SEM process within large organizations can be difficult and involved. Project ownership and competing goals are common complaints among search marketing professionals in large organizations. This panel will tackle the huge problems of working on websites within that environment.

Moderator: Joe Laratro
Speakers:
Laura Callow, Senior Search Marketing Manager, Intuit Global Business Division
Allison Fabella, SEO Manager, Atlanta Journal-Constitution
Laura Lippay, Partner, Nine by Blue
Topher Kohan, SEO Coordinator, CNN.com

We have had two years to adjust to the major search engine results page changes. It is clear those links that searchers first see aren't at all what they used to be. The SERPs are more complex, and that means optimization is more complex, too. This session will examine search engine results pages with the images, videos, stock quotes, weather and other snippets included, and address the changes that marketers must make.

Moderator: Christine Churchill
Speakers:
Andrew Beckman, CEO, Location3 Media
Greg Boser, President, 3 Dog Media
Brian Combs, Principal, ionadas local
Greg Boser, President, 3 Dog Media

The affiliate PPC advertising space becomes increasingly complex as more new sites enter the marketplace. The experts on this panel will look at issues surrounding PPC ad buys from an affiliate angle, as well as the campaign managment side.

Moderator: Mark Jackson
Speakers:
Jim Banks, Chief Executive Officer, Global Direct Media
Nicolle Pangis, SVP, Product Management, Global Media and Technology, 24/7 Real Media, Inc.
David Naffziger, President & CEO, BrandVerity, Inc.
Andrew Lawrence, Founder and CEO, The JAR Group

Wordpress has become the handy dandy one-size-fits-all CMS for the web masses that want a website quickly and efficiently. This session will look at streamlining and optimization WordPress.

Moderator: Sean Jackson
Speakers:
Gregg Banse, President, 7th Pixel
Carolyn Shelby, Web Experience Manager, United Way of Metro Chicago
Scott Hendison, CEO & President, Search Commander, Inc.
Ben Cook, SEO Manager, Network Solutions

When you type the name of your company into Google, do you like what you see? Does RipOff Report keep you awake at night? Renowned online reputation management expert Andy Beal will reveal the tactics he uses to help his clients clean up their Google reputation by pushing down negative results.
Speakers:
Andy Beal, Internet Marketing Consultant, Marketing Pilgrim LLC

In this session Tony Wright will review strategies that agencies and in-house personnel can employ to enhance a company's reputation before a crisis strikes. Wright will cover online review management, search engine results page sculpting, crisis planning and more.<br>
Speakers:
Tony Wright, CEO/Founder, WrightIMC

Witness as the SEO experts review sites LIVE. The best way to learn is to see things in action; attendees' sites will be reviewed and critiqued for SEO techniques. Our panelists will offer concrete advice on ways to improve a site's SEO, ASAP.<p>Bring your business cards to the moderator or any panelist at the beginning of the session.

Moderator: Ted Ulle
Speakers:
Eric Enge, President, Stone Temple Consulting Corporation
Bill Hunt, President, Back Azimuth Consulting
Stephan Spencer, Vice President, SEO Strategies, Covario

This panel will examine the latest tactics of using social media Websites and Twitter as part of a successful PR campaign.

Moderator: Mark Jackson
Speakers:
Sarah Evans, Owner, Sevans Strategy
Lisa Buyer, President/CEO, The Buyer Group
Sean Jackson, CEO/Creator, Ecordia

The PPC programs from the search engines have grown more complicated and robust over the years, with the number of variables related to ad text, bidding, budgeting, targeting, positioning, and distribution rising considerably. While some small and well-structured campaigns can run with little or no maintenance, the challenges for managing large-scale PPC campaigns across multiple channels compounds daily. This session will examine real-life examples of large scale bid management complete with techniques and tools.

Moderator: Daniel Boberg
Speakers:
Eric Enge, President, Stone Temple Consulting Corporation
Kevin Lee, Executive Chairman, Didit.com
Wister Walcott, Co-Founder & VP of Products, Marin Software
Dave Roth, Director of Search Engine Marketing, Yahoo! Inc

Optimizing for multimedia is vastly different from text-based content optimization. This session will look at the special problems and opportunities of optimizing for Audio, Video, Flash, and other embedded content. We'll look at listings for various sources, including traditional search engines and multimedia engines such as YouTube.

Moderator: Joe Laratro
Speakers:
Brian MacDonald, Director of Search Marketing, Barefoot Proximity
Morgan Brown, director of marketing, TurnHere Internet Video
Wesley Cox, CEO, Winston Media
Marty Weintraub, President, aimClear

The current affiliate space is filled with information of varying quality. However, once you hear from people with real world experiences and case studies, it starts to be a clearer picture.

