CONFERENCE SESSION : Affiliate-Based Ad and Search Issues Date Tuesday November 9 Time 1:30p 2:45p Location Salon D Format Standard Conference Session Description The affiliate PPC advertising space becomes increasingly complex as more new sites enter the marketplace. The experts on this panel will look at issues surrounding PPC ad buys from an affiliate angle, as well as the campaign managment side. Moderator Mark Jackson Speakers Jim Banks, Chief Executive Officer, Global Direct Media Nicolle Pangis, SVP, Product Management, Global Media and Technology, 24/7 Real Media, Inc. David Naffziger, President & CEO, BrandVerity, Inc. Andrew Lawrence, Founder and CEO, The JAR Group