CONFERENCE SESSION : Local Search : Still The Untapped Opportunity Date Wednesday April 14 Time 2:55p 4:10p Location Salon A Format Standard Conference Session Description Local Search becomes more important by the day. Whether personalized search is showing more one box results or more local searches are being performed on mobile phones, this is a topic that appeals to any business that serves a region. Learn about the latest optimization, submissions, and advertising tactics to maximize geocentric advertising opportunities online. Speakers