Name Effective Solutions to In-House SEO, PPC, and Campaigns Time 1:30p 2:45p Date November 9 Location Salon B Moderator Joe Laratro Description The SEO/SEM process within large organizations can be difficult and involved. Project ownership and competing goals are common complaints among search marketing professionals in large organizations. This panel will tackle the huge problems of working on websites within that environment. Speaker Laura Callow Senior Search Marketing Manager, Intuit Global Business Division Speaker Allison Fabella SEO Manager, Atlanta Journal-Constitution Speaker Laura Lippay Partner, Nine by Blue Speaker Topher Kohan SEO Coordinator, CNN.com