Moderator: Stephanie Leffler
Speakers:
Kim Salvino, Sr. Account Mgr. & Affiliate Evangelist, buy.at Affiliate Network
Dixon Jones, Marketing Director, Majestic SEO
Tony Economou, President, Citires
Keith Posehn, President, Zorz

This session looks at e-commerce sites designed to sell products, products and more products. Join those who have done this from the very beginning, and learn about site and product optimization, shopping cart issues, monetary concerns, presentation, and traffic ideas.

Moderator: Brett Tabke
Speakers:
Rob Snell, Managing Partner, Gun Dog Supply
Khalid Saleh, President and Co-Founder, Invesp
Paul Boisvert, Lead Product Manager, Yahoo! Merchant Solutions, Yahoo!

Tools save you time and money and make you more efficient. This session covers a variety of tools including SEO tools, link tools, and PPC tools as well as keyword and competitive intelligence tools. Stay sane marketing online and use tools to take the drudgery out of your job.<p>
Speakers:
Christine Churchill, President, KeyRelevance

Brad Geddes on AdWords.
Speakers:
Brad Geddes, Founder, bgTheory.com

Get your web site reviewed live by a panel of Search Engine Marketing experts in a session focused on affiliates. Learn the best ways to make your site more profitable or make more money from your affiliate program.<p>Bring your business cards to the moderator or any panelist at the beginning of the session.<br>

Moderator: Chuck Hamrick
Speakers:
Rae Hoffman, CEO, Outspoken Media
Jim Banks, Chief Executive Officer, Global Direct Media
David Naffziger, President & CEO, BrandVerity, Inc.

Learn the latest about geo location marketing through applications and services like Foursquare and Gowalla. These social media apps have created new avenues to drive customers to your business.

Moderator: Jessica L Bowman
Speakers:
Vince Blackham, Founder & President, Primary Affect
Gib Olander, Director of Business Development, Localeze
Brian Breslin, CEO, Infinimedia, Inc.

Sure, you've figured out how to funnel all of the traffic to your site. But are you paying attention to those post-click behaviors? The panelists in this session will examine ways to keep the process going. Know how to convert traffic once they make it to your site.

Moderator: Kate Morris
Speakers:
John Ellis, Search Engine Marketing, Sticky Sheep
George Aspland, Founder & President, eVision, LLC
Janet Driscoll Miller, President & CEO, Search Mojo
Brian Massey, Conversion Scientist, Conversion Sciences

Some of the best SEOs in the game will be on this panel. This is an expert-level session. There will be brief coverage of on-page items such as titles, tags, text and URLs. But the focus will be on the real money of SEO: off-page criteria. Links, links, links.

Moderator: Carolyn Shelby
Speakers:
Stephan Spencer, Vice President, SEO Strategies, Covario
Greg Boser, President, 3 Dog Media
Laura Coltrin, Co-Founder, Search Scholars
Mike Grehan, VP, Global Content Director, Incisive Media

Affiliate gurus have a large book of strategies to choose from when dealing with the wild world of affiliate programs. This panel will cover recent trends in the affiliate space, from PPC to running your own affiliate program.

Moderator: Joanna Lord
Speakers:
Elisabeth Archambault, Freelance Affiliate Marketer, Wedding-Resources
Rae Hoffman, CEO, Outspoken Media
Jerry West, President, SEORevolution

Content, content, content. Searchers are looking for it, and the engines know that content is key. Developing a strong content development strategy (and then following it) is the most basic thing you can do for long-term search engine optimization success.<p>Come learn from the experts as they share their methods of how to keep the flow of keyword-rich and relevant content going.

Moderator: Michael Martin
Speakers:
Alison Driscoll, Interactive Copywriter & Community Manager, Zipcar
Heather Lloyd-Martin, President and CEO, SuccessWorks
Arnie Kuenn, President, Vertical Measures
Nick Stamoulis, President and Founder, Brick Marketing

Calum will look at the trends in how search engines respond to links and linking programs. In 2010, are links still king in SEO?
Speakers:
Calum I Mac Leod, Founder, www.ciml.co.uk

This session will focus on the rules to live by when it comes to SEO. It will then present a timeline for ongoing SEO work (content and links). Come and find out how to make your site "Fit To Be Found".
Speakers:
Joe Laratro, President, Tandem Interactive

Get your site review with a eye towards InHouse SEO.
Speakers:
Ruth Burr, Client Manager, Point It
Topher Kohan, SEO Coordinator, CNN.com

Social media today is growing more complicated by the Tweet. This panel will look at todays rapidly changing social media landscape. Topics include - Twitter, Facebook, FourSquare, Flikr, YouTube and the host of social media sites out there.

