CONFERENCE SESSION : How Search and Social Media Intersect Including Real Time Search Date Wednesday April 14 Time 1:30p 2:45p Location Salon B Format Standard Conference Session Description Twitter brought real time search into the forefront of the online marketing Industry. The Search Engines quickly adapted and found ways to participate in real time search. How do we optimize for it? How do we track it? What is real time search worth? Attend this session and leave with the knowledge and tools necessary for real time search success. Speakers