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Pubcon

 Pubcon SFIMA Summit 2014

  Thursday April 24

Tracks
Salon A

Organic SEO
Salon B

Social Media Marketing
Salon C

SEM / Potpourri
07:20a Registration Open
07:30a Networking Contenintal Breakfast Round Table
08:00a 8:15a SFIMA 2014
08:15a 08:30a Marketing 2014 - Are you a Survivor?
Brett Tabke
08:35a 9:30a 2014 SEO Basics
Kathryn Parsons, Bill Hartzer

Moderator:
Rebecca Murtagh

Content Marketing for Social Media
Dave Rohrer, William Leake

Moderator:
Joe Laratro

Searchandizing 2014: Going Meta to Win Zero Moment of Truth
Melyssa St.Michael
09:35a 10:30 Content Marketing is the new Link Building
Brent Csutoras, Steve Floyd

Moderator:
Joe Laratro

Facebook and Twitter Marketing: Community Building and Engagement
Lisa Buyer, Kate Evans

Moderator:
Peter Leshaw

PPC Campaigns - Launching and Running
David Szetela
10:35a 11:30a Keynote: What you need to survive and thrive: the four pillars of Amazon's success
Jeffrey Eisenberg
11:30a 12:15p Is Web Traffic Decreasing? Make More of What You Get
Anna Talerico
Lead Generation from Social Media
Brent Csutoras, Melyssa St.Michael

Moderator:
Carolyn Shelby

Advanced PPC Tactics
Lisa Raehsler, Jo Stumpner

Moderator:
Matt Craine

01:00p 2:00p Wordpress Optimization and Blog Tactics
Stoney Degeyter, Carolyn Shelby

Moderator:
Brett Tabke

Visual Marketing: Pinterest, Snapchat and Instagram
Kate Evans
Online Reputation Management and Online Fraud
Matt Craine, Shari Mcconahay

Moderator:
Lisa Buyer

2:05p 3:00p Local SEO - Small and Medium Business Focus
Victoria Edwards, John Busby

Moderator:
Joe Laratro

Growing Market Share by Winning Hearts and Minds - One Customer at a Time
Rebecca Murtagh
Playing the Long Game: Short-Term Conversions vs. Long-Term Value
Cassie Lancellotti-Young
3:05p 4:05p Tomorrow's SEO Today - Social Search and Beyond
Bill Hartzer, Mindy Weinstein

Moderator:
Joe Laratro

Crowdfunding and Kickstarter
William Leake, Jennifer Gooding
Behaviorial Persona Development: A Crash Course
Ania Rodriguez, John Busby

Moderator:
Shari McConahay

4:10p 5:00p Keynote - Google - Winning Moments that Matter
Matt Rogers
5:30p-whenever That's a Wrap: Cocktail Reception by SFIMA