CONFERENCE SESSION : Global Search Strategy Date Wednesday November 10 Time 11:30a 12:45p Location Salon C Format Standard Conference Session Description One of the most untapped and exciting areas of Search Marketing exists in worldwide optimization. There are many challenges including language, dialect, translation, monitoring, and submissions just to name a few. Attend this session and learn from the experts about how to create a globally optimized Web site. Moderator Jim Banks Speakers Prashant Puri, Director, Aquisition Marketing, BookRenter.com Michael Bonfils, International Managing Director, SEM International Andy Atkins-Krueger, Managing Director, Web Certain Europe Ltd Barry Lloyd, CEO, MicroChannel Technologies Ltd Alan Webb, CEO, ABAKUS Internet Marketing GmbH