| CONFERENCE SESSION : |
| Keyword Research, Selection and Optimization |
| Date | Wednesday November 10 |
| Time | 11:30a 12:45p |
| Location | Salon B | | Format | Standard Conference Session | | Description |
By now you should know the importance of keywords for your search marketing campaigns. Without the right keyword list, your campaign will have no focus and you won't see results. But how do you know which keywords will work? How do you build that list?<p>This session will look at researching and developing a killer keyword list for a site or special project. It will also look at the tools available to automate the task of finding keywords and phrases. | | Moderator | Stephanie Leffler | | Speakers | |
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