|CONFERENCE SESSION :|
|SEO vs Social Media : Balancing Your Web Marketing Efforts|
|Date||Thursday March 20|
|Format||Standard Conference Session|
As search results become more personalized, it’s only natural that social media networks play a bigger role in these tailored search results. Today we are walking the line where search and social intersect. This session will focus on how social search produces results that are specific to the individual and how your brand can stay relevant in these results as the social impact on search continues to grow.