| CONFERENCE SESSION : |
| How Do You Optimize For Universal and Personal Search? |
| Date | Tuesday November 9 |
| Time | 1:30p 2:45p |
| Location | Salon C | | Format | Standard Conference Session | | Description |
We have had two years to adjust to the major search engine results page changes. It is clear those links that searchers first see aren't at all what they used to be. The SERPs are more complex, and that means optimization is more complex, too. This session will examine search engine results pages with the images, videos, stock quotes, weather and other snippets included, and address the changes that marketers must make. | | Moderator | Christine Churchill | | Q&A Moderator | Michael Dorausch | | Speakers | |
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