Name Enterprise-Level Bid Management Time 2:55p 4:10p Date November 9 Location Salon B Moderator Daniel Boberg Description The PPC programs from the search engines have grown more complicated and robust over the years, with the number of variables related to ad text, bidding, budgeting, targeting, positioning, and distribution rising considerably. While some small and well-structured campaigns can run with little or no maintenance, the challenges for managing large-scale PPC campaigns across multiple channels compounds daily. This session will examine real-life examples of large scale bid management complete with techniques and tools. Speaker Eric Enge President, Stone Temple Consulting Corporation Speaker Kevin Lee Executive Chairman, Didit.com Speaker Wister Walcott Co-Founder & VP of Products, Marin Software Speaker Dave Roth Director of Search Engine Marketing, Yahoo! Inc