Moderator: Melanie Mitchell
Speakers:
Chris Brogan, President, New Marketing Labs
Sarah Evans, Owner, Sevans Strategy
Scott Stratten, President, Un-Marketing
Brian Clark, Founder, Copy Blogger
Brian Solis, ,

Registration open for exhibit hall passes only.

Exposition Hall opens to all conference attendees.

Does social media prevent the need for search? Does social media play an important role in search? This session will look at both sides of the issue, and discuss where the two intersect.

Moderator: Aaron Shear
Speakers:
Rebecca Murtagh, Chief Strategist / President, Karner Blue Marketing LLC
David Wallace, CEO, SearchRank
Bill Hartzer, President, BillHartzer.com
Tony Adam, Sr. Online Marketing Manager, MySpace

Local search now comes from a real convergence of local targeting and mobile device usage. It covers the entire spectrum from the desktop shopper to the casual "get-it-now" cellphone user. This panel will look at local search from the varying perspectives of search engines, wireless audiences, and SEO/SEM marketers.

Moderator: Brad Geddes
Speakers:
Michael Dorausch, President & Founder, Planet Chiropractic
Eric Bramlett, Owner, One Source Realty
David Klein, CEO, Purpose Inc
William Leake, CEO, Apogee Search

This spring Google updated their algo. It included tweaks for "page load speed" and "long tail" searches. This session will look at specific issues with what WebmasterWorld called, the "May Day" update.

Moderator: Bill Hunt
Speakers:
Daniel Schulman, Director of Search Marketing, Donordigital
Brian Ussery, Director of SEO Technology, Search Discovery Inc.
Stoyan Stefanov, Senior Yahoo! Technical, Yahoo! Inc
Bruce Clay, President, Bruce Clay, Inc.

Learn from leaders in the e-commerce realm about their top tactics for success utilizing search engine optimization and other online marketing practices.

Moderator: Joe Laratro
Speakers:
Adam Audette, CEO/President, AudetteMedia
Rob Snell, Managing Partner, Gun Dog Supply
William Atchison, Founder, Crawl Wall

A more indepth look at InHouse SEO from two experts in the field.
Speakers:
Jessica L Bowman, Founder & President, SEOinhouse.com
Laura Callow, Senior Search Marketing Manager, Intuit Global Business Division

How to use Neuromarketing to better measure a consumer's preference and website performance. Many fascinating topics are directly applicable to, Affiliate Sales, Ecommerce, Shopping Cart design, site templates, and Branding. You know you want to come to this session ;-) It will change the way you do business.<br>
Speakers:
Roger B. Dooley, VP of Digital Marketing, Hobsons U.S.

Get your Web site reviewed live by a panel of Search Engine Optimization experts in a session focused on Organic Search. Sites will be reviewed for architecture, content, meta tags and linking in a session with no presentations. This is an excellent opportunity to learn from the successes and mistakes of others. It is also a great place to ask very specific questions about your own site and its SEO.<p>Bring your business cards to the moderator or any panelist at the beginning of the session.<br>
Speakers:
Alan K'necht, Founder & President, K'nechtology Inc.
Michael Martin, Owner, Mobile Martin
Stoney deGeyter, President, Pole Position Marketing
Jennifer Laycock, President, SugarSpun Marketing

This session will cover the latest topics and trends in the world of Social Media. Learn from the masters about how to use Social Media as part of your online marketing strategy.

Moderator: Pat Strader
Speakers:
Jennifer Laycock, President, SugarSpun Marketing
Kirsten Wright, Owner, Wright Creativity
Rob Garner, Strategy Director, iCrossing
Reem Abeidoh, Social Media Strategist, Outrider

By now you should know the importance of keywords for your search marketing campaigns. Without the right keyword list, your campaign will have no focus and you won't see results. But how do you know which keywords will work? How do you build that list?<p>This session will look at researching and developing a killer keyword list for a site or special project. It will also look at the tools available to automate the task of finding keywords and phrases.

Moderator: Stephanie Leffler
Speakers:
Amanda Watlington, Ph.D., Searching for Profit
Stoney deGeyter, President, Pole Position Marketing
Marty Weintraub, President, aimClear
Ken Jurina, President, Epiar Inc

One of the most untapped and exciting areas of Search Marketing exists in worldwide optimization. There are many challenges including language, dialect, translation, monitoring, and submissions just to name a few. Attend this session and learn from the experts about how to create a globally optimized Web site.

