CONFERENCE SESSION : Monetizing Twitter & Other Social Media Channels Date Thursday November 11 Time 10:15a 11:30a Location Salon A Format Standard Conference Session Description Social media traffic is decidedly different from other types of search marketing traffic. Knowing how to capitalize on this huge traffic potential is critical for social media players and those new to the space. This session will look at how to capitalize on social media outlets and monetize them. Our panel of Social Media Experts will provide the ACTION steps you can take to make that happen. Moderator Jon Kelly Speakers Brian Carter, CMO, BrianCarterYeah.com Jon Henshaw, Product Manager, Raven Internet Marketing Tools Brent Payne, SEO Director, Tribune Interactive