CONFERENCE SESSION : Navigating The Complex Social Media Marketing World Date Wednesday November 10 Time 11:30a 12:45p Location Salon A Format Standard Conference Session Description This session will cover the latest topics and trends in the world of Social Media. Learn from the masters about how to use Social Media as part of your online marketing strategy. Moderator Pat Strader Speakers Jennifer Laycock, President, SugarSpun Marketing Kirsten Wright, Owner, Wright Creativity Rob Garner, Strategy Director, iCrossing Reem Abeidoh, Social Media Strategist, Outrider