Moderator: Jim Banks
Speakers:
Prashant Puri, Director, Aquisition Marketing, BookRenter.com
Michael Bonfils, International Managing Director, SEM International
Andy Atkins-Krueger, Managing Director, Web Certain Europe Ltd
Barry Lloyd, CEO, MicroChannel Technologies Ltd
Alan Webb, CEO, ABAKUS Internet Marketing GmbH

This panel will look at media, social media, and technologies that are just coming into focus. For the affiliate space, it will cover how emerging technology will lead to more advanced affiliate marketing products anging from widgets and page peel creatives to advanced affiliate reporting and smart phone applications. Attendees will walk away from this session with a better understanding of how new technology and products will impact the future of social media and the affiliate industry.<p>

Moderator: Tony Wright
Speakers:
Charles Calabrese, Operations Manager, buy.at Affiliate Network, buy.at Affiliate Network
Kevin Henrikson, Technical Director, Henrikson Media
Shawn Rorick, Author / New Media Strategist, Emerging Marketer, Inc.
Scott Stratten, President, Un-Marketing

The mobile web is clearly the largest growth potential of the web. Designing and building a website aimed at mobile devices has never been more complex. From display issues to SEO and optimization, building a mobile website is almost more indepth than a traditional website. This session will look at that process and chances for success.
Speakers:
Kurt Noer, CEO, Customer Magnetism
Nathan Mellor, CEO/Software Developer, CritterMap Software
Michael Martin, Owner, Mobile Martin

An indepth hour with Rob Snell talking about Yahoo Stores, Conversion, Proactive Selling and marketing.
Speakers:
Rob Snell, Managing Partner, Gun Dog Supply

This session focuses on little steps you should be taking everyday to create online social media success stories.
Speakers:
Chris Winfield, President, 10e20, LLC

Reputation management is becoming more central to website marketing responsibilities. Whether you currently have reputation management issues to deal with, or you want to be proactive and keep reputation issues at bay, this session will teach you a lot. Want to have your own site reviewed live? <p>Give your business card to the moderator or any panelist at the beginning of the session.<br>
Speakers:
Brian Chappell, Sr. Social Search Strategist, Ignite Social Media
giovanni gallucci, social media ninja, giovanni gallucci
Matt Siltala, Owner/Chief Media Officer, Dream Systems Media
Rhea Drysdale, Co-founder and COO, Outspoken Media

Generating revenue with your blog and acquiring targeted readers from your blog. It is one thing to build a following, but what can you do with that following once you have it?

Moderator: Joe Laratro
Speakers:
Duane Forrester, Sr. Program Manager - SEO, Microsoft/MSN
Brian Clark, Founder, Copy Blogger

This presentation is of a more technical nature looking at site architecture challenges of today's webistes. We'll discuss what works, what doesn't and how websites can be geared towards attracting a greater audience, and consequently, greater leads.

Moderator: Christine Churchill
Speakers:
Scott Polk, Director of Operations, Search & Social Media
Ted Ulle, Senior Search Analyst, Converseon, Inc.
Michael Martin, Owner, Mobile Martin
Lyndsay Walker, Director of Online Marketing, Canada's Web Shop

This session will explore the rules, the steps to success and how to maximize CPA and Coupon marketing in the Affiliate space.

Moderator: Mike Chapman
Speakers:
Jim Banks, Chief Executive Officer, Global Direct Media
Kris Trujillo, Owner, F5 Ads, LLC
Cotter Cunningham, , WhaleShark Media

Domain and site hosting issues can cause major problems with your search traffic. Our domain experts will present their experiences, how to avoid hosting issues, and ways to minimize traffic loss during a site migration.<p>

Moderator: Derrick Wheeler
Speakers:
Jordan Kasteler, Co-Founder, Search & Social
Ralf Schwoebel, Founder & CEO, Tradebit Inc.
Scott Hendison, CEO & President, Search Commander, Inc.
Owen DeLong, IPv6 Evangelist, Hurricane Electric

Landing page optimization can produce huge improvements in online marketing campaigns. The question is not whether you should do it, but rather how. In this fast paced solo session and Q&A with landing page optimization author and expert Tim Ash, you will learn about a number of powerful new tools that have recently become available for improving conversion rates. Learn the secrets of the conversion ninja, and become one yourself!<br>
Speakers:
Tim Ash, CEO, SiteTuners.com

