CONFERENCE SESSION : Conversion Optimization Date Thursday April 15 Time 11:30a 12:45p Location Salon A Format Standard Conference Session Description Call it post click marketing, landing page optimization, or conversion optimization, this is a topic that should be dear to any Internet Marketer. It is not enough to just drive qualified traffic to the Web site anymore; it is your responsibility to be concerned about doing everything possible to get the traffic to convert. This session will look at the latest tools and techniques for increasing conversions across the board. Speakers