Session Details

Playing the Long Game: Short-Term Conversions vs. Long-Term Value
Date Thursday April 24
Time 2:05p 3:00p
Location Salon C
Format Standard Training Session;;1
Attendees will be taught how to determine which engagement metrics matter most, and how to successfully deploy and measure longitudinal customer studies vs. one-off A/B tests. This session will cover the trade-offs between quantity and quality in the marketing ecosystem, and how to better think about lifetime business solvency.<br>

Cassie Lancellotti-Young

Cassie Lancellotti-Young,

VP, Optimization & Analytics,
Sailthru, Inc.

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