Get your website reviewed live by a panel of Search Engine Optimization experts in a session focused on Organic Search. Sites will be reviewed for proper architecture, content, meta tags and linking in a session with no presentations. This is a great opportunity to learn from the successes and mistakes of others. It is also a great place to ask very specific questions about your own site and its SEO.<p>Bring your business cards to the moderator or any panelist at the beginning of the session.<br>
Speakers:
Robert Charlton, SEO Consultant, CharltonSEO
Michael Bonfils, International Managing Director, SEM International
Michael Dorausch, President & Founder, Planet Chiropractic
Bill Hartzer, President, BillHartzer.com

Majestic-SEO provides Competitive Link Intelligence to SEO specialists. We believe we are the planets most comprehensive backlinks provider, and offer a number of tools to allow access to this valuable information. <p>http://www.majesticseo.com/
Speakers:
Dixon Jones, Marketing Director, Majestic SEO
John Straw, CEO and Founder, InfluenceFinder
Jon Henshaw, Product Manager, Raven Internet Marketing Tools

The relationship between social media and press relations is red hot. Companies and PR agencies all over the world are having problems setting policies regarding engaging Social Media. Should your company be worried if our CEO puts a new resume on LinkedIn?

Moderator: Chris Winfield
Speakers:
Joanna Lord, CMO, YourJobStop.com
Pat Strader, Founder & Managing Partner, Matterhorn Marketing
giovanni gallucci, social media ninja, giovanni gallucci
Autumn Truong, Senior Social Media Strategist, Cisco Systems

What to do when your site has been banned, and your traffic is zero? Where do you go when you're locked out of the engines?

Moderator: Ken Jurina
Speakers:
Michael Stebbins, CEO, Founder, Market Motive
Aaron Shear, Director of SEO with Shopping.com, Shopping.com an eBay Company
Michael Marshall, CEO, Internet Marketing Analysts
Michael Gray, President, Atlas Web Service

Do you have a large site with more than a million pages? If so, you should definitely attend this session. This panel will look at the special issues and challenges surrounding giant sites and discuss some of the greatest practicess used by large companies to handle their mega site optimization.

Moderator: Tim Mayer
Speakers:
Anita Bidari, Pr. Marketing Manager, AOL
Dan Perry, Director of SEO, Turner Broadcasting
Derrick Wheeler, Senior Search Engine Optmization Architect, Microsoft
Melanie Mitchell, SVP of Search Strategy, Digitas

Link building for Affiliates is a bit of a different critter. Getting people to link to an affiliate based site is vastly different than a news or blog site. This session will look at your best strategies for researching and acquiring fresh backlinks

Moderator: Todd Friesen
Speakers:
Gary Shannon, Operations Manager, Web Marketing Solutions
Roger Montti, Founder and Owner, martinibuster.com
John Straw, CEO and Founder, InfluenceFinder
Alan Webb, CEO, ABAKUS Internet Marketing GmbH

This session will look at all aspects of design, building, and creating a real world workable site. In this highly practical session you'll learn how to start a new site by building the data services first. Then take the service and integrate it on Google's customized homepage, Gmail, build a Yahoo! SearchMonkey app, a Wordpress plugin, an iPhone app, Facebook app, Firefox extension, bookmarklet... the list goes on and on.<br>

Moderator: Dave Roth
Speakers:
Frank Bauer, Chief Mechanic, Web Tuning Garage
Kristine Schachinger, CEO, SitesWithoutWalls.com

How to start and grow a user generated content community beyond forums with lessons learned in paying for content, spam, SEO and monetization.
Speakers:
Paul Edmondson, CEO, YieldBuild

This session will be an in-depth discussion on utilizing social media, SEM and SEO to influence public opinion on issues critical to corporations, government, and large membership based organizations.
Speakers:
Mike Chapman, Partner, Apogee Campaigns

Get your web site reviewed live by a panel of Search Engine Marketing experts in a session focused on links. Web sites can be reviewed for inbound links, anchor text, or internal linking. Have your links examined for quality and value. This is a valuable opportunity to learn from the successes and mistakes of others. It is also a great place to ask very specific questions about your own link development campaigns.<p>Bring your business cards to the moderator or any panelist at the beginning of the session.<br>
Speakers:
Todd Malicoat, Independent Marketing Consultant, Meta4creations, LLC
Wil Reynolds, Founder, SEER Interactive
David Klein, CEO, Purpose Inc
Dixon Jones, Marketing Director, Majestic SEO

One of our most popular PubCon sessions, this event is also known as the Search Engine Smackdown. <p>Expect a "State of the Engines" address by the leading search engines of today. They will all run down the current status, features, and fresh offerings of their respective search spaces.<p>Related blog entry from a few years back:<br>http://www.pubcon.com/blog/index.cgi?mode=viewone&blog=1156867200
Speakers:
Matt Cutts, Software Engineer, Google Inc.

