CONFERENCE SESSION : The Best Tactics in Landing Page Optimization Date Tuesday November 9 Time 11:30a 12:45p Location Salon B Format Standard Conference Session Description Writing a good advertisement is only half of the battle. Once someone is on your site the conversion process must begin immediately. This session will discuss the process of cleaning up your landing pages to make them produce as much as possible. Moderator Ken Jurina Speakers Tim Ash, CEO, SiteTuners.com Brad Geddes, Founder, bgTheory.com Kate Morris, SEO Consultant, Distilled Consulting Joanna Lord, CMO, YourJobStop.com