| CONFERENCE SESSION : |
| Enterprise-Level Bid Management |
| Date | Tuesday November 9 |
| Time | 2:55p 4:10p |
| Location | Salon B | | Format | Standard Conference Session | | Description |
The PPC programs from the search engines have grown more complicated and robust over the years, with the number of variables related to ad text, bidding, budgeting, targeting, positioning, and distribution rising considerably. While some small and well-structured campaigns can run with little or no maintenance, the challenges for managing large-scale PPC campaigns across multiple channels compounds daily. This session will examine real-life examples of large scale bid management complete with techniques and tools. | | Moderator | Daniel Boberg | | Speakers |
Eric Enge,
President,
Stone Temple Consulting Corporation
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Dave Roth,
Director of Search Engine Marketing,
Yahoo! Inc
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