Social media traffic is decidedly different from other types of search marketing traffic. Knowing how to capitalize on this huge traffic potential is critical for social media players and those new to the space. This session will look at how to capitalize on social media outlets and monetize them. Our panel of Social Media Experts will provide the ACTION steps you can take to make that happen.

Moderator: Jon Kelly
Speakers:
Brian Carter, CMO, BrianCarterYeah.com
Jon Henshaw, Product Manager, Raven Internet Marketing Tools
Brent Payne, SEO Director, Tribune Interactive

Online PR has become a profound contributor to search engine optimization as well as proving to be its own qualified driving channel. This presentation will show how small businesses can take advantage of online PR to increase traffic links, and how to overall do good business.

Moderator: Andy Beal
Speakers:
Guillaume Bouchard, CEO, NVI
Lee Odden, CEO, TopRank Online Marketing
Sean Jackson, CEO/Creator, Ecordia

Online marketing is thriving in today's economy because of the precise nature of site analytics. This presentation will focus on showing you how and where online marketing and analytics intersect. Without analytics, you won't know where your ideas are working and where you're wasting your precious resources. Analytics prove your search engine marketing results.<br> <p>

Moderator: Joe Laratro
Speakers:
Alan K'necht, Founder & President, K'nechtology Inc.
Tom Critchlow, Head of Search, Distilled Ltd
Lauren Vaccarello, Founder, lvlogic

Link buying is a more advanced area of SEO. There are inherent risks of violating the search engine guidelines: know what you're doing before you create a problem for your site. This session will examine how to buy links and minimize the risk.

Moderator: Jake Baillie
Speakers:
Todd Malicoat, Independent Marketing Consultant, Meta4creations, LLC
Rand Fishkin, CEO & Co-Founder, SEOMoz
Calum I Mac Leod, Founder, www.ciml.co.uk
Jim Boykin, CEO, We Build Pages

Running a forum in 2010 is vastly different than just a few years ago. How communities have had to adpat to the rapidly changing social media world.

Moderator: Brett Tabke
Speakers:
Matt Mickiewicz, Co-Founder, SitePoint, 99designs & Flippa
Brett Tabke, CEO, WebmasterWorld.com
Roger B. Dooley, VP of Digital Marketing, Hobsons U.S.

Information Architecture is the bedrock of web development -- so very basic that it often gets left on "default" while the graphics department dives into making things look pretty. But choosing and labeling the buckets for your web content can be the hidden "make or break" factor. This Spotlight Session focuses on how to tap IA power for your web venture. Then we'll take it to the next level and sort out how platform and CMS decisions impact development, maintenance, and even search engine success.
Speakers:
Ted Ulle, Senior Search Analyst, Converseon, Inc.
Aaron Kronis, Director of SEO, Wpromote Inc.

Get your Web site e-commerce strategy reviewed live by a panel of Search Engine Marketing experts. Anything goes in this session, where sites can be reviewed for SEM or SEO, examined for links, content, optimization, architecture, or other areas of interest. This is a great opportunity to learn from the successes and mistakes of others. It is also a great place to ask very specific questions about your own Web site or online marketing campaign.<p>Bring your business cards to the moderator or any panelist at the beginning of the session.<p>
Speakers:
Rob Snell, Managing Partner, Gun Dog Supply

Online brand management becomes more complex by the day due to faster indexing by search engines, real-time search, and the power of social media. This session will cover the basics of brand management tactics.

Moderator: Joe Laratro
Speakers:
Tony Wright, CEO/Founder, WrightIMC
Kenny Hyder, Independent Marketing Consultant, Kenny Hyder Consulting
Sean Jackson, CEO/Creator, Ecordia
Krista Neher, CEO, BootCampDigital

Google Adsense made it very easy for the for the average website owner to make money and be profitable from their online business venture. This panel will discuss the tricks of the trade and help you optimize your site for money from any contextual program.

Moderator: Jessica L Bowman
Speakers:
Jaan Janes, President, Business & Product Development Seevast, Seevast
Matt Tuens, Founder & CEO, AcuVox
Matt Daimler, Founder, The Guru Group LLC
John Ellis, Search Engine Marketing, Sticky Sheep

These days, analytics is one of the core aspects of any online business venture. Come see the top vendors and learn all about the lastest and most popular features for each of their platforms.

