CONFERENCE SESSION : Effective Solutions to In-House SEO, PPC, and Campaigns Date Tuesday November 9 Time 1:30p 2:45p Location Salon B Format Standard Conference Session Description The SEO/SEM process within large organizations can be difficult and involved. Project ownership and competing goals are common complaints among search marketing professionals in large organizations. This panel will tackle the huge problems of working on websites within that environment. Moderator Joe Laratro Speakers Laura Callow, Senior Search Marketing Manager, Intuit Global Business Division Allison Fabella, SEO Manager, Atlanta Journal-Constitution Laura Lippay, Partner, Nine by Blue Topher Kohan, SEO Coordinator, CNN.com