Session Details

New Mobile Behavior and Click To Call Strategies
Date Tuesday October 7
Time 3:55p 05:00p
Location Salon D
Format Standard Conference Session
Lead forms and Learn More buttons don’t cut it for mobile consumers who want ease and instant gratification. For this reason phone calls have become increasingly common points of conversion. In fact, phone calls to U.S. business have increased by 133% from 2011 to 2013 (source: ContactBabel), and 70% of mobile searchers have used click to call to connect with a business directly from the search engine results page. This session will look at fresh strategies on how advertisers are boosting mobile search performance with call marketing, the true value of phone transactions, and the dangers of ignoring inbound call analytics
Moderator Greg Gifford

Jason Spievak

Jason Spievak,

Daryl Colwell

Daryl Colwell,

Senior Vice President,
Matomy Media Group

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