Moderator: Joanna Lord
Speakers:
Richard Zwicky, CEO, Enquisite
Trevor Claiborne, ,
Chris Zaharias, VP SearchCenter, Omniture

Link building can be done organically and strategically. This session covers the latest tactics used by top link builders to increase the popularity of a webiste with quality and relevant inbound links.

Moderator: Lee Odden
Speakers:
Greg Hartnett, President, Best of The Web
Dixon Jones, Marketing Director, Majestic SEO
Rae Hoffman, CEO, Outspoken Media
Aaron Shear, Director of SEO with Shopping.com, Shopping.com an eBay Company

vBulletin is one of the top forum software programs on the market. This session will touch on the art and science of creating and running a vBulletin community.

Moderator: Brett Tabke
Speakers:
Sanjay Sabnani, CEO/Founder, CrowdGather
Roger B. Dooley, VP of Digital Marketing, Hobsons U.S.
Erika Tabke, Founder, dotIVF

How to get your community writing 5 star reviews, ranking for everything local, etc.. Basically go from local small business to local 800lb gorilla
Speakers:
Michael Dorausch, President & Founder, Planet Chiropractic

Competitive research online can reveal a wealth of valuable intelligence about not only your competition, but also the need-to-know activity in your industry. Learn from the experts about competitive intelligence tools and how to effectively use them.

Moderator: Todd Friesen
Speakers:
Michael Gray, President, Atlas Web Service
Michael Streko, Co-Founder, KnowEm LLC
Matt Siltala, Owner/Chief Media Officer, Dream Systems Media
Andy Beal, Internet Marketing Consultant, Marketing Pilgrim LLC

It's already well established that social networks provide recognizable brands with the means to connect with consumers outside of traditional advertising. However, the proliferation of these social media initiatives creates additional risk for businesses online. Anyone online, real customer or not, with negative feedback, now has a relevant forum to air grievances. The successful infiltration by only a few well equipped brand assassins can quickly place a brand under siege with loss of equity as the inevitable result.
Speakers:
Julius Shorzman, Head of Product, LivePerson
Brett Tabke, CEO, WebmasterWorld.com
Amanda Watlington, Ph.D., Searching for Profit

Social media is the fastest online marketing channel. Measuring those efforts is top of mind for those doing the engaging. This session will examine tools and practices for measuring results of social media marketing.

Moderator: Carolyn Shelby
Speakers:
Adam Proehl, Managing Partner, NordicClick Interactive
Dan Zarrella, Viral Marketing Scientist, HubSpot.com
Joe Fernandez, Founder/CEO, Klout

Many online marketers have excellent skills in a couple of different areas, but the rest of the available tactics are underutilized. In this session, experts will discuss the most up-to-date tools in search engine marketing. Come learn all about search engine optimization, pay-per-click and more, so you can add more bang for your marketing buck.

Moderator: Kate Morris
Speakers:
Jon Henshaw, Product Manager, Raven Internet Marketing Tools
Kevin Henrikson, Technical Director, Henrikson Media
Aaron Kronis, Director of SEO, Wpromote Inc.
Rand Fishkin, CEO & Co-Founder, SEOMoz

How to use the new age of tools and marketplaces to outsource, optimize, and maximize your success on the cheap.

Moderator: Michael Martin
Speakers:
Matt Mickiewicz, Co-Founder, SitePoint, 99designs & Flippa
Chas Edwards, CRO, Digg

An hour with Greg Boser. What's the worst that could happen?
I honestly have no idea what Greg is going to talk about. Probably the Lakers back-to-back championship.

After that, I bet he talks about the current state of SEO.
Speakers:
Greg Boser, President, 3 Dog Media

Get your Web site reviewed live by a panel of Search Engine Optimization experts in a session focused on dynamic sites. These sites often face challenges with duplicate content, customizing templates and databases, and indexing issues. Sites can be reviewed for SEM or SEO, examined for links, content, optimization, architecture, or other areas of interest. This is a great opportunity to learn from the successes and mistakes of others. It is also a great place to ask very specific questions about your own Web site or online marketing campaign.<p>Bring your business cards to the moderator or any panelist at the beginning of the session.

