CONFERENCE SESSION : Linkfluence: Buying Links With Maximum Juice and Minimum Risk Date Thursday November 11 Time 10:15a 11:30a Location Salon D Format Standard Conference Session Description Link buying is a more advanced area of SEO. There are inherent risks of violating the search engine guidelines: know what you're doing before you create a problem for your site. This session will examine how to buy links and minimize the risk. Moderator Jake Baillie Speakers Todd Malicoat, Independent Marketing Consultant, Meta4creations, LLC Rand Fishkin, CEO & Co-Founder, SEOMoz Calum I Mac Leod, Founder, www.ciml.co.uk Jim Boykin, CEO, We Build Pages