Session Details


Thinking Outside of the Box with PPC Intelligence Data
Date Tuesday January 28
Time 3:45p 4:45p
Location Salon B
Format Spotlight
Competitive analysis can be used to expose many different situations, both on the Internet and off. This session will focus on how you can benefit by thinking differently and keeping an open mind about how to best apply PPC data. You will learn how to use reverse engineering to decipher the secrets of your competitors that they don’t want you to know – and use all that you discover to your advantage. Via the use of this online data, you will learn how to make conclusions and decode all aspects of a business campaign, hence assisting in your element of surprise.
Sean Malseed

Sean Malseed,

Director of Strategic Development,

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