|CONFERENCE SESSION :|
|Hacking AdWords : Quality Score Insights|
|Date||Wednesday March 19|
Google AdWords is hackable, largely through advanced insight into how Quality Score works. It’s just another mathematical algorithm and like all the other Google algorithms, it can be deciphered and exploited. In this session you’ll get a clear explanation of the impact of Quality Score on your cost-per-click and cost-per-conversion. I’ll also explain (mathematically!) how Google calculates your Quality Score.