Moderator: Scott Polk
Speakers:
Gillian Muessig, President, SEOmoz, Inc.
Roger Montti, Founder and Owner, martinibuster.com
Tony Wright, CEO/Founder, WrightIMC

Trademarks, domain names, and click fraud are legal issues related to search engine marketing that you need to be aware of. This panel will look at the current state of trademarks, click fraud, and some privacy issues related to search engine marketing.
Speakers:
Deborah Wilcox, Partner, Baker & Hostetler LLP
Clarke Walton, Founder, Walton Law Firm
David Mink, Co-Owner/Chief Legal Counsel, Dream Systems Media

Online marketers can do a great job driving traffic to sites but sometimes forget to optimize the site itself for conversions. Ths presentation will cover post click marketing tactics to maximize your revenue.

Moderator: Joe Laratro
Speakers:
Taylor Pratt, Product Marketing Manager, Raven Internet Marketing Tools
Gabriel Goldenberg, VP Marketing, SEO ROI Services
Scott Brinker, President & CTO, ion interactive, inc.
Chris Goward, CEO, WiderFunnel Marketing Optimization

Link-baiting is a topic that makes some people snicker when they hear it. However, the complexities and subtleties are a fascinating combination of clever copywriting and strategic placement. Did you know that there are 12 types of links? Moreover, there are eight types of link bait to get those 12 types of links? That means there are 96 different strategies to get links. This session will look at the eight and the twelve.

Moderator: Aaron Shear
Speakers:
David Klein, CEO, Purpose Inc
Todd Malicoat, Independent Marketing Consultant, Meta4creations, LLC
Bill Hartzer, President, BillHartzer.com
Gillian Muessig, President, SEOmoz, Inc.

Every had your content stolen? Ever seen your hard earned work rank higher on a competitors site than on yours? This session will look at ways you can prevent getting your site ripped.

Moderator: Brett Tabke
Speakers:
William Atchison, Founder, Crawl Wall
Brett Tabke, CEO, WebmasterWorld.com

Content is the essential basis for successful social media and search engine marketing. Digital assets, rich media, structured data, web pages, MS Office and PDF docs as well as content created and shared by consumers all offer opportunities for optimization. If content can be searched online, it can be optimized for better marketing performance.<p>Online marketing is increasingly competitive and brand marketers world-wide are seeking real advantages that will improve the efficiency and impact of their Social Media and SEO efforts. This spotlight session provides unique insight from an agency that “walks the talk” on Social SEO including examples of content based optimization strategies and processes as well as tactics for the sourcing, creation and promotion of optimized content on the social web.<br>
Speakers:
Lee Odden, CEO, TopRank Online Marketing

Get your Web site reviewed live by a panel of Search Engine Marketing experts. Anything goes in this session, where sites can be reviewed for SEM or SEO, examined for links, content, optimization, architecture, or other areas of interest. This is a great opportunity to learn from the successes and mistakes of others. It is also a great place to ask very specific questions about your own Web site or online marketing campaign.<p>Bring your business cards to the moderator or any panelist at the beginning of the session.<p>
Speakers:
Greg Boser, President, 3 Dog Media
Michael Gray, President, Atlas Web Service
Todd Friesen, Vice President of Search, Position Technologies

Getting traffic to your site is an important step. The finishing part of the picture is getting your site to convert those visitors into customers. This panel will look at ways that you can increase your site performance.

Moderator: Jake Baillie
Speakers:
Janet Driscoll Miller, President & CEO, Search Mojo
Matt Craine, VP of Online Media, Catalogs.com
Jason Cooper, Director, Value Added Services, Efficient Frontier

The dark side of SEO life and how to protect your site from it. How competitors can get you kicked out of Google. What reputation hacks are out there? What can you do to get higher rank without SEO involved?

Moderator: Joe Laratro
Speakers:
Steve Plunkett, Director, Search, M/C/C
Carolyn Shelby, Web Experience Manager, United Way of Metro Chicago
giovanni gallucci, social media ninja, giovanni gallucci
Brett Tabke, CEO, WebmasterWorld.com

Kate Morris on PPC.
Speakers:
Kate Morris, SEO Consultant, Distilled Consulting

Move beyond the obvious (but often called advanced) PPC tactics of long-tail, negative keywords, dynamic keyword insertion, and ABT (always be testing). Let's get outside the box and look at some tried and true, but still kinda "out there" strategies and tactics that will leave your competition in the DUST.<br>
Speakers:
William Leake, CEO, Apogee Search

Get your website reviewed live by a panel of Search Engine Marketing experts in a session focused on Social Media. Sites can be examined for marketing techniques, channels, links and more. <p>Bring your business cards to the moderator or any panelist at the beginning of the session.<br>
Speakers:
Tony Adam, Sr. Online Marketing Manager, MySpace
Tracy Falke, Head of Content, Search & Social, Freestyle Interactive
Brian Carter, CMO, BrianCarterYeah.com