CONFERENCE SESSION : SEO for Multimedia and Rich Media Date Tuesday November 9 Time 2:55p 4:10p Location Salon C Format Standard Conference Session Description Optimizing for multimedia is vastly different from text-based content optimization. This session will look at the special problems and opportunities of optimizing for Audio, Video, Flash, and other embedded content. We'll look at listings for various sources, including traditional search engines and multimedia engines such as YouTube. Moderator Joe Laratro Speakers Brian MacDonald, Director of Search Marketing, Barefoot Proximity Morgan Brown, director of marketing, TurnHere Internet Video Wesley Cox, CEO, Winston Media Marty Weintraub